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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

26:04

Hug the Cactus: Advertising to Haters

Under the Influence with Terry O"Reilly ·

2025/02/15

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See

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27:17

Strange Smells: The Marketing of Unusual Fragrances

Under the Influence with Terry O"Reilly ·

2025/02/08

This week, we take a whiff of some of the strangest fragrances being marketed today.Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you.But does that include bacon perfume?Or mayonnaise cologne?There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gasoline.Uncommon Scents. Hosted on Acast. See acast.com/privacy for more information.

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26:48

Purple Comb-Overs: The Power of Personal Style

Under the Influence with Terry O"Reilly ·

2025/02/01

This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style.Consistency is the key to branding, and these famous people all understood that.We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted.We’ll examine the incredible popularity of Charlie Chaplin’s “Little Tramp” character that never changed throughout 25 films.And we’ll talk about celebrities who adopted a singular colour as

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27:28

The Iceman Cometh: How Ice Transformed Our Lives

Under the Influence with Terry O"Reilly ·

2025/01/25

This week, we look at the marketing of ICE.It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.It's a remarkable story. Hosted on Acast. See acast.com/privacy for more information.

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27:16

Last Chance Tourism

Under the Influence with Terry O"Reilly ·

2025/01/18

This week, we take a look at Last Chance Tourism.Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.Namely, they are vanishing.From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.So people are rushing to these locations, afraid they might miss their last chance to see

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27:19

From Bonanza to Batman: When Fictional Characters...

Under the Influence with Terry O"Reilly ·

2025/01/11

In our first episode of 2025, we explore a strange aspect of advertising.Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.Sometimes it's funny - and sometimes it bends the time/space continuum. Hosted on Acast. See acast.com/privacy for more

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39:18

Dave Cooks the Turkey

Under the Influence with Terry O"Reilly ·

2024/12/23

As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time."Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that has become a Christmas tradition for so many.So roll out the cookies, grab the wrapping paper or trim the tree as you enjoy "Dave Cooks the Turkey." And

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42:53

Rejecting Elf

Under the Influence with Terry O"Reilly ·

2024/12/19

Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production companies, studios, directors and actors. Hosted on Acast. See acast.com/privacy for more information.

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46:21

Terry guests on Talk About Talk

Under the Influence with Terry O"Reilly ·

2024/12/14

Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility.It is an interesting chat about communication. Hope you enjoy it. Hosted on Acast. See acast.com/privacy for more information.

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1:13

Under the Influence LIVE: Cheers to 20 Years

Under the Influence with Terry O"Reilly ·

2024/12/13

Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto.Tickets here.Time flies when you’re Under the Influence. Hope to see you there. Hosted on Acast. See acast.com/privacy for more information.

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42:36

The Beatlology Interviews: "Beatles ’64” director...

Under the Influence with Terry O"Reilly ·

2024/11/25

I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand new footage (restored by Pater Jackson’s company), the soundtrack has been remixed by Giles Martin, and

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39:21

The Beatlology Interviews: Producer Mark Hudson

Under the Influence with Terry O"Reilly ·

2024/10/13

Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller. Hosted on Acast. See acast.com/privacy for more information.

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27:08

Weight Loss Drug Ads: Good or Bad?

Under the Influence with Terry O"Reilly ·

2024/10/05

Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus.This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information.I join Dr. Goldman in this episode to talk about those ads.Are those ads good – or are they

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43:43

The Beatlology Interviews: Actor Mark Hamill

Under the Influence with Terry O"Reilly ·

2024/09/21

Mark Hamill not only owns collectibles, heisa collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys. Hosted on Acast. See acast.com/privacy for more information.

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40:04

The Beatlology Interviews: Springsteen Drummer (and...

Under the Influence with Terry O"Reilly ·

2024/09/02

In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered. Hosted on Acast. See acast.com/privacy for more information.

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45:44

The Beatlology Interviews: Yellow Submarine Animator...

Under the Influence with Terry O"Reilly ·

2024/08/14

Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series. Hosted on Acast. See acast.com/privacy for more information.

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29:42

Marketing The Olympics

Under the Influence with Terry O"Reilly ·

2024/08/10

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story. Hosted on Acast. See

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35:24

The Beatlology Interviews: David Sheff

Under the Influence with Terry O"Reilly ·

2024/07/27

David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. Hosted on Acast. See acast.com/privacy for more information.

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23:15

A Tribute to Bob Newhart

Under the Influence with Terry O"Reilly ·

2024/07/24

I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials. Hosted on Acast. See acast.com/privacy for more information.

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26:06

The Beatlology Interviews: Astrid Kirchherr

Under the Influence with Terry O"Reilly ·

2024/07/20

Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes through in every word. Hosted on Acast. See acast.com/privacy for more information.

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