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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:25:45

How to Use AI to Uncover What Your B2B Audience is...

B2B Marketing Excellence & AI Podcast ·

2025/10/30

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You’ll learn simple, practical ways to capture

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00:31:01

Data That Delivers: Governance & Authentic AI Content

B2B Marketing Excellence & AI Podcast ·

2025/10/23

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular

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00:18:49

Email Marketing & AI: How to Fill Seats for...

B2B Marketing Excellence & AI Podcast ·

2025/10/16

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when

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00:30:24

Higher Education Marketing in the Age of AI: Building...

B2B Marketing Excellence & AI Podcast ·

2025/10/09

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term

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00:16:40

How to Get Your Team to Embrace AI: Leadership,...

B2B Marketing Excellence & AI Podcast ·

2025/10/02

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.Drawing from leadership principles and her own

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00:17:35

The Power of Public Speaking: Transforming Your Business

B2B Marketing Excellence & AI Podcast ·

2025/09/25

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn’t just about overcoming nerves — it’s also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and

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00:11:23

Event Organizers Would Never Sell You This

B2B Marketing Excellence & AI Podcast ·

2025/09/18

Episode: Event Organizers Would Never Sell You ThisHost: Donna Peterson, World InnovatorsHave you ever registered for a conference and suddenly been flooded with emails offering to sell you the attendee list? The truth is: those lists are illegal, inaccurate, and dangerous for your brand.In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson breaks down why attendee list offers are scams, how shady vendors scrape and fake this data, and the serious risks companies face

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00:34:21

How Leaders Build Trust Through Transparency

B2B Marketing Excellence & AI Podcast ·

2025/09/11

Episode: How Leaders Build Trust Through TransparencyHost: Donna Peterson, World InnovatorsGuest: Alfred Leach, President of Leach AdvisorsEpisode Summary-Today, businesses everywhere are facing disruption — from leadership changes and mergers to geopolitical uncertainty, supply chain pressures, and new technologies like AI. In these moments of transition, trust becomes the most valuable currency a company has.In this episode, host Donna Peterson speaks with Alfred Leach, President of Leach

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00:19:47

Direct Mail & AI: Old-School Impact with New-School...

B2B Marketing Excellence & AI Podcast ·

2025/09/04

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging

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00:28:38

Marketing Capital Equipment: Lessons from...

B2B Marketing Excellence & AI Podcast ·

2025/08/28

Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need for absolute trust.In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Brent Fischmann, Managing Director ofWintersteiger Solutions, to explore how companies under the Wintersteiger umbrella — including Kohler Leveling North America —approach these challenges.Brent shares how

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00:29:13

How Pennant Moldings Uses AI and Traditional B2B...

B2B Marketing Excellence & AI Podcast ·

2025/08/21

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn’t like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what’s actually working for their team right now. We talk about how they’re combining traditional methods—like trade shows and

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00:19:52

B2B Personalized Video Marketing: How to Get in Front...

B2B Marketing Excellence & AI Podcast ·

2025/08/14

In-person meetings will always be the gold standard for building relationships. But in B2B, you can’t always sit across the table right away. That’s why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we’ve seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video

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00:39:18

Standing Out on YouTube: Expert Tips for Lead Generation

B2B Marketing Excellence & AI Podcast ·

2025/08/07

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too.In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven

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00:25:50

How To Optimize B2B Marketing Campaigns For ROI

B2B Marketing Excellence & AI Podcast ·

2025/07/31

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can’t really see where the hole is — you’re just hitting into the dark. That’s what many B2B brands are doing with their marketing: they’re executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing

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00:17:26

Demystifying Prompt Engineering: Simplifying AI for...

B2B Marketing Excellence & AI Podcast ·

2025/07/24

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You’ll hear how creating simple, reusable prompts not only

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00:26:06

How to Effectively Market High-Value Offers in a Long...

B2B Marketing Excellence & AI Podcast ·

2025/07/17

How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you’re promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate

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00:21:07

Purpose, Personalization, and AI – What B2B Can Learn...

B2B Marketing Excellence & AI Podcast ·

2025/07/10

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with

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00:24:58

Real Beats Robotic: Why Your Voice and Face Matter...

B2B Marketing Excellence & AI Podcast ·

2025/07/03

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You’re not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it’s not about saying more—it’s about showing up more

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00:21:23

Warm Up Trade Show Leads with ChatGPT

B2B Marketing Excellence & AI Podcast ·

2025/06/26

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I’ve had with industrial teams, we’ll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes

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00:23:36

Lead with Meaning: A Conversation with Hallmark’s...

B2B Marketing Excellence & AI Podcast ·

2025/06/19

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really

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138 results

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