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PODCAST

The Marketing RV Podcast with Ranalli and Volpe

Podcast with Lorraine Ranalli and Gene Volpe

Lorraine Ranalli and Gene Volpe get together weekly from some of their favorite eating and drinking establishments to discuss everything from marketing to books and sports. There are plenty of off-color shenanigans, as well.

All Episodes

33:19

Episode 010 – #LifeHacks

The Marketing RV Podcast with Ranalli and Volpe ·

2019/05/01

010 #LifeHacks SYNOPSIS “Life hack (or life hacking) is any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life” (Wikipedia). #LifeHacks Speaker Series is the name of Jennifer Koenig McDevitt’s business. Similar to traditional speakers’ bureaus, Jennifer’s speakers are experts in their fields who offer a valuable life hack and go through a vetting process. The secret sauce is how this business serves a broader niche and pairs speakers with

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32:48

Episode 009 - Leverage Employee Ambassadors

The Marketing RV Podcast with Ranalli and Volpe ·

2019/04/15

009 Leverage Employee Ambassadors SYNOPSIS How do you leverage your employees for marketing purposes? With the right protocols in place, the concept is not as risky as it appears. Lorraine advocates for identifying those within an organization who are most likely to actively cheerlead, and then equipping them to do so. Gene waves the caution flag, noting potential liability. In the end, both Lorraine and Gene agree that all things considered—industry, type of organization, product, mission,

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27:42

Episode 008 - Terrestrial & Web Radio

The Marketing RV Podcast with Ranalli and Volpe ·

2019/04/02

008 Terrestrial & Web Radio SYNOPSIS Radio is not dead. It’s more alive now than ever with a plethora of options, niche shows, and channels that include everything from podcasts, to traditional AM/FM to shortwave. While platforms and delivery methods vary, the common denominator is delivering content, providing listeners with value to keep them tuned in. Marketing RV welcomes veteran broadcaster and Nashville darling Paul Ladd to the show to discuss his program, which broadcasts worldwide over

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28:17

Episode 007 - Copyrights and Trademarks

The Marketing RV Podcast with Ranalli and Volpe ·

2019/03/26

007 Copyrights & Trademarks SYNOPSIS Intellectual property is a topic with which anyone active in social media, blogging, and any form of electronic media must familiarize themselves. Attorney Adam Garson discusses with Ranalli and Volpe various aspects of intellectual property with focus on his forte, copyright and trademark law. Copyright infringement comes in many forms. Adam explains that simply attributing content to its proper owner does not necessarily indemnify a poster from copyright

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30:52

Episode 006 - Law & Stories

The Marketing RV Podcast with Ranalli and Volpe ·

2019/03/14

Think about the fond conversations you have with family and friends as you sit around a kitchen table breaking bread. That warm, familial, and familiar feeling is akin to the Marketing RV podcast experience. Like a kitchen table conversation, this show moves quickly, entertaining while informing about the topic at hand. It is not too dissimilar to Cucina Chatter, Lorraine’s radio show and podcast from 2010 to 2012 that Gene often references and intentionally botches. In this episode Lorraine and

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32:06

Episode 005 - Blogs & Content

The Marketing RV Podcast with Ranalli and Volpe ·

2019/03/01

To blog or not to blog that is the question posed in this episode of Marketing RV. While businesses scramble to embrace content marketing, which is all the rage, how many understand the impetus for content. Lorraine, the PR traditionalist, touts the benefits of attracting attention by giving the audience key takeaways via content. Although Gene prefers video messaging over straight text, he explains why text is such an important part of all your electronic marketing. Two guests get some airtime on

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30:14

Episode 004 - Regulating Influencers

The Marketing RV Podcast with Ranalli and Volpe ·

2019/02/19

On one hand, our Marketing RV hosts think the internet should be completely free from government regulation. Actually, that’s the only hand that matters to both Ranalli and Volpe. They do recognize, however, that none are immune from making stupid decisions based on influencers. So maybe the solution is for individuals to be aware of the potential fraud in cyberspace and any space, and to do some homework before acting or reacting. Whether it’s a purchase, a diet trend, trying a new exercise, or

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29:11

Episode 003 - Tech & Beer

The Marketing RV Podcast with Ranalli and Volpe ·

2019/02/12

When marketing our businesses, it is easy to use the tools with which we are most comfortable. However, as Lorraine constantly stresses in her writing and soft skills training courses, it is always best to cater to the audience by communicating in their preferred style. The concept seems obvious. Often businesses or business leaders think they do just that when in reality, they do not. That is because we are wired to go with what we know, and we assume what is familiar and comfortable to us is

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30:17

Episode 002 - Begin

The Marketing RV Podcast with Ranalli and Volpe ·

2019/02/04

There are two common mistakes made regarding marketing: incorporating it after establishing a business rather than making it an integral part of a business plan and placing it first on the chopping block during rough fiscal spells. Ranalli and Volpe advise otherwise. It is always important to make marketing a priority from the get-go and beyond. The cost involved does not have to be astronomical but be ready to roll up your sleeves and get to work. Better yet, hire a pro to do the work for you. In

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28:33

Episode 001 - Branding

The Marketing RV Podcast with Ranalli and Volpe ·

2019/01/16

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The Marketing RV Podcast with Ranalli and Volpe

The Marketing RV Podcast with Ranalli and Volpe ·

2019/01/16

Lorraine Ranalli and Gene Volpe discuss weekly marketing tips to help you increase exposure and lead for your business. Mixed with shenanigans, of course.

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