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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

24:47

#746: Personalizing the DTC customer experience with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/06

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn. Today, we are in New York City at Contentsquare’s CX Circle and we're

en

28:04

#745: Digital experience analytics and VOC with Dave...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/03

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital

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31:59

#744: Journey management and driving business results...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/02

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat. Today, we're going to talk about the exciting new

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31:53

#743: Always-on collaboration between AI and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/01

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks

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30:46

#742: Making frictionless payments a reality with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/29

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me

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30:17

#741: Managing your brand reputation in real-time...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/26

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant?Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time. Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications

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30:23

#740: Navigating Build vs. Buy with Luv Kapur, Bit

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/25

This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.devAgility requires a nuanced understanding of not just the technology at hand, but also the internal capabilities and collaborative potential within an organization. It demands a willingness to adapt strategies,

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21:49

#739: Doing Gen Z marketing right with Smita...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/24

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your audience and the platforms they engage with. Today, we're going to talk about how SMBs can

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29:30

#738: Building marketing strategy when change is the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/22

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising

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24:55

#731: Automation and innovation with Karthik...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/10

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition?Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across teams. Today, we're going to talk about how leading brands are leveraging automation and AI to drive efficiency and optimize their merchandising and

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29:25

#730: Chasing perfection when agility is what's...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/08

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer

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29:12

#729: The mindset shift needed for AI integration...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/05

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to

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19:39

#728: The marketing jobs market and AI's role in the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/04

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment.Today we’re going to look at how marketing and communication execs are responding to the latest developments, plus the role of AI in both hiring and job seeking.To take a look at the latest here, I’d like to welcome

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25:00

#725: Consumer confidence...and caution...with Eric...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/29

Are brands prepared for a consumer base that's simultaneously more confident and more cautious?Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the

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19:50

#724: Social commerce and the customer journey with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/27

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we’re going to talk about the

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28:56

#723: Building loyalty across different generations...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/25

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of

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21:24

#722: Agentic AI in retail with Dan Russotto,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/22

Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky.Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI to standardize product data across multiple retailers. To talk about Furniture.com’s approach to agentic AI and more, I’m joined by Dan Russotto, General

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29:32

#715: Increasing speed to insights with Sid Banerjee,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/06

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time.Today we’re going to talk about how AI is reshaping customer experience by freeing CX teams from dashboards, static reports, and manual data analysis—and allowing

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20:40

#714: Keeping up with e-commerce evolution with Lena...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/04

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now?Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston,

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26:36

#713: Agentic AI that improves the customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/01

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust?Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic,

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193 results

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