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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:23:05

Ep 530: Copy Pilothouse's Creative System for Q4 Scale

DTC Podcast ·

2025/08/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized.Why it matters to marketers/entrepreneurs:Video drives cold traffic; static drives conversions in retargetingDiverse creator mix fuels testing for persona resonanceQuick intro

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00:26:08

Bonus: How Instant Turns Anonymous Traffic into 21×...

DTC Podcast ·

2025/07/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs

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00:40:16

Ep 529: Chub Rub to 2M+ Units Sold – The Lean Growth...

DTC Podcast ·

2025/07/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create something that simply didn’t exist—lightweight, breathable long-leg underwear that isn’t shapewear.She bootstrapped the brand with $8K in savings, grew it slowly

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00:24:25

Ep 528: Cracking TikTok Shop: The GMV Max Revolution...

DTC Podcast ·

2025/07/25

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this week's AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.With Senior Account Manager Debbie, we unpack:🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines🤝 Affiliate network strategy — powering 80%+ of TikTok Shop conversions✨ Organic-first creative — viral hooks for content that grabs attention💡 Community and

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00:32:15

Bonus: How 600+ DTC Brands Are Navigating Q4...

DTC Podcast ·

2025/07/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren’t) preparing for what’s ahead.You can access the full Q4 Planning & Profitability Report here:

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00:37:07

Ep 527: How Sarah Hoffman Turned Maker Wine into a...

DTC Podcast ·

2025/07/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:✅ Addressing canned-wine stigma with quality-first sourcing✅ Virtual tastings as a viral DTC engine✅ Omni-channel scaling from club to airlines✅ Smart SEO and content strategy for brand discoveryKey Takeaways:Premium sourcing & format matters – quality wine in cans changes perceptionStorytelling + education –

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00:35:36

Ep 526: Ad-Venturous Preview | AKNF

DTC Podcast ·

2025/07/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF DTC Podcast Episode features the first ever episode from our sister podcast Ad-Venturous with Avery Valerio.Make sure to subscribe to Avery's podcast here: https://creators.spotify.com/pod/profile/ad-venturous/episodes/EP-1-A-Peanut-Butter-Sandwich-Could-Always-Lead-to-Disaster-e32himdWe see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous

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00:51:46

Ep 525: Three Ships’ System for Trust‑Driven Beauty...

DTC Podcast ·

2025/07/14

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss:🚀 Defining natural vs. clean beauty: How transparency earned consumer trust💡 Retail playbook: Landing shelf space is just step one—sales support and in‑store education are mission‑critical📈 Digital growth formula: Founder‑led

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00:39:20

Ep 524: The Retention Blueprint for the Four...

DTC Podcast ·

2025/07/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded

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00:34:02

Bonus: Why You're Looking at the Wrong Data: Cohorts...

DTC Podcast ·

2025/07/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast with Eric Dyck. Today, we’re joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenue.Explore Lifetimely by AMP:

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00:22:59

Ep 523: UPDATE: Revel Bikes’ Founder Buys Back Brand...

DTC Podcast ·

2025/07/07

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast:We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.Key moments organizational leaders and DTC entrepreneurs will learn:How founder control vs PE operations impacted Revel’s culture, inventory efficiency, and profitabilityThe behind-the-scenes 10-day auction to buy back the company for pennies on

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00:30:53

Ep 522: How to Strategically Win a 4‑Day Prime Day on...

DTC Podcast ·

2025/07/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.✅ The importance of earning ‘Deal’ badges, deploying virtual bundles, and flexing PPC budgets to capture

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00:27:20

Ep 521: How RYSE Used Meta Ads to Raise $10M+ in...

DTC Podcast ·

2025/06/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Trung Pham, founder of RYSE, shares how he turned paid ad funnels — usually used to drive DTC sales — into a reliable growth engine for equity crowdfunding, raising over $10 million to fuel smart-home hardware innovation.Join Ryse's Round! https://invest.helloryse.com/🎯 Why Listen:Equity Crowdfunding Meets DTC: Learn how Trung structured investor acquisition just like customer acquisition — using Meta, Google, newsletters,

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00:24:46

Ep 520: How Pilothouse Tests 30+ Creatives Weekly on...

DTC Podcast ·

2025/06/27

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck hosts Taylor Cain and Jacob from Pilothouse Meta Brain Trust to unpack how high-volume DTC brands test creative at scale on Meta. Learn their hybrid approach using ABO for insight discovery and Advantage Plus/CBO for scaling winners—while keeping testing spend lean at 5–10% of total budget.Key Moments & Takeaways:30+ ads/week testing: how they structure ABO for high-velocity creative

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00:42:40

Ep 519: Bootstrapping Revel Bikes: From Carbon...

DTC Podcast ·

2025/06/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of DTC Podcast, Adam Miller, founder of Revel Bikes, shares how he bootstrapped a premium mountain bike brand — solving product complexity, managing cash constraints, and scaling to global distribution with only minimal paid marketing.Why it matters:Bootstrapping high-cost inventory with home equity linesBuilding authenticity through storytelling and PRTurning earned media into sales on long buying cyclesAligning team &

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00:36:19

Ep 518: CCPA/CPRA Explained - What Every Ecommerce...

DTC Podcast ·

2025/06/20

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse’s Technical Manager Richard about the expanding impact of California’s CCPA/CPRA and evolving privacy laws across North America.Key moments to listen for:CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians’ data, or

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00:35:54

Ep 517: How Back to Nature Repositioned Away from...

DTC Podcast ·

2025/06/16

To Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how a major global brand (Barilla) reimagined Back to Nature with a bold rebrand strategy anchored in nostalgia, joy, and simple ingredients. Hear why shifting from a plant‑based tagline to a "Better‑For‑You Remix of Classics" helped unlock broader consumer appeal, fortified by skinnier SKU range and sharp creative decisions.🔍 Key Highlights:Research-driven decision to ditch front‑pack “plant‑based”

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00:29:21

Ep 516: Steal These AI Workflows and 3x Your Creative...

DTC Podcast ·

2025/06/13

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways:🔥 3× Creative Productivity: Use ChatGPT + DALL·E to reverse‑engineer competitor ads and build mockups, cutting tasks from ~1 hour to ~15–20 minutes.🎧 Amplified Client Understanding: Aggregate call transcripts in Firefly, add Slack

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00:36:49

Ep 515: How Shiti Coolers Turned a Joke Into a $320K...

DTC Podcast ·

2025/06/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world’s first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou’ll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance

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00:38:31

Ep 514: How Hestan Built a 40% Repeat Purchase Engine...

DTC Podcast ·

2025/06/06

Subscribe to DTC Newsletter - https://dtcnews.link/signupHow does a luxury cookware brand maintain a 40% repeat purchase rate?In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat

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