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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

52:12

32 - Leading with Purpose: Insights on Aligning...

The Branding Laboratory ·

2025/02/13

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Business Consultant of Straza Consulting, Mike Straza. Mike shares his journey, emphasizing the importance of listening, understanding people, and adapting to different organizational cultures. He reflects on the significance of active listening, the challenges of self-doubt, and the drive for continuous improvement. The episode highlights Mike's belief in leading by example, compassion in leadership, and his

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54:03

31 - Blaze PR with Matt Kovacs: Revolutionizing PR...

The Branding Laboratory ·

2025/02/06

In the episode of The Branding Laboratory, Deevo Tindall talks with the President of Blaze PR, Matt Kovacs. Matt discusses the evolving landscape of public relations and the importance of storytelling and relationship-building. Matt shares his journey from Pittsburgh to California, highlighting his experiences with various brands and the shift toward digital PR. The discussion emphasizes the value of strategic insights, data-driven results, and maintaining strong client relationships. Matt also

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01:11:34

30 - The Art of Failure: Transforming Setbacks into...

The Branding Laboratory ·

2025/01/30

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and President of Satori Innovation, Patrick Williams. Patrick delves into the significance of creativity in personal and professional spheres, discussing how environmental factors influence creative potential. Patrick emphasizes the importance of immersing oneself in creative environments, such as jazz clubs and museums, to spark new ideas. They explore how creativity is crucial for innovation and leadership, with

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01:13:29

29 - Astrology and Human Design with Sarah Kirby: How...

The Branding Laboratory ·

2025/01/23

In the episode of The Branding Laboratory, Deevo Tindall talks with the Second Generation Astrologer and Human Design Analyst, Sarah Kirby. Sarah discusses how astrology and human design can help individuals understand their identity and purpose, leading to authentic self-expression and success. Sarah shares her journey, including her Saturn return, and explains how these tools provide insights into personal growth and decision-making. Sarah emphasizes the balance between free will and determinism,

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01:11:18

28 - Rebeccah Silence: The Cycle of Healing: How to...

The Branding Laboratory ·

2025/01/16

In the episode of The Branding Laboratory, Deevo Tindall talks with the Speaker, Author, Media Personality, and Self-Healing and Relationship Expert, Rebeccah Silence. Rebeccah shares her journey from childhood trauma and domestic violence to becoming a renowned healer. With over 20 years of experience, Rebeccah emphasizes the importance of aligning internal states with external achievements for true fulfillment. She discusses her battle with cancer, which reshaped her perspective on success and

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56:27

27 - Why Traditional Accounting Practices Are...

The Branding Laboratory ·

2025/01/09

In the episode of The Branding Laboratory, Deevo Tindall talks with the Owner and Founder of TeKoda Accounting, Tevia Hoalst. Tevia shares her entrepreneurial journey, emphasizing the importance of company culture, proactive client service, and the differences between traditional accounting practices and her approach at Dakota. Tevia explores the challenges in the accounting industry, and the significance of delivering value to clients, and offers advice for aspiring entrepreneurs. Tevia highlights

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01:04:04

26 - Nimble with Jon Ferrara: Transforming Your...

The Branding Laboratory ·

2025/01/02

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Nimble, Jon Ferrara. Jon shares his journey in the CRM space, highlighting the significance of relationships in business. Jon discusses his background in technology and sales, the founding of his first company, Goldmine, and the lessons learned along the way. The conversation explores the philosophy of serving others first in sales, the human aspect of entrepreneurship, and the power of genuine connections in fostering

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01:04:41

25 - Triple Diamond with Rachel Allen and Solveig...

The Branding Laboratory ·

2024/12/26

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founders of Triple Diamond's Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique human-first approach to branding. They share their backgrounds, emphasizing the importance of authenticity and collaboration in their work. Rachel and Solveig explain how they prioritize building genuine connections with clients, contrasting their methods with traditional, impersonal branding practices. They also touch on

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01:04:36

24 - Apollo 21 with Danny Nathan: Leading with...

The Branding Laboratory ·

2024/12/19

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny explores the intersection of technology, innovation, and venture creation, emphasizing AI-driven solutions and digital transformation. Danny shares his entrepreneurial journey, highlighting the importance of a customer-centric approach, fostering a culture of innovation, and embracing failure as a learning opportunity. Danny also covers the role of integrity in leadership and the

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01:02:48

23 - The Idea Farm with Emma Jackson: Unleashing Your...

The Branding Laboratory ·

2024/12/12

In the episode of The Branding Laboratory, Deevo Tindall talks with the Creative Director of The Idea Farm, Emma Jackson. Emma emphasizes storytelling as crucial in connecting with audiences and maintaining core values. Emma shares her journey of taking over her family business and evolving it while honoring its legacy. Emma also explores the significance of learning from mistakes, qualitative measures of success, and the power of networking. Want to learn more about Emma's work? Click HERE and

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01:06:48

22 - Global Credibility Expert with Mitchell Levy:...

The Branding Laboratory ·

2024/12/05

In the episode of The Branding Laboratory, Deevo Tindall talks with the Global Credibility Expert, Keynote Speaker, Author, and Consultant, Mitchell Levy. Mitchell, a two-time TEDx speaker and author of over 60 books, shares his journey in publishing and his mission to help individuals and businesses articulate their purpose. Mitchell highlights the importance of understanding one's audience, building genuine relationships, and maintaining integrity. Mitchell emphasizes the value of collaboration

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51:20

21 - Direct Marketing and Consulting Advice with...

The Branding Laboratory ·

2024/11/28

In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Futurist, Mitch Carson. Mitch shares his entrepreneurial journey, emphasizing the importance of health, community, and wisdom gained over time. He recounts his early ventures, including selling t-shirts in college and founding a recycling company. Mitch highlights the impact of diet and health on business performance, the significance of branding, and the role of publicity in establishing credibility. Mitch advises

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54:10

20 - OmList with Kyle Cords: The Power of Empathy in...

The Branding Laboratory ·

2024/11/21

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Product Lead of OmList, Kyle Cords. Kyle shares his journey from Hollywood TV writing to launching multiple ventures, including a cooperative management company for writers and a memoir ghostwriting business. The discussion delves into the challenges of cooperative business models, the impact of the pandemic on their entrepreneurial pursuits, and the importance of accountability. Kyle also highlights the nuances of

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55:47

19 - HowDo with West Stringfellow: Navigating the...

The Branding Laboratory ·

2024/11/14

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of HowDo, West Stringfellow. West shares his journey from a legal intern to a tech entrepreneur, highlighting his early innovations like a file-tracking database and his role in launching significant products at Amazon. West delves into the impact of EMF radiation from smartphones, the importance of solving customer problems, and the value of preparation and persistence in entrepreneurship. Want to learn more

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57:52

18 - Liz Wolfe Coaching with Liz Wolfe: The Power of...

The Branding Laboratory ·

2024/11/07

In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Sales Coach, and Professional Speaker of Liz Wolfe Coaching, Liz Wolfe. Liz delves into the principles of abundance, the significance of creativity in entrepreneurship, and the motivations behind starting a business. Liz emphasizes the importance of problem-solving, overcoming resistance, and the mindset required to build a thriving business. She shares success stories from her coaching practice, highlighting the

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40:16

17 - SearchTires with Timothy Shaffer: Empowering...

The Branding Laboratory ·

2024/10/31

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and CEO of SearchTires, Timothy Shaffer. Tim's platform is revolutionizing the tire purchasing experience by promoting transparent pricing and supporting local businesses. Tim shares his journey of founding SearchTires, inspired by a need for a tire price comparison tool similar to travel sites. Tim covers the challenges of a fragmented market, the importance of community support, and the differences between e-tailers

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54:37

16 - Anabots with Josh Thomas: The Future of Customer...

The Branding Laboratory ·

2024/10/24

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder of Anabots, Josh Thomas. Josh discusses how AI enhances customer service and streamlines sales processes. Josh explains AI's ability to provide rapid responses and improve customer engagement, emphasizing the importance of timely communication. He also touches on AI's evolution, potential societal impacts, and practical applications for small businesses. Josh shares insights on integrating AI to boost productivity and

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41:05

15 - John's Crazy Socks with Mark Cronin: Building a...

The Branding Laboratory ·

2024/10/17

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and President of John's Crazy Socks, Mark and John Cronin. Mark and John discuss their journey in creating a business that not only sells socks but also spreads happiness and promotes inclusivity. Mark shares the inspiration behind the business, which began as a solution to John's post-graduation employment dilemma. They discuss their unique business model, the importance of customer experience, and their commitment

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54:23

14 - The ESI Network with Nelson Paredez Parks:...

The Branding Laboratory ·

2024/10/10

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of The ESI Network, Nelson Paredez Parks. Nelson delves into the transformative nature of networking, emphasizing the importance of building meaningful relationships over merely collecting contacts. Nelson shares his systematic approach to networking, personal development, and time management, highlighting the significance of asking the right questions and active listening. Nelson touches on the impact of travel,

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46:00

13 - LaBov & Beyond Marketing Communications with...

The Branding Laboratory ·

2024/10/03

In the episode of The Branding Laboratory, Deevo Tindall talks with the President of LaBov & Beyond Marketing Communications, Barry LaBov. Barry shares his unique approach to helping clients uncover and celebrate their distinctiveness, emphasizing the need for clear and concise messaging. Barry explores the balance between innovation and staying true to a brand's core identity, the pitfalls of mimicking competitors, and the significance of customer experience. Barry's insights, drawn from his

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72 results

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