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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:18:40

Spikes Excitement Talk #100 with Aseem Puri

Spikes Excitement Talks ·

2025/09/09

In this milestone 100th episode of Spikes Excitement Talks, Gordon Euchler sits down with Aseem Puri, Digital CEO of Unilever International, for a truly global conversation on modern marketing, bold leadership and building brands that resonate across 200 markets.After five scheduling attempts it finally happened—and it was worth the wait:The conversation explores why Unilever International is "95% social-first"—and what that means for the future of brand building. How Aseem’s team

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00:24:28

Spikes Excitement Talk #99 with Gianluca Toccafondi

Spikes Excitement Talks ·

2025/09/03

In this episode, Gordon sits down with Gianluca Toccafondi, a self-proclaimed IKEA “lifer” and current Head of Global Marketing at Inter IKEA Systems, to explore how purpose, passion and people come together to create not just a career—but a calling. The question is what keeps someone excited about work after 20+ years at the same company?From his early days in Tuscany to leading marketing on a global stage, Gianluca shares why marketing is still a science in a world of AI and disruption, how values

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00:25:37

Spikes Excitement Talk #98 with Frida Elisson

Spikes Excitement Talks ·

2025/09/03

In this episode, Gordon is joined by Frida Elisson to talk about her journey across sectors and continents—from Lidl to Unilever, Google to eBay, and now as CMO of Kleinanzeigen. From the ballet studio to the boardroom, Frida’s career is anything but linear—and all the more inspiring because of it.They explore what it means to shape iconic brands through times of transformation, the power of curiosity and adaptability and why making big leaps can be the key to staying excited about your career.The

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00:30:56

Spikes Excitement Talk #97 with Ajinkya Joglekar

Spikes Excitement Talks ·

2025/09/03

In this episode of Excitement Talk, Dave Cobban sits down with Ajinkya Joglekar, a seasoned marketing and product leader with over two decades of experience scaling iconic brands like Comcast, JP Morgan, Dish, and Sling TV. But his journey didn’t start in a boardroom — it began in the world of jazz and physics. Ajinkya shares how his unique blend of creativity and analytical thinking led him from music theory to leading high-growth marketing teams and ultimately founding Growth Stack Commerce. The

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00:21:21

Spikes Excitement Talk #96 with Sharalyn Orr

Spikes Excitement Talks ·

2025/08/26

In this episode, Gordon welcomes Sharalyn Orr, Executive Director of Global Marketing Innovation at The Estée Lauder Companies, for a powerful conversation about beauty, purpose and transformation.Sharalyn shares her unique, non-linear journey from media and research to luxury beauty and how her six-year pursuit of the right role ultimately led her to Estée Lauder.Now leading a Center of Excellence focused on women 45+ across Western markets, she discusses the shifting consumer mindset, the

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00:28:13

Spikes Excitement Talk #95 with Matthias Hanschke

Spikes Excitement Talks ·

2025/08/26

In this episode, Gordon sits down with Matthias Hanschke, the Global Head of Marketing Transformation at Henkel and Advisory CMO at Spotify. Together, they dive deep into the rapid evolution of the FMCG sector and explore the challenges and opportunities in marketing, particularly as AI and new technologies reshape the landscape.Matthias shares his unique insights on balancing visionary strategies with practical execution in a world that’s evolving faster than ever. From navigating the complexities

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00:28:46

Spikes Excitement Talk #94 with Rachel Exton

Spikes Excitement Talks ·

2025/08/26

In this episode, Sandra Peat sits down with Rachel Exton, VP of Global Brand at Pearson, to explore a career that spans everything from high-end beauty and disinfectant to cutting-edge education and AI.Rachel shares her remarkable journey through brands like Unilever, John Frieda and Dyson and how each role taught her something new about people, purpose and pivoting. She opens up about navigating career challenges, including returning from maternity leave and re-entering the workplace on her own

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00:21:56

Spikes Excitement Talk #93 with Chiara Grillo

Spikes Excitement Talks ·

2025/08/19

In this episode of Excitement Talks, Gordon sits down with Chiara Grillo, Head of Digital Marketing & Media for Unilever’s ice cream division in Italy. From Magnum tastings on Monday mornings to unlocking confidence through deodorant campaigns, Chiara’s journey across categories and continents shows how marketing can be both deeply human and endlessly creative.She reflects on starting out as a national-level athlete, studying marketing psychology, and building a career —moving from ice cream to

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00:27:59

Spikes Excitement Talk #92 with Antoine Genot

Spikes Excitement Talks ·

2025/08/19

In this episode, Gordon sits down with Antoine Genot, whose career spans Nestlé, Procter & Gamble, BCG and now Pernod Ricard, where he leads global marketing performance. Antoine shares how marketing has evolved from the classic 4Ps to a fast-paced, data-driven, AI-empowered discipline.The conversation explores how to do more with less, why collaboration across creatives, data scientists and tech experts is the new core skill of marketing and how AI unlocks both the art and science of

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00:23:15

Spikes Excitement Talk #91 with Ilaria Pasquinelli

Spikes Excitement Talks ·

2025/08/19

In this episode of Excitement Talks, Spikes UK Partner Sandra Peat sits down with Ilaria Pasquinelli, CMO of Cannes Lions, to explore her fascinating and non-linear career journey—from fashion and sustainability to global marketing leadership.Ilaria shares how her early passion for languages and cultures led her into marketing “by accident” and how her work with the United Nations and major fashion brands shaped her belief that business can be a force for change. She reflects on the transformation

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00:23:38

Spikes Excitement Talk #90 with Martin Doens

Spikes Excitement Talks ·

2025/08/12

In this episode, Gordon sits down with Martin Doens, Global Director of Digital Experiences (Europe) at Mondelēz International, to explore the sweet spot where heritage brands meet cutting-edge technology. The conversation explores Martin’s global career journey—from Accenture in Amsterdam, Melbourne, and Silicon Valley to leadership roles at Heineken, ECCO Shoes, JDE Peet’s, and now Mondelēz. He shares how a background in telecom and high tech shaped his approach to FMCG digital transformation, why

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00:24:11

Spikes Excitement Talk #89 with Victoria Lozano

Spikes Excitement Talks ·

2025/08/12

In this episode, Gordon sits down with Victoria Lozano, Chief Marketing Officer at Crayola and Forbes 50 Entrepreneurial CMO, to explore how one of the world’s most beloved brands keeps creativity at the heart of everything it does. From Crayola’s 122-year-old origins rooted in education to its modern-day expansion into entertainment, interactive experiences and global initiatives, Victoria shares how the brand continues to spark imagination.They dive into Crayola’s Campaign for Creativity, fresh

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00:26:51

Spikes Excitement Talk #88 with Lucas Elliott

Spikes Excitement Talks ·

2025/08/12

In this episode, Gordon sits down with Lucas Elliott, Customer Experience Research Lead at Google, who takes us through his unexpected journey from a PhD in kinesiology at Penn State to startup life at Rebel, and now to one of the biggest tech companies on the planet.They dive into how understanding human behavior—whether in public health or product marketing—can unlock better product-market fit, why aligning product, marketing and sales is mission-critical and how insights travel across teams at

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00:21:04

Spikes Excitement Talk #87 with Wolfgang Ufer

Spikes Excitement Talks ·

2025/08/06

In this episode, Gordon sits down with Wolfgang Ufer, CEO of Smart Automobile, for a candid and inspiring conversation about transforming a legacy brand into a future-forward mobility company. From his early days at Mercedes-Benz to leading Smart through its bold evolution into an electric-only, direct-to-consumer startup, Wolfgang shares how he built a car company from scratch and why getting closer to the customer has always been his North Star.We dive into Smart’s radical journey: navigating the

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00:29:30

Spikes Excitement Talk #86 with Katarzyna Zawodzińska

Spikes Excitement Talks ·

2025/08/06

In this episode, Gordon sits down with Katarzyna Zawodszińska, Former Marketing Director at Lipton Teas and Infusions, Warsaw — and uniquely, a practicing psychotherapist.With nearly two decades at Unilever, Katarzyna shares her deep experience across product categories, countries and roles from sales and business development to leading brand transformations. She reflects on how Unilever acted as a true "marketing university", shaping her philosophy of brand building, insight-driven

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00:22:36

Spikes Excitement Talk #85 with Asif Memon

Spikes Excitement Talks ·

2025/08/06

In this episode of Spikes Excitement Talks, Gordon sits down with Asif Memon, Head of Strategic Revenue Management at Unilever, for an insightful conversation on connecting marketing, sales and consumer value in the FMCG space.Asif shares his global journey from Procter & Gamble to Unilever, with stops at L’Oréal, and life across continents—from Dubai to Casablanca to the UK. He reflects on what truly brings impact in today’s fast-moving consumer world and why the future lies in collaboration

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00:28:07

Spikes Excitement Talk #84 with Patrick Swientek

Spikes Excitement Talks ·

2025/08/05

In this episode, Gordon is joined by Patrick Swientek, Director of Integrated Brand & Communication at Danone for Germany, Austria, Switzerland and Slovenia. With a career spanning digital marketing, live entertainment, Nestlé and now Danone, Patrick brings a deep and practical perspective on how modern brands can create value beyond the campaign.They dive into what demand generation really means across categories from yogurt to medical nutrition, how to build brand ecosystems that go far beyond

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00:31:05

Spikes Excitement Talk #83 with Peter DeLuca

Spikes Excitement Talks ·

2025/08/04

In this episode, Spikes US Partner Dave Cobban sits down with Peter DeLuca, former Chief Creative Officer at T-Mobile & Board Member (CMCI) at University of Colorado Boulder, for an energetic and insightful conversation spanning creativity, leadership and brand transformation. From his early days pounding the pavement in New York’s ad scene to helping shape T-Mobile into a bold, customer-centric brand, Peter reflects on a career defined by curiosity, consistency and fearless reinvention.Peter

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00:20:54

Spikes Excitement Talk #82 with Nathalie Frank...

Spikes Excitement Talks ·

2025/08/01

In this episode, Gordon sits down with Nathalie Frank Castellanos, former Global Head of Marketing for Whisky Brands at Diageo, to explore her remarkable 15-year journey through branding, innovation and multicultural leadership.Born in Brazil to Uruguayan parents, now based in Amsterdam, Nathalie reflects on how a chance internship at Diageo sparked her passion for marketing and how that passion evolved into a global career touching markets across every continent. She shares how deep consumer

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00:32:48

Spikes Excitement Talk #81 with Sébastien Deneux

Spikes Excitement Talks ·

2025/07/23

In this episode of Spikes Excitement Talks, Gordon sits down with Sébastien Deneux, a strategic business development leader at Unilever, specializing in the ice cream category across Europe, Australia and New Zealand. Sébastien shares with us his unique career journey—from consulting on Dutch flower exports to embracing a sales role at Unilever that challenged and shaped his understanding of customer and consumer needs. They explore the idea of learning from “people a bit like me, but better”—a

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