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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

16:47

Defining Your Unique Value Proposition to Stand Out...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/04/02

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!Time-stamps:Defining UVP (1:23)UVPs for realtors (2:37)Why I don’t ask my clients for their UVP (3:30)UVP examples from my clients (5:07)Brand Strategy Framework (8:17)Finding your own UVP (11:25)Mentioned in This Episode:Brand Strategy Framework: brandandmarket.thrivecart.comThe Cake Bee: instagram.com/thecakebeePilates Barre Lex:

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35:13

Working With Influencers to Market Your Short-Term...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/03/26

Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships.Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses

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53:16

Level Up Your Listing: From Setbacks to Success in...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/03/19

Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond.Time-stamps:Embodying confidence and being bold (4:53)Success is a poor teacher (18:37)Power Hour (26:34)It’s not just about the numbers (27:29)The surprise book find (32:58)Telling your story (41:43)Feeling like a fraud (43:26)Mentioned in This Episode:Level Up Your Listing Summit:

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34:18

Taking the DIY Approach for Your Branding with...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/03/12

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer.Time-stamps:Get to know Kristina (1:30)Taking the leap into entrepreneurship (3:04)Finding the hidden gems in your brand (4:53)DIYing your creative direction (7:48)Building a brand as a short-term rental (10:04)Keeping yourself inspired (14:51)Brand Strategy Framework (19:33)Leveling up your brand without hiring a professional (20:51)Celebrating

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22:34

How Real Estate Agents Can Use AI as a Marketing...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/03/05

How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results.Time-stamps:ChatGPT and Gemini (2:34)Using AI as your marketing assistant (3:46)Working with AI to create content (7:59)Flodesk (12:02)Identifying your ideal client with AI (12:52)Creating your branding and messaging guide

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36:03

Creating a Brand that Your People are Dying to Buy...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/26

Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online

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28:21

Why Your Real Estate Business Needs to Utilize Email...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/19

Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game.Time-stamps:Is email marketing dead? (1:30)A personal Flodesk story (3:06)Professional designs and customization (4:32)Paying the same rate as your email list grows (7:19)User-friendly automation and workflows (9:04)High deliverability rates (11:02)Excellent

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58:16

Crafting Strong Brands in a Crowded Market with Real...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/12

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing.Time-stamps:Get to know Georgia (1:39)Transitions in brokerage (3:13)Rebranding Brand & Market (4:32)The most common mistakes that realtors make (10:26)Defining your ideal client (16:37)Creating a logo without a strategy (18:42)Georgia’s neighborhood marketing strategy (20:43)Power Hour (30:41)Summarizing your brand in one sentence

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15:40

Let's Play The Newlywed Game with Your Brand!

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/05

What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business!Time-stamps:The newlywed game (1:12)Getting back to the basics (2:13)Brand values and identity (5:14)Examining your client experience (8:42)The future goals of your brand (11:11)Mentioned in This Episode:Fall Back In Love With Your Brand Challenge:

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32:05

Building a Standout Personal Brand with Izzy Waite

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/29

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand.Time-stamps:Get to know Izzy (0:52)Embracing personal branding (2:09)Defining personal branding (3:56)Creating a brand story (5:06)Defining your unique value proposition (8:24)Designing for your ideal client (12:02)Flodesk (15:11)Using your personal name for your business (17:21)Choosing your colors (18:36)Hand-drawn, custom graphics (20:49)Common

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24:02

Crafting a Powerful Client Experience for Your Brand

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/22

Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.Time-stamps:The stages of the client experience (2:13)The impact of your client experience on your brand (7:36)The Brand Strategy Framework (12:44)How to improve your client experience (14:03)Mentioned in This Episode:Power Hour Call:Brand Strategy Framework:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

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27:40

The Anti-Trends Report to Making Marketing Easier for...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/15

What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging.Time-stamps:Automation bots (2:09)Being on every single platform (8:05)Keep the authenticity professional (10:38)AI marketing copy (13:03)The Brand Strategy Framework (15:26)False scarcity marketing(16:45)Using hooks for the sake of using hooks

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35:14

Introducing the Brand & Market Podcast

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/08

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned.Time-stamps:My history in business (3:49)Identifying my new ideal client (8:21)The process of rebranding (10:40)Brand & Market’s mission statement (14:15)My personal and brand values (14:59)50% off Flodesk

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43:34

ESC Conference 2025: Return to the Bungalou

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/10/28

Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance.Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.The event venue, The

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39:12

Real Life Stories from an Airbnb Superhost

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/08/15

We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids.If you'd like to check out the Airbnb listings, you can

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17:58

ESC Impact Weekly: Subscription Newsletter for...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/08/07

**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In

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24:18

Leveraging AI for Small Business Success: ChatGPT,...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/31

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.Main Points:ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with

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25:45

Brand Analysis for Created Colorful - Service...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/24

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.Listen to learn more about Ali's

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32:47

How to Build Your Personal Brand and Become a Thought...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/17

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.Key Takeaways:Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and

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22:41

Brand Strategy through the Eyes of a 5-Year-Old

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/10

Ali brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memoriesAli's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.---Ali Rae Haney Brand Development & Digital Marketing

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