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PODCAST

The Bright Balloon

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

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All Episodes

20:31

374. Live from The International Balloon Convention

The Bright Balloon ·

2025/10/28

If you've ever wondered what actually happens at a balloon convention—or whether it's worth the investment—this episode is for you. I recorded this recap live from the Sempertex International Balloon Convention while the event was still in full swing. I share what the experience was like, how it compares to other conventions, and why I left feeling more energized than ever. I talk about: The new Sempertex color launch and matching decor Why I loved the preset class schedules What made the

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22:16

372. Why Cheap Tape Could Be Costing You Clients

The Bright Balloon ·

2025/10/21

If you’ve ever had a balloon installation fall (or had to refund a client because it didn’t hold), this episode is for you. In this conversation with Steve and Nicole from ProTapes, we dive deep into the adhesives balloon artists rely on—and how using the wrong tape could be costing you money, time, and clients. We cover: Why ProTapes products are different from big-box tape The right tape for rigging, balloon adhesion, and framework How ProTapes has found a home in the balloon industry The many

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34:58

370. How to Build Systems That Simplify Your Balloon...

The Bright Balloon ·

2025/10/14

If your balloon business feels chaotic, it might be because you’re missing one key ingredient: systems. In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom. We discuss: The PACE framework for building systems that actually work Why you need systems before you hire help How to document your process (even if it’s messy at

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49:32

368. How to Think Like a CEO in Your Balloon Business

The Bright Balloon ·

2025/10/07

Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward? In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs. Andrea shares strategies for: Shifting from a reactive to a CEO mindset Using her TRUST process to take massive action Becoming a “big thinker” Setting weekly and daily “Big 3” lists to stay focused on what matters

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29:45

366. How This Couple Built a Thriving Balloon...

The Bright Balloon ·

2025/09/30

Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers. In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out. You’ll learn: Why they finally stopped talking themselves out of starting How they’ve grown the business

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30:05

364. Building a $1M balloon business: Who to Hire First

The Bright Balloon ·

2025/09/23

In this episode, I chat with Blenda, the powerhouse behind Balloon Construction Company that's scaled to multiple employees, multiple buildings, and massive goals — all without burning out. Blenda shares how she transitioned from inflating balloons herself to leading a full team — while keeping the creative vision and client experience intact. Whether you're just starting out or already booked every weekend, this episode breaks down the exact roles you’ll need to hire (and in what order) to finally

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31:18

362. What Big Brands Really Want From You

The Bright Balloon ·

2025/09/16

What does it really take to work with celebrities, luxury brands, and global companies as a balloon professional? It’s not just about the balloons. In this episode, I sit down with Sean Edwards — “The Balloon Guy” of Los Angeles — to uncover the customer service secrets and creative mindset that have helped him land jobs with Porsche, Soho House, Hollywood premieres, and more. You’ll hear: The role of communication and flexibility in winning high-end clients How Sean turned small-town balloon

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31:38

360. The Cold Email That Got Her $8K in Balloons

The Bright Balloon ·

2025/09/09

This interview with Carolina is jam-packed with not just corporate sales strategies, but also actionable tips and resources for how you can up your corporate sales game. Carolina has it mastered… so much so that she no longer takes private / social parties and only works with corporate! I was so motivated to seek out more corporate relationships after this conversation and I think you’ll feel the same way. We covered: Niching down and the “risk” How to get started and let it be messy Carolina’s

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38:18

358. Organically connecting | Natalie of Illiano Events

The Bright Balloon ·

2025/09/02

In this episode I’m chatting with Natalie of Illiano Events and she’s dishing out tons of ideas and advice for us to network in a way that feels organic and natural. Networking is not something that comes natural to me so I was so happy to have her on and hear her ideas. Natalie shares the specific ways this approach has grown her business, the time commitment involved and so much more. She offers great advice for working your way up to commitments like the Chamber of Commerce, for example, as well

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31:19

356. Living the dream | Michelle and Sean of Lush...

The Bright Balloon ·

2025/08/26

In our final interview recorded live at The Tuftex Experience, I’m chatting with Michelle and Sean of Lush Balloons about growth, efficiency and taking care of clients. We kick off by talking about the efficiencies they’ve incorporated into their business in order to reduce their number of staff and get higher profit margins… inflation and production, material organization, limiting offers and more. Then I always have to ask how people are able to come to conferences while their business stays home,

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27:07

354. Just try it! | Patricia of StickUp Artistry and...

The Bright Balloon ·

2025/08/19

Get ready for some positive, infectious energy from this episode’s guest, Patricia of StickUp Artistry and Design! I had the opportunity to sit down with her live at the Tuftex Experience and she’s sharing how she believes adding some deco-twisted elements in your decor can really impress your clients and make you stand out in a crowded market. She walks us through her decision-making process for incorporating deco-twisting into her offers and shares how there’s room for everyone’s style and

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25:23

352. Behind the scenes at Tuftex | Meg of Tuftex

The Bright Balloon ·

2025/08/12

In this interview recorded live at the Tuftex Experience, I get to hear from Meg some of the really cool behind the scenes info about their products, the event and more. I always love how transparent Tuftex is and this interview is no different! Meg actually ran a balloon decor business of her own at one point, and you’ll hear why her other background experiences make her the right fit for her role at Tuftex. Then we chat a little bit about: Their Canadian factory How they evaluate the Tuftex

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41:54

350. Building a million dollar business | Chris of...

The Bright Balloon ·

2025/08/05

If you want to hear what it’s like to grow to $1M in sales, this episode is for you! I interviewed Chris of Balloon Masters at the Tuftex Experience and he’s sharing so many golden nuggets about what he and his wife Marlene did to grow their business over the last several decades. I really appreciate Chris’ generosity of all the knowledge he shares with our industry, and respect how humble he is in the process. This interview is definitely one of my favorites! We talk about: How their business

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33:39

348. Negotiating tips and tricks | Nikki of Violet...

The Bright Balloon ·

2025/07/29

If you struggle with negotiating, or even the idea of negotiating, this episode is for you! Nikki of Violet Pineapple Balloons comes on the show to share some really helpful tips about negotiation, specifically for a rental space. We’ll hear about what she was looking for in a space, the listing price, what she’s actually paying for it and all the things to think about as part of your negotiation. I was also curious about her lease length and the strategy she shared to negotiate that was brilliant

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30:43

346. Decorating for Hallmark movies | Jenny of Simply...

The Bright Balloon ·

2025/07/22

This interview was a total treat! We’ll get to hear from Jenny of Simply Jenny Designs all about her experience decorating for Hallmark movies, including how she landed the first job, what she’s learned since and what it’s like to be on set! She shares with us how quickly into running her business that she got her first movie set opportunity, the booking and decor details as well as how much air time her balloons got. We’ll also hear about the other movies she’s decorated for, as well as her latest

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34:32

344. Small town, big business | Tricia of Noree Events

The Bright Balloon ·

2025/07/15

In this conversation, Tricia of Noree Events shares her journey of building a successful balloon decor business in a small community. She discusses the challenges and advantages of operating in a small town, the importance of community support and the strategies she employs to network and grow her business. She emphasizes the significance of personal connections, the role of local businesses in fostering a supportive environment for entrepreneurs and the importance of staying true to herself

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27:52

342. Shiny object syndrome

The Bright Balloon ·

2025/07/08

In this episode, I’m walking you through the exact steps I take to help determine whether my constant business ideas are worth pursuing. I’ll share some of the most recent things I’ve considered, what I almost immediately scrapped and what is still a possibility. I’m talking about: Gut checks on passion and ease Profitability Time, energy and bandwidth Business compatibility Then I’ll share a few actual tactics I use if an idea passes all of those marks: soft launching, asking fellow balloon

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45:53

340. Balloons as fine art | DJ of Balloons in Bold

The Bright Balloon ·

2025/07/01

We’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art! He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a

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47:37

338. Nightmare installations | Rachel of Evansville...

The Bright Balloon ·

2025/06/24

If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward. Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand. Before we dive

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36:03

336. High-end clients | Chris of Balloon Design Studio

The Bright Balloon ·

2025/06/17

If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more. Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time. Now, he loves tackling new design and installation

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287 results

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