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PODCAST

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.Watch our episodes in video on contentgroup"s YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

government marketing

All Episodes

31:02

Digital Storytelling to Captivate Audiences with Tim...

GovComms: The Future of Government Communication ·

2024/01/24

This week's episode marks the final episode of Govcomms 'From the Vault'. In this episode, host and CEO of contentgroup, David Pembroke, revisits his conversation with Tim Price, the Acting Director of Strategic Communications and Content at the Australian Federal Department of Prime Minister and Cabinet.David begins by exploring where Tim's career began - creating massively successful fan websites for Will Smith and DJ Jazzy Jeff. Tim explains"when I look back on my career, I was like, 'Well,

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31:02

Strengthening Democracy and Citizen Engagement with...

GovComms: The Future of Government Communication ·

2024/01/10

This week on GovComms 'From the Vault,' we revisit our conversation with a special guest, the CEO of the Open Government Partnership, Sanjay Pradhan.Sanjay joined OGP in May 2016. Prior to joining OGP, he served as the Vice President for Leadership, Learning, and Innovation at the World Bank, as well as the Vice President of the World Bank Institute, and as the Director for Governance.David Pembroke, CEO and Founder of contentgroup, discusses with Sanjay the mission of OGP and its role in addressing

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34:34

Communicating Humanitarian Crises with Osama Saeed...

GovComms: The Future of Government Communication ·

2023/12/20

This week on Govcomms 'From the Vault', we revisit our conversation with Osama Saeed Bhutta, who is currently the Director of Communications, Policy & Campaigns at Shelter UK. At the time of this conversation, he was the Director of Communications at Amnesty International.Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer.Fast forward a decade and

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38:58

Communicating Public Health Risks with Clare and...

GovComms: The Future of Government Communication ·

2023/12/06

Are you interested in public health advocacy?This week on Govcomms ‘From the Vault’, we revisit our conversation with Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations.We highlight the complexities surrounding asbestos awareness, including the challenges and strategies involved in educating the public about this often-overlooked health hazard

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16:52

The UK Government Communication Service with Russell...

GovComms: The Future of Government Communication ·

2023/11/22

Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the BoardIn this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK.We hear about Russell’s experience as Director of Group Communications at the UK Department for Business, Innovation and

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42:38

Mastering Social Media in the Public Sector with...

GovComms: The Future of Government Communication ·

2023/11/08

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to

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39:54

Utilising Digital Marketing Tools for Success with...

GovComms: The Future of Government Communication ·

2023/10/25

In this episode of Govcomms ‘From the Vault’, we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland.With over 15 years in the software industry, Ian shares his technical expertise in utilising various applications to boost your content marketing efforts. Ian's RazorSocial, a global leader in providing expert advice on social media tools, has been a game-changer in the

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33:34

Strengthening Internal Communication in Government...

GovComms: The Future of Government Communication ·

2023/10/11

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency.In this week's Govcomms 'From the Vault', we look back at our 2018 conversation with Rita Zonius, a communication strategist and consultant based in Australia, where we discussed the deployment of

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32:01

Thinking Like a System with Howard Parry-Husbands (2021)

GovComms: The Future of Government Communication ·

2023/09/27

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Howard Parry-Husbands, CEO and Founder of Pollinate, one of Australia’s consulting and market research leaders in the world of branding, innovation and communications. The conversation explores how systems thinking can be used to solve complex problems.Howard emphasises that everything is interconnected, suggesting that solving one problem might unintentionally cause another. Using the Murray Darling Basin as a

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32:16

Communicating the Benefits of Content Marketing with...

GovComms: The Future of Government Communication ·

2023/09/13

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challenges in government and non-profit sectors.The conversation explored the multifaceted benefits of content

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28:41

Gen Z and the Future of Government Communication with...

GovComms: The Future of Government Communication ·

2023/08/30

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today.By 2030, it's projected that Gen Z will make up one-third of the Australian workforce, setting the stage for an

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34:19

EP#149 Driving Positive Change with Social Marketing

GovComms: The Future of Government Communication ·

2023/08/15

On this episode of Govcomms, contentgroup CEO David Pembroke is joined once again by the Founding Director of Social Marketing @ Griffith, Professor Sharyn Rundle-Thiele.Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. She has worked on numerous social marketing projects that help tackle issues such as marine pollution in

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34:03

Creating a Digital Experience with Amanda Dennett (2020)

GovComms: The Future of Government Communication ·

2023/08/02

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Amanda Dennett, a former Head of Digital Experience at the Australian War Memorial, who is now the Senior Manager at creativeXpeople, Synergy Group. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management.The Australian Government is increasingly harnessing digital platforms to create engaging and

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37:37

The Power of Content Marketing in Government with...

GovComms: The Future of Government Communication ·

2023/07/19

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Shannah Hayley, which took place at the Content Marketing World 2016 conference in Cleveland, Ohio. Shannah is the Director of Communications and Community Outreach for the city of Plano, Texas, with responsibilities in strategic planning for all aspects of the city’s communications, marketing and community outreach.Along with David Pembroke, she discusses how local governments can capitalise on unfavorable

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27:38

The Science of Persuasive Communication with Nicole...

GovComms: The Future of Government Communication ·

2023/07/05

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Nicole Thomson-Pride. Nicole is a professional speechwriter and communication coach with experience working across the Australian government, private sector and not-for-profit organisations. Her previous workplaces include the New South Wales Government, Department of Prime Minister and Cabinet, and Department of Defence.Nicole's passion for communication emerged at a young age, when she had a work experience

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40:30

Leadership in Collective Engagement

GovComms: The Future of Government Communication ·

2023/06/21

In this episode of the Collective Engagement for Social Purpose podcast series, we are in conversation once again with the University of Adelaide’s Dr. Taylor Willmott and Professor Jodie Conduit for the sixth and final instalment of the series.Jodie is the lead investigator on the Australian Research Council (ARC) funded ‘Collective Engagement Towards Social Purpose’ project, and has been working closely with Taylor on the analysis of qualitative data from interviews with community engagement

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38:18

Harvesting and Hosting Conversations with Ian...

GovComms: The Future of Government Communication ·

2023/06/07

In this episode of GovComms' 'From the Vault,' we revisit our insightful conversation with Ian Andersen, who dedicated 35 years to improving communication for Europeans at the European Commission. As a passionate Participatory Innovation Adviser, Ian strived to foster genuine engagement and co-creation with stakeholders, even in the midst of the challenges posed by online discussions during the COVID-19 pandemic.During the interview, we delve into Ian's remarkable journey as an Interpreter. He

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31:32

The Citizen Focus with Martin Schipany (2016)

GovComms: The Future of Government Communication ·

2023/05/24

This week on GovComms ‘From the Vault’, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany.They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens."We created the

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26:58

From Analogue to Digital with Alex Aiken (2015)

GovComms: The Future of Government Communication ·

2023/05/10

Welcome to the first episode of a new season of the Govcomms podcast, "From the Vault." In these episodes, we travel back in time to the best conversations we had on the podcast with leaders, experts, and innovators in communications from around the world.This time, we will be revisiting our conversation from 2015 with Alex Aiken, the Executive Director of Communications for the United Kingdom (UK) Government.In this interview, Alex explains to host David Pembroke his approach to modernising

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41:17

Human Connection and Relationships

GovComms: The Future of Government Communication ·

2023/04/26

In this episode of the Collective Engagement for Social Purpose podcast series, we chat with Prof Ingo Karpen who is a Professor of Business and Design at the University of Adelaide and Karlstad University in Sweden. Ingo is also a Chief Investigator on the Collective Engagement for Social Purpose project, with a strong interest in improving lives and systems, and a desire to work with researchers and entrepreneurs to effect positive social change in various contexts.In conversation with our host

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