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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

12:39

Rue McClanahan: Every Kick's A Boost

Under the Influence with Terry O"Reilly ·

2026/04/18

This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful people had to overcome and how they did it.In this episode, we talk about the golden piece of advice Rue McClanahan’s mother gave her when she was told she’d never make it in television.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on

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27:41

Selling Violence: Marketing Combat Sports

Under the Influence with Terry O"Reilly ·

2026/04/11

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast

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27:52

Unhinged Advertising: The Power of the Absurd

Under the Influence with Terry O"Reilly ·

2026/04/04

This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial.The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy metal concerts so you won’t miss any songs.And a pizza that takes a year and a half to be delivered to your home.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:41

Nobody's Ugly on Radio: The Superpower of Audio

Under the Influence with Terry O"Reilly ·

2026/03/28

This week, we listen to the most creative use of sound and voice.Like the mattress company that gave people discounts based on how loud they snored.We’ll explore a radio campaign that says ugly is a superpower.And we’ll play a vinyl record that was left out in the sun that warns people about the harmful effects of UV rays.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:48

It's a Floor Wax and a Dessert Topping: Unintended...

Under the Influence with Terry O"Reilly ·

2026/03/21

There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of these products had no idea they would be used for so many unimagined tasks.And in one story today, the alternate use of diapers may surprise you.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See

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27:35

Sweaty Billboards: Marketing The Movies

Under the Influence with Terry O"Reilly ·

2026/03/14

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:49

Small Wonders: Tiny Inventions. Big Impact.

Under the Influence with Terry O"Reilly ·

2026/03/07

This week, we tip our hat to the tiny, small innovations that make our lives better.Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires.In every case, the inventor saw something nobody else saw, and their miniature ideas went down in history.Small Wonders.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:46

Car Cuisine: Car Companies in the Food Business

Under the Influence with Terry O"Reilly ·

2026/02/21

This week, we look at the link between food and cars.Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like theMitsubishi Pistachioand the SuzukiCappuccino.It’s true – and it’s tasty marketing.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:59

From Tiffany’s to Donkeys: Catalogues Rise Again

Under the Influence with Terry O"Reilly ·

2026/02/14

This week, we look at the staying power of Catalogues.They’ve been around since the mid 1800s, and they helped build the country.We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.How catalogues finally allowed rural folks to have access to the same goods as city dwellers.And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here

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27:11

Happy World Radio Day. Revisiting "Air Quotes:...

Under the Influence with Terry O"Reilly ·

2026/02/13

In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy

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34:30

Terry Ranks The Super Bowl 60 Ads

Under the Influence with Terry O"Reilly ·

2026/02/10

Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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27:34

Jingles: Rhythmic Instruction Manuals

Under the Influence with Terry O"Reilly ·

2026/02/07

This week, we look at a sub-category of jingles.Most successful jingles are catchy little earworms.But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.They’re not just catchy… they’re rhythmic instruction manuals.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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48:28

Interview with Genny Schorr, Punk Pioneer and...

Under the Influence with Terry O"Reilly ·

2026/02/03

Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.Her spouse is Kosh, who was the creative director of Apple Records for the Beatles.Her new book is titled “All Roads Lead To Punk:Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell.We know

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27:47

Rage Marketing: Monetizing The Fury

Under the Influence with Terry O"Reilly ·

2026/01/31

This week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We’ll look at the American Eagle/Sydney Sweeney controversy.We’ll talk about an actress who faked her own death to make a point.And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See

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27:09

Clapback Advertising: The Art of the Response Ad

Under the Influence with Terry O"Reilly ·

2026/01/24

This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more

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27:21

Fakevertising

Under the Influence with Terry O"Reilly ·

2026/01/17

The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain you.Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.The trick is to appear absolutely legitimate.While gently pulling your leg at the same time.We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here. Hosted on Acast. See

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1:59

Lend us your ears – we have some exciting news

Under the Influence with Terry O"Reilly ·

2026/01/15

You asked, we listened.For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’re offering more exclusive content than ever to our subscribers. Introducing Apostrophe All Ears.You get: ad-free listening (tisk tisk), early access, extended episodes, Q&As PLUS access to all other Apostrophe shows (Backstage at the Vinyl Cafe, We Regret To Inform You, The Beatlology Interviews) – with bonus episodes, virtual events, chats with

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27:18

Newsjacking

Under the Influence with Terry O"Reilly ·

2026/01/10

We know you want to listen to all the ads in this show. On the off-chance youdon’t,subscribe ad-free here.Lately companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.It’s called Newsjacking - and it’s becoming a powerful marketing tactic. Hosted on Acast. See acast.com/privacy for more

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26:58

Putting The Awe in Audio

Under the Influence with Terry O"Reilly ·

2026/01/03

This week, we look at the most creative audio ideas from around the world.Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale. Hosted on Acast. See acast.com/privacy for more information.

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27:22

The Marketing of Taylor Swift (Taylor's Version)

Under the Influence with Terry O"Reilly ·

2025/12/27

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. Hosted on Acast. See acast.com/privacy for more information.

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414 results

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