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PODCAST

Sound Advice- The Music Industry Podcast

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for

music music interviews

All Episodes

00:38:48

#038: The Blueprint for Artist Growth | Yaw Owusu...

Sound Advice- The Music Industry Podcast ·

2024/08/06

This week Yaw Owusu is back, and he's swapped his Liverpool Music City hat for his LIMF Academy one to talk all things artist develpment. We spoke about how LIMF Academy supports local artists, some of their success stories like Ni Maxine and Michael Aldag, why record labels don't develop artists anymore and the blueprint for success in the music industry whilst staying true to yourself.

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00:21:42

#037: Meet the Band Who Started a Music Festival |...

Sound Advice- The Music Industry Podcast ·

2024/07/30

Liverpool band Pleasure Island have started one of the city's best new festivals. This week I spoke to the band's frontman Sean Regan, the founder of Penny Lane Weekender to find out more about the festival and how it was started almost completely by accident. We also spoke about why South Liverpool needed a music festival, how they've changed things since their inuagural event last year and the band's plans for an outdoor stage in the future.Get tickets for Penny Lane Weekender

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00:47:44

#036: Is Liverpool Really a Music City? | Yaw Owusu...

Sound Advice- The Music Industry Podcast ·

2024/07/23

What makes Liverpool a Music City? This city has a rich musical history and a vibrant creative scene, but also faces significant challenges in infrastructure and equality. This week I'm joined by creative consultant Yaw Owusu, one of the leading figures behind the Liverpool Music City project and the ReMap Report, to evaluate the state of the scene, the real legacy of The Beatles, what makes Liverpool's music scene great and what is in need of renewal. Check out Liverpool Music City:

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00:34:24

#035: A Promoter's Guide to Getting Gigs | Michael...

Sound Advice- The Music Industry Podcast ·

2024/07/16

This week I spoke to Moonfrog Presents' Michael Coates to get an insiders guide to getting gigs and impressing promoters. What do promoters look for when they book artists to play their shows? What are the biggest red flags they see when artists get in touch? Should more bands put on their own gigs? A must listen to get ahead and play the best shows in the busiest venues in your scene.Moonfrog's upcoming gigs: https://www.fatsoma.com/p/moonfrog

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00:37:56

#034: How to Nail Your Bio | Kayleigh Cantrell (Music...

Sound Advice- The Music Industry Podcast ·

2024/07/08

Bios are the gateway to opportunity in the music industry. Describing your music and artist project in the right way can land you more gigs, press, playlist placements and so much more. This week I spoke to local music journalist Kayleigh Cantrell to get her top tips on writing about bands in Liverpool's music scene, and how to write the perfect bio that encapsulates your sound and image. Follow Kayleigh here: https://www.instagram.com/kayleighcantrelljournalist/

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00:39:35

#033: The Reality Behind 99% of Music Careers | Giles...

Sound Advice- The Music Industry Podcast ·

2024/07/02

This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work other jobs to make ends meet alongside trying to build a career, and why Giles decided to create a podcast about just that. We also covered some of Giles’ own part time job stories and his journey into the world of music journalism and podcasting, including bunking off school to go to Belgium for

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00:30:32

#032: 10 FREE AI Tools for Musicians | Alex Keyter

Sound Advice- The Music Industry Podcast ·

2024/06/18

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks!In part 2 of our AI special, me and my guest, AI Consultant Alex Keyter, go through ten tools you can start using today to boost your music career, from separating stems to writing riffs, making merch and so much more. And the best part is, most of these tools are FREE to try! We also discuss why creatives and musicians are often fearful of AI, how the

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00:44:19

#031: How AI Will Change Music Forever | Alex Keyter...

Sound Advice- The Music Industry Podcast ·

2024/06/11

In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the music industry over the next few years, and some of the ethical concerns around copyright and the infamous Ghostwriter "Fake Drake" track Heart on my Sleeve.In part-two, out next week, we'll talk about the tools independent artists can start using TODAY to skyrocket your music career

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00:37:07

#030: Building a World Around Your Music | Gui...

Sound Advice- The Music Industry Podcast ·

2024/06/04

Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing your artistic vision with the world and how artists are turning fans into superfans by building an engaging world around their project. We also discuss how independent artists on a small budget can start worldbuilding on a budget, creating meaningful connections with their audience through

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00:27:15

#029: What's touring REALLY like? | Katie King...

Sound Advice- The Music Industry Podcast ·

2024/05/28

What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supporting Alfie Templeman's UK tour. We discuss how to not get sick of your bandmates, finding the energy to go again night after night, and balancing working at Greggs whilst embarking on her first ever tour. 🔗 KATIE KING: 📸 Instagram: https://www.instagram.com/ktking2020/ 🎵 Check out Katie's

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00:35:10

#028: Is PR Underrated? | Rosanna Connolly

Sound Advice- The Music Industry Podcast ·

2024/05/20

After seeing a video about how PR is a waste of money, I decided to bring that question to an expert, so I spoke to Rosanna Connolly, a PR professional with a decade of experience for companies including Universal Records, Apple and Virgin EMI before starting her own company Morena Comms. We spoke about whether PR is worth the money, how to craft a good press release, figuring out your why and how to make press a long term driver in your music promotion strategy. A must listen for anyone looking

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00:35:37

#027: Social Media Trends in 2024 | Gui Goldschmied

Sound Advice- The Music Industry Podcast ·

2024/05/14

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Instagram. We talk about the continued growth of sped-up songs, the psychology behind their popularity, and whether you should take a leaf out of SZA's book and release sped-up versions of your music onto streaming services. We also talk about how viral trends like the infamous "song of the

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00:24:05

#026: Why pop isn't thriving in small scenes |...

Sound Advice- The Music Industry Podcast ·

2024/05/07

Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founder Giorgia Bortoli, who's trying to change just that. We spoke about why Pop is perceived as less authentic, how she performs with backing tracks, dealing with anti-pop bias from promoters and how she's building her own Pop music community in Liverpool by putting on her own gigs. 🔗 POP

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00:40:45

#025: The Yellow Pages of the Music Industry | Music...

Sound Advice- The Music Industry Podcast ·

2024/04/30

This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make the information on the local music scene accessible in one central place, representing the creative talent the city has to offer, the work they do, and how to find them. We spoke about how the project came about, the state of the scene in 2024, how Liverpool can become the UK's music hub

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00:28:52

#024: "Why I quit my major label job" | Marwen Tlili

Sound Advice- The Music Industry Podcast ·

2024/04/23

We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how his career took off after signing Belgian producer Lost Frequencies with the multi-platinum single 'Are You With Me', his work at a UK major record label and how he nearly signed Lewis Capaldi. 🔗 MARWEN TLILI: 📸 Instagram: https://www.instagram.com/marwenftw/ 🎵 Website:

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00:54:05

#023: Liverpool is Failing Black Music Creators |...

Sound Advice- The Music Industry Podcast ·

2024/04/15

On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was released to the public. In collaboration with the Liverpool City Region Music Board, I was invited to record the panel discussion held as part of the report's launch event at District.The panel was hosted by BBC Radio Merseyside's Ngunan Adamu, and features creative consultant Yaw Owusu, Black

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00:36:48

#022: What does a release REALLY cost? | Giorgia Bortoli

Sound Advice- The Music Industry Podcast ·

2024/04/08

How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and break down the costs that went into her latest single Big Love and the surrounding release campaign. 🔗 GIORGIA BORTOLI: 📸 Instagram: https://www.instagram.com/giorgiabortoli/ 🎵 Watch the 'Big Love' Music Video: https://youtu.be/fe54JY63F4o?si=8VrE1Sy6dkDHGR2i 🔗 JOIN OUR COMMUNITY

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00:41:09

#021: Songwriting Secrets From Legendary Artists |...

Sound Advice- The Music Industry Podcast ·

2024/04/02

Paul McCartney. Alicia Keys. Sting. Noel Gallagher. These are just some of the names that been guests on the Sodajerker on Songwriting podcast, a show that dives into the craft of songwriting hosted by Simon Barber and Brian O’Connor, who are my guests in this episode. We explore how the decade-long podcast got started, the best songwriting advice they got from Paul McCartney, tools to overcome writers block and even how their episode started an argument with Liam and Noel Gallagher. The

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00:32:56

#020: Music Law Demystified | Grace Goodwin (Future...

Sound Advice- The Music Industry Podcast ·

2024/03/26

Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get exploited. That’s why I sat down with again with Grace Goodwin, an artist mentor at Future Yard and an expert in music law, to make all things legal a LOT less complicated. We talk about the different relationships artists need contracts for, how record deals really work, how to claim extra income with

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00:44:08

#019: Why Are Line-Ups So Male-Dominated? | Ella...

Sound Advice- The Music Industry Podcast ·

2024/03/19

Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give female creatives a platform in Liverpool. We also spoke about how to create a safe space at gigs, why pop music is underrepresented in local scenes and her new podcast. 🔗 Ella Fradgley: 📸 Instagram: https://www.instagram.com/wherearethegirlbands/ 🎵 Safe Spaces Event 21/3:

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