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PODCAST

Media And Marketing w/Jon Rognerud

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what"s working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a

business

All Episodes

14:26

Friday Footage: High Converting Sales Pages Using The...

Media And Marketing w/Jon Rognerud ·

2019/05/24

Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com Getting traffic to your website and your offer is only one small part of selling online. You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click the "buy now" button. This formula works well, and I'm using one that was developed by our friends at

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18:16

You Are ONE Sales Process Away (Really) - #089

Media And Marketing w/Jon Rognerud ·

2019/05/23

Question: Which sales process works best? For professional services businesses, I hear many answers to this. Comments like: "We just want calls, we'll do the rest" "Get prospects to just find us, click over to our page, book their appointment, and just show up" "Build out our pages and process for us. You are the expert, show us the way"... There are variations of these. The point I'm trying to make, and that I'm sharing here today (Model A, B, C) from the chart - is that you MUST have a sales

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12:48

Facebook Ads: How To Set Up A Brand New Ads...

Media And Marketing w/Jon Rognerud ·

2019/05/22

Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective). Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often. Menus, buttons, checkboxes and descriptions are not always obvious. Things don't remain in the same place consistently, and information online (YouTube) gets outdated. Today, I'll cover the

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18:05

The SEO Priority Audit List You Must Not Miss - #087

Media And Marketing w/Jon Rognerud ·

2019/05/21

Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives. SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing the user experience and overall architecture to support your mission and business / marketing goals. However, there are a number of moving parts, to say the least. Today, I'll discuss the SEO audit priority

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12:00

The Best Kept Content Marketing Secret - #086

Media And Marketing w/Jon Rognerud ·

2019/05/21

What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"? What is the secret? Big Question. Here it is: The best kept content marketing secret – The Content Marketing Calendar. What Is a Content Marketing Calendar? In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months. It’s similar to the programming guide for TV, radio stations, newspapers and

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15:52

Friday Footage: Facebook Ads - Instant Experience...

Media And Marketing w/Jon Rognerud ·

2019/05/17

May 17th - Heia Norge! (Independence Day) In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation. We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external page load, that users will not bounce and "get less love from FB" at the same time. Instant Experience

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16:36

Attracting Million Dollar Clients: Here's The REAL...

Media And Marketing w/Jon Rognerud ·

2019/05/16

Are you in the professional services business? Do you want to attract the BIG FISH into your growing EMPIRE? Then follow this straight-forward framework. It's really this as SIMPLE as this model: - Traffic (Ads) - Registration Page - Webinar / webcast / classroom video, etc. - Calendar - Application Form How many ways do you think you could screen out the ones you don't want, and only let in the quality firms you really want? (and can TRULY serve?) Plus, once it's dialed in (profitable returns on

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11:18

How To Write A Twitter Bio That Stands Apart - #083

Media And Marketing w/Jon Rognerud ·

2019/05/15

We see solid searches and traffic for posts on creating twitter bios. While Twitter traffic has seen a decline, it can work well for those who invest in it. Clearly, the current President of the United States is a happy 'client' :-) Today, I wanted to share best practices for creating killer Twitter profiles/bios that engages and show uniqueness in the market. Here are 5 ways to create a solid bio in Twitter: 1 – Be Original 2 – Be Direct 3 – Be Witty (But Only If You’re Witty) 4 – Don’t Sell 5 – Be

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14:31

How To Script Your Video (So You Can Sell More Now!)...

Media And Marketing w/Jon Rognerud ·

2019/05/14

VSL = Video Sales Letter. Did you know that they have been around for years? More importantly, are you aware that they work really well to sell your products, services ... FAST? But... Only if you use a formula that's been proven. This is from Jim Edwards, and you owe it to yourself to test this approach, right in your videos. (You can even use these inside Facebook, YouTube, etc - but typically works better for a "warm" audience, but should be tested! Here is the top 10 VSL copywriter's checklist:

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17:13

The 4 Essential Steps To Results-Driven SEO Keyword...

Media And Marketing w/Jon Rognerud ·

2019/05/13

Happy Monday! Keywords (keyword terms & phrases) are central to the SEO game. And, of course .. keywords are what you use to search online. Your project work can be spent on optimizing websites and online assets for natural search, but also for paid media (example: Google Ads). From a Google input box search, you'll get listings back from both paid and organic results. And, depending on the search query, a lot more (shopping, for example). For natural listing results (non-paid), we talk about the

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10:30

How To Solve The Attribution Puzzle (Where Did Your...

Media And Marketing w/Jon Rognerud ·

2019/05/10

Who is John Wanamaker and why is he important to today's presentation? John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". Here's what he said about advertising: Half the money I spend on advertising is wasted; the trouble is, I don't know which half. You'll learn about a powerful platform and toolset that you can use in your online marketing - that without it - you are literally flying

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13:02

7 Ways To Protect And Repair Your Online Reputation -...

Media And Marketing w/Jon Rognerud ·

2019/05/09

Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." As you can understand, your online reputation is a very fragile thing to deal with. The good news is that as long as you maintain a level of common sense, you should be able to do it fairly easily. However, it's essential to start and monitor the progress, starting today! Note: For more complex reputation cases, it will take many months and sometimes

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52:02

David Schloss Interview: How To Fill Webinars...

Media And Marketing w/Jon Rognerud ·

2019/05/07

Today, we're going to have some fun with Facebook ads and Webinar Funnels! I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space. David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook

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14:56

Why Your Advertising Campaigns Are Doomed To Fail - #077

Media And Marketing w/Jon Rognerud ·

2019/05/06

Is it really THAT HARD to get Facebook, Google or (INSERT AD PLATFORM HERE) Advertising to work for you (getting positive returns)? Today, I'm capturing a breakdown of some of my friends in the Facebook community about the challenges of advertising and getting them profitable (i.e. "to work"). We are talking specifically about Facebook Ads today, but this discussion applies to all advertising, and especially direct response advertising. (Where a 'conversion' and direct call to action is measured for

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14:22

Friday Footage: How To Track & Optimize Your...

Media And Marketing w/Jon Rognerud ·

2019/05/03

Are you struggling to understand the TRUE picture of your sales funnels and your marketing online? Are things just too complex using Google Analytics? Or, perhaps you don't understand fully what you are looking at, or should be looking at? Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing. It's called improvely.com (and this is more than just a tool, it's an entire eco-system of services to tracking data so you can optimize and tune your

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20:09

12 SEO "Must-Have" Building Blocks For High Google...

Media And Marketing w/Jon Rognerud ·

2019/05/02

When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded. However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy? Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag), and I've been developing SEO strategies for clients for over a decade. Today, I discuss the 12 building

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13:19

How To Sell Out Your Event With Facebook Ads - #074

Media And Marketing w/Jon Rognerud ·

2019/05/01

Are you struggling with filling seats for your events? Today, I'll share the next version of the Facebook Ads blueprint for events. It will help you scale up your event marketing with ads. It doesn't matter if you are selling tickets for business workshops, seminars, concerts, nightclubs, wine-tasting tours, cruises or conferences ... the framework remains the same. You can get the entire blueprint and FREE TRAINING at http://selloutmyevent.com/ Look at the case studies, download the new framework,

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35:37

Ali Daniel Interview: How To Start Your Coaching...

Media And Marketing w/Jon Rognerud ·

2019/04/30

Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same. We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, finding your purpose & pursuing your passions through entrepreneurship. Ali Daniel is a mindset coach and the

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13:08

Can Business Results Really Be Guaranteed? (Yes,...

Media And Marketing w/Jon Rognerud ·

2019/04/29

I had a talk with a prospect this week, and they asked if we could guarantee results? I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached. Marketing online is about math and psychology. 1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check) 2) They would also say that they need a sales system and a process that converts people to paying customers,

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14:40

Friday Footage: Simple Method Of Scaling Productivity...

Media And Marketing w/Jon Rognerud ·

2019/04/26

It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you. In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming. I talk specifically about ActiveCampaign.com and how you can set this up, based on triggers and conditions. If you are simply storing email / name

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