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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

30:19

Applied Research Creates Real-Life Tech Solutions -...

The Global Marketing Show ·

2023/04/26

I had the pleasure of first meeting Aytul Ercil at the 2022 International Women’s Entrepreneurial Challenge (IWEC) Awards Conference in Madrid, where we celebrated the cooperation of women-owned businesses throughout the world. In addition to being a delightful conversationalist, Aytul is a mathematician, professor, scholar, applied research expert, and entrepreneur; in this episode she describes her move away from theoretical research and toward its real-world business applications. Even with

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32:22

Bible of Messages Meets the PESO Model™ - Show #108

The Global Marketing Show ·

2023/04/12

Amy Kenigsberg, Cofounder and COO of K2 Global, joined me on The Global Marketing Show to discuss WIIFM (“what’s in it for me?”) communications, cultural messaging, and ChatGPT. K2 focuses on precise, nuanced messaging to impact everyone involved in the purchasing process, a strategy especially critical within account-based marketing (ABM). To that end, Amy developed a process that her agency uses to build a “Bible of Messages”: starting with the engineers from its technology company clients, K2

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37:19

Tech, Logistics, Environmental Impact, and...

The Global Marketing Show ·

2023/04/05

Marcus Mogéus, Chief Marketing Officer of AutoStore, explains that when you maximize efficient use of your space, you help the environment and the planet by minimizing your land usage – for industrial buildings, for instance. AutoStore helps warehouses, manufacturers, ecommerce companies and grocery stores optimize logistics and simplify fulfillment; the need for such services are clear, based on the company’s growth. With over 50% CAGR over the last 10 years, and over 70% CAGR during Covid,

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19:32

Confronting Investment and Equity Injustice with...

The Global Marketing Show ·

2023/03/29

Tracy Gray is Founder and Managing Partner of The 22 Fund, a venture capital fund that is facing investment and equity injustice head-on – in the finance sector, women and people of color are historically and consistently underrepresented. In her varied career, Tracy has worked as Senior Advisor for International Business to the Mayor of Los Angeles, as a systems engineer (aka “rocket scientist!”) on a space shuttle mission, and following her 2015 TEDx Talk on “Why It’s Time for Women to be Sexist

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25:30

Building an Export Business Through Organic Growth -...

The Global Marketing Show ·

2023/03/15

Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration’s Exporter of the Year for 2022! Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immigration Act of 1990 inspired the Diversity Visa program, a lottery by which 15,000 people come to the US each year. In Togo, explains Eddy, between one and

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23:16

Your Mindset Changes the Game - Show #104

The Global Marketing Show ·

2023/03/08

Melissa Muhammad is the Founder and CEO of the Black and Global Business Network (BGBN). An international tax attorney, Melissa founded BGBN after 20 years with the US government, connecting businesses with exporting resources, creating opportunities, lowering trade barriers, and working with other countries to avoid any “double tax” that might stifle trade. When racial tensions in the US intensified after the killing of George Floyd, Melissa was called to reevaluate her “cushy government job” and

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28:44

Look Within and Leverage - Show #103

The Global Marketing Show ·

2023/03/01

Devon Mitchell is CEO of DSN Energy Corporation. A competitive duathlete, aeronautical engineer, MBA, entrepreneur, and leadership expert, Mitchell founded DSN to facilitate strategic partnerships with US-based businesses, academic institutions, and nonprofit organizations to provide training, mentoring, and leadership programs to the oil and gas sector in Guyana. Mitchell’s family migrated from Guyana to the US when he was 10 and since, he has found success and a fruitful business network as an

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17:47

Bringing Renewable Energy to the Amazon - Show #102

The Global Marketing Show ·

2023/02/22

Jorge Sanchez is President and CEO of San Antonio-based Thor Energy, which develops and finances energy-efficient projects throughout Mexico and South America. Sanchez tells the fascinating story of how a start in his family’s business turned into Thor Energy, and how simply listening – to your customers, yourself, your children – holds the key to differentiating yourself from the competition. From the start, Sanchez listened to customers’ specific needs and found a foothold selling locomotive parts

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23:24

Delaware, the Eastern Gateway to the US - Show #101

The Global Marketing Show ·

2023/02/08

Carla Sydney Stone is President of the World Trade Center Delaware, which champions international opportunity through cultural programs, training in logistics and financing, and helps with market research. Its services include finding and evaluating trade leads, direction in hiring oversees, finding partner organizations and agencies, trade missions, and facilitating conferences and exhibits. An engineer at heart, Stone’s career originated in geophysics and mining, about which she says: “Minerals

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12:03

Envisioning Africa’s One Payment System - Show #100

The Global Marketing Show ·

2023/02/01

Fatima Almeida, CEO and Founder of Angola-based BayQi, has a vision. Historically, online purchasing and payment systems have been problematic throughout Africa. Myriad issues are to blame, general access being the main obstacle; for example, in Angola there is a prohibitively high Visa interest rate. To promote financial inclusion, BayQi combined ecommerce and fintech to create a “super app” that now connects the 12 million people of Angola with the rest of the world. Backed by a license from

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16:34

Revolutionizing International Agriculture Trade -...

The Global Marketing Show ·

2023/01/25

Michael Thornton, Founder and CEO of World TradeX, is turning his using his experience and passion to create a revolutionary new buy and sell platform focused on agriculture. When launched World TradeX will be a global buy and sell platform to support the world food chain. There’s currently nothing like it available to help farmers sell their goods in a one-to-one transaction, eliminating the middleman. They’re envisioning the platform will be the Amazon for food. Covering the whole process from

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46:19

Funding Diversity in the US - Show #98

The Global Marketing Show ·

2023/01/04

Marko Issever is CEO of America EB5, a company that works with immigrants on getting a visa through an investment program. I’ve known Marko for a few years and enjoyed having the time to learn more about the specific work he does. It’s fascinating. Before diving deep into the EB5 visas, he explains the different types of visas a person can request for extended stays in the United States. First, they break down into immigrant versus non-immigrant. Non-immigrant visas include part time stays for

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48:56

Water, Nuance, Translation, and Hiring - Show #97

The Global Marketing Show ·

2022/12/21

Kael Campbell, President of Red Seal Recruiting Solutions, is all about family, kids, business, enjoying life and water! In this episode the theme of water permeates our discussion of language, travel, his recruiting company, and translation. As the sponsor of the podcast, Rapport International, provided an appropriate tidbit to launch the episode. Did you know that both Finland and Sweden have a word to describe that beautiful long reflection of the moon’s light on a lake?! In Finnish, the

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42:20

Hotels, Buyers Journey, and Translation - Show #96

The Global Marketing Show ·

2022/12/07

Steve Lowy, CEO of Umi Digital in London has lived around the world and owns multiple businesses in the hospitality industry – in real estate and Academic offerings including Academic Program creation, Internship Sourcing & Management, Educational Tours and Academic Programming. After successfully growing these services through digital marketing, he launched a marketing agency focused on growing hospitality businesses. In this episode of the Global Marketing Show, I talk to him about how he

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37:45

“ResQ” – Translating Science into Fun for Kids - Show...

The Global Marketing Show ·

2022/11/16

Dr. Eva Pell wrote a series of books that bring science, language, culture, endangered species, social issues, and complex concerns to light. The books are BRILLIANT and are a hidden secret for teachers and parents! The books are geared towards children ages 9-12 and will keep them engaged while they learn through adventure and fun. The series include: ResQ and the Baby Orangutan – Engineering boy genius Wheaton and his nature-loving cousin Stowe set out on their first mission for ResQ, their

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48:57

From Startup to Global in 4 Years - Show #94

The Global Marketing Show ·

2022/11/09

Ben Welbourn, a partner at Verto Education, tells a great story about how they’ve developed a study abroad program that could become the largest university in the world. He and his two partners worked in the student exchange industry and saw the opportunity for developing a program that offered an affordable, safe place with experiential learning for high school graduates to spend their first university semester abroad. For anyone who has been abroad, you know the benefits from visiting other

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39:27

HairClub Goes Global - Show #93

The Global Marketing Show ·

2022/10/26

Tamer Flores of BD Global Consulting wished the CEO of HairClub a happy birthday on LinkedIn and ended up becoming the lead visionary on global expansion for HairClub! With 25 years of experience focusing on growth, revenue, business development, and strategy for companies that want to expand internationally, Tamer was the perfect person to lead the initiative. HairClub is an American hair restoration, hair regrowth, and hair replacement company with locations in the United States and

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42:22

Global Partnerships - Show #92

The Global Marketing Show ·

2022/10/05

Helen Southgate, Chief Global Officer for Acceleration Partners clearly knows how to build a global team and increase sales for expanding companies. Acceleration Partners builds affinity links and partnerships in over 30 countries as of today, and they continue to expand into new markets. Clients benefit from their expertise on the ground and on the web to drive buyers to purchase. Helen has responsibilities in three key areas: 1. Global Marketing Consistency – Although they operate in 34

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39:22

Clarifying Customs Paperwork and Regulations - Show #91

The Global Marketing Show ·

2022/09/28

Kim Daniels, CEO of Mercantile Logistics & International Trade, has years of experience translating the complex regulations, classification requirements, and intricacies of the best way to move your products around the world. If you took marketing in college, you learned about the 4 P’s of marketing – product, price, promotion, and place. This episode of the Global Marketing Show covers Place – how to get your product from place A to place B. We asked Kim to explain, why would consumer product

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36:10

Will CryptocurrencyTranslate to Global Currency -...

The Global Marketing Show ·

2022/09/21

Ryan Blaney of Bolimini International Law Group has no doubt that cryptocurrency will become an international currency. When I asked on a scale of 1-10, with 1 being full of doubt, to 10 being non doubt, he said he’s a 10 on the future. He equates it to a conversation with an intelligent little old lady who recalled that when credit cards first came out 1958 people laughed and wondered who would accept a piece of plastic for payment. Ryan continues to explain that in his role as an attorney, his

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124 results

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