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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:13:24

Leveraging AI to Personalize B2B Marketing for...

B2B Marketing Excellence & AI Podcast ·

2025/01/23

In this episode, we explore the rapid advancements in AI and how they can be applied to B2B marketing strategies. AI has evolved significantly—from basic interactions to sophisticated tools that offer deep insights into customer behavior and preferences.You'll gain practical strategies for using AI to personalize messaging, analyze audience data, and strike the right balance between automation and authenticity. We'll dive into real-world applications and actionable steps to help your business stay

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00:20:15

Analyze, Adapt and Succeed: Improving Response Rates...

B2B Marketing Excellence & AI Podcast ·

2025/01/16

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Marketing isn’t just about getting a quick win—it’s about building meaningful, long-term relationships that deliver value for years to come.Through an engaging skiing analogy, Donna illustrates how both marketers and skiers must adapt to unexpected challenges, whether it’s a sudden patch of ice or a

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00:17:52

Use AI to Strategize for 2025: Achieve Goals and...

B2B Marketing Excellence & AI Podcast ·

2025/01/09

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn’t just a machine; it was a symbol of progress. Over the years, I’ve seen firsthand how technology can transform the way we work—if we’re willing to embrace it.In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens

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00:15:08

Breaking the Status Quo - Embracing Change is Crucial...

B2B Marketing Excellence & AI Podcast ·

2024/12/19

Do you resist change, even though you know it’s necessary for growth? You’re not alone. This episode is for anyone ready to turn resistance into results.In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey,

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00:18:04

Hallmark Movies & B2B Marketing

B2B Marketing Excellence & AI Podcast ·

2024/12/12

The Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to

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00:17:17

Avoiding Spam Traps in B2B Marketing

B2B Marketing Excellence & AI Podcast ·

2024/12/05

Episode Summary:In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.You’ll learn:The Risks of Poor-Quality Lists: Spam traps,

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00:14:31

Elevator or Stairs? Choosing Industry-Specific Email...

B2B Marketing Excellence & AI Podcast ·

2024/11/29

Episode SummaryIn this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and

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00:11:39

Buy a Jet? Know Your Audience.

B2B Marketing Excellence & AI Podcast ·

2024/11/21

In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a potential jet buyer, Donna Peterson outlines six crucial steps to improve direct marketing effectiveness – What to Do, Why it Matters.. The six steps1. Clean Up Your House FileWhat to Do: Remove outdated or inactive contacts, ensuring your database is current and accurate.Why It Matters: A clutter-free file

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00:18:04

Every Action Builds Trust, Every Ripple Builds...

B2B Marketing Excellence & AI Podcast ·

2024/11/07

In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those

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00:19:44

Precision Marketing: Sourcing Email Lists that Deliver

B2B Marketing Excellence & AI Podcast ·

2024/10/25

Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and

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00:34:18

Navigating Marketing in Manufacturing: Tips for Lean...

B2B Marketing Excellence & AI Podcast ·

2024/09/13

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you

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00:28:51

How Relationships Impact Digital Sales (and why it...

B2B Marketing Excellence & AI Podcast ·

2024/08/30

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales

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00:21:58

Beyond Basics: Advanced ChatGPT Tactics for B2B...

B2B Marketing Excellence & AI Podcast ·

2024/08/16

Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights

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00:20:18

Unlocking the Power of ChatGPT for B2B Brands

B2B Marketing Excellence & AI Podcast ·

2024/08/02

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize

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00:26:22

From Sustainability to AI: Marketing Challenges in...

B2B Marketing Excellence & AI Podcast ·

2024/07/19

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl

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00:26:48

Lead Generation vs. Branding: Finding the Right Balance

B2B Marketing Excellence & AI Podcast ·

2024/07/05

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools

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00:27:38

From Legacy to Innovation: The Power of Brand Ideology

B2B Marketing Excellence & AI Podcast ·

2024/06/14

The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to

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00:27:19

The AI Advantage: Building Relationships in B2B...

B2B Marketing Excellence & AI Podcast ·

2024/05/31

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting

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00:21:46

Decoding the Myth: Is Email Marketing Really Dead?

B2B Marketing Excellence & AI Podcast ·

2024/05/10

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and

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00:29:22

How Industrial Brands can Drive Change with ESG...

B2B Marketing Excellence & AI Podcast ·

2024/04/26

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller

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