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PODCAST

Let’s Talk PR & More!

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs

business marketing

All Episodes

27:39

Let's Talk PR & More Show #50: Margaret Myers, Long...

Let’s Talk PR & More! ·

2024/08/19

Sherry Goldman's guest is Margaret Myers, director of editorial at Long Dash. Sherry and Marge discuss effective storytelling and how the 'editorial difference' can enable brands and organizations to better develop messages and communications that will engage audiences authentically.

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29:47

Let's Talk PR & More Show #49: Dick Grove, INK Inc...

Let’s Talk PR & More! ·

2024/08/12

Sherry Goldman's guest is Dick Grove, founder and CEO of INK Inc Public Relations. Sherry and Dick discuss the changes in the PR industry, changing agency-client relations and relationships, including the retainer model, and the importance of earned media in PR programs.

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29:00

Let's Talk PR & More Show #48: Jerry Barmash, NY...

Let’s Talk PR & More! ·

2024/08/05

Sherry Goldman's guest is Jerry Barmash, a New York area broadcaster and reporter and author of the new book Here Now The News. Sherry and Jerry talk about Jerry's new book Here Now The News, which focuses on the stories of local TV news anchors and reporters, discussing how broadcast talent both reflects and also shapes the news covered.

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29:12

Let's Talk PR & More Show #47: Ray Hennessey,...

Let’s Talk PR & More! ·

2024/07/29

Sherry Goldman's guest is Ray Hennessey, CEO and executive partner of Vocatus and author of the book Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis. Sherry and Ray discuss crisis communications and best practices for corporate apologies.

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27:31

Let's Talk PR & More Show #46: Kerri Allen,...

Let’s Talk PR & More! ·

2024/07/22

Sherry Goldman's guest in Kerri Allen, senior managing director of Applecart. Sherry and Kerri discuss the growing role of data in PR, how data and the digital landscape are changing what PR and do and evaluate, and decision-maker marketing.

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31:16

Let's Talk PR & More Show #45: Jerry Pionk, Xcelsior...

Let’s Talk PR & More! ·

2024/07/15

Sherry Goldman's guest is Jerry Pionk, owner and principal of Xcelsior Communications. Sherry and Jerry discuss AI and how government entities are using AI in PR and communications initiatives. Jerry shares his experiences using AI and handling communications in key government roles, including for the King County Department of Local Services in Seattle, and in training staffs as an advisor during deployments in Korea and Afghanistan, as well as work at the Pentagon, as well as ethical best practices

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29:02

Let's Talk PR & More Show #40: Barrie Cohen, BC...

Let’s Talk PR & More! ·

2024/05/20

Sherry Goldman's guest is Barrie Cohen, founder of BC Public Relations. Sherry and Barrie discuss their journeys starting and building entrepreneurial public relations agencies.

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30:06

Let's Talk PR & More Show #39: Linda Zebian, Muck...

Let’s Talk PR & More! ·

2024/05/13

Sherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other.

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30:11

Let's Talk PR & More Show #38: Michael R. Virgintino,...

Let’s Talk PR & More! ·

2024/05/06

Sherry Goldman's guest is Michael R. Virgintino of MRV Marketing Communications. They discuss Mike's experience leading CSR initiatives for a range of clients and his passion for history, which he incorporates in his PR campaigns and which also led him to revive interest and now spearhead a public relations effort for Freedomland U.S.A., an American history theme park in New York City.

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30:00

Let's Talk PR & More Show #37: Neha Bhalani, CSG Law,...

Let’s Talk PR & More! ·

2024/04/29

Sherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR.

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28:35

Let's Talk PR & More Show #36: Tony Sclafani, Mercury...

Let’s Talk PR & More! ·

2024/04/15

Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center).

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29:52

Let's Talk PR & More Show #34: Anthony D'Angelo,...

Let’s Talk PR & More! ·

2024/03/25

Sherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools.

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28:11

Let's Talk PR & More Show #32: Jody Fisher, Jody...

Let’s Talk PR & More! ·

2024/03/04

Sherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients.

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26:41

Let's Talk PR & More Show #31: Robert Weiss,...

Let’s Talk PR & More! ·

2024/02/26

Sherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing.

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29:00

Let's Talk PR & More Show #30: Sandra Sokoloff,...

Let’s Talk PR & More! ·

2024/02/12

Sherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship.

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26:36

Let's Talk PR & More Show #29: Jeanne Salvatore,...

Let’s Talk PR & More! ·

2024/02/05

Sherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from PRSA

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28:00

Let's Talk PR & More Show #28: Lara Kisielewska,...

Let’s Talk PR & More! ·

2024/01/29

Sherry Goldman's guest is Lara Kisielewska, founder of Optimum Design & Consulting. Sherry and Lara discuss the many facets of branding (it is more than just a graphic design).

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28:59

Let's Talk PR & More Show #27: Nick Ashooh, APCO...

Let’s Talk PR & More! ·

2024/01/22

Sherry Goldman's guest is Nick Ashooh, senior director of corporate and executive communication at APCO Worldwide. Prior to joining APCO, Nick head senior communications positions at five Fortune 500 companies (including AIG and Alcoa) across sectors including energy, utilities, and financial services. Sherry and Nick discuss corporate communications and best practices for dealing with issues and crises companies may face.

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30:05

Let’s Talk PR & More Show #26: Mike Paul, Reputation...

Let’s Talk PR & More! ·

2024/01/15

Sherry Goldman’s guest is Mike Paul, president and CEO of Reputation Doctor, LLC. Sherry and Mike discuss the importance of and best practices for reputation management and risk management - critical to the success and stability of every organization and individual.

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31:15

Let’s Talk PR & More Show #25: Patrice Tanaka, Joyful...

Let’s Talk PR & More! ·

2024/01/08

Sherry Goldman’s guest is Patrice Tanaka, founder of Joyful Planet. Sherry and Patrice discuss the importance of being purpose-driven, which individuals, brands, and organizations should all prioritize to help them find greater success, fulfillment, and joy.

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84 results

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