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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

28:21

Why Your Real Estate Business Needs to Utilize Email...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/19

Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game.Time-stamps:Is email marketing dead? (1:30)A personal Flodesk story (3:06)Professional designs and customization (4:32)Paying the same rate as your email list grows (7:19)User-friendly automation and workflows (9:04)High deliverability rates (11:02)Excellent

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58:16

Crafting Strong Brands in a Crowded Market with Real...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/12

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing.Time-stamps:Get to know Georgia (1:39)Transitions in brokerage (3:13)Rebranding Brand & Market (4:32)The most common mistakes that realtors make (10:26)Defining your ideal client (16:37)Creating a logo without a strategy (18:42)Georgia’s neighborhood marketing strategy (20:43)Power Hour (30:41)Summarizing your brand in one sentence

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15:40

Let's Play The Newlywed Game with Your Brand!

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/02/05

What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business!Time-stamps:The newlywed game (1:12)Getting back to the basics (2:13)Brand values and identity (5:14)Examining your client experience (8:42)The future goals of your brand (11:11)Mentioned in This Episode:Fall Back In Love With Your Brand Challenge:

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32:05

Building a Standout Personal Brand with Izzy Waite

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/29

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand.Time-stamps:Get to know Izzy (0:52)Embracing personal branding (2:09)Defining personal branding (3:56)Creating a brand story (5:06)Defining your unique value proposition (8:24)Designing for your ideal client (12:02)Flodesk (15:11)Using your personal name for your business (17:21)Choosing your colors (18:36)Hand-drawn, custom graphics (20:49)Common

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24:02

Crafting a Powerful Client Experience for Your Brand

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/22

Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.Time-stamps:The stages of the client experience (2:13)The impact of your client experience on your brand (7:36)The Brand Strategy Framework (12:44)How to improve your client experience (14:03)Mentioned in This Episode:Power Hour Call:Brand Strategy Framework:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

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27:40

The Anti-Trends Report to Making Marketing Easier for...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/15

What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging.Time-stamps:Automation bots (2:09)Being on every single platform (8:05)Keep the authenticity professional (10:38)AI marketing copy (13:03)The Brand Strategy Framework (15:26)False scarcity marketing(16:45)Using hooks for the sake of using hooks

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35:14

Introducing the Brand & Market Podcast

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/01/08

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned.Time-stamps:My history in business (3:49)Identifying my new ideal client (8:21)The process of rebranding (10:40)Brand & Market’s mission statement (14:15)My personal and brand values (14:59)50% off Flodesk

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43:34

ESC Conference 2025: Return to the Bungalou

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/10/28

Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance.Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.The event venue, The

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39:12

Real Life Stories from an Airbnb Superhost

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/08/15

We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids.If you'd like to check out the Airbnb listings, you can

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17:58

ESC Impact Weekly: Subscription Newsletter for...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/08/07

**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In

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24:18

Leveraging AI for Small Business Success: ChatGPT,...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/31

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.Main Points:ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with

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25:45

Brand Analysis for Created Colorful - Service...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/24

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.Listen to learn more about Ali's

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32:47

How to Build Your Personal Brand and Become a Thought...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/17

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.Key Takeaways:Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and

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22:41

Brand Strategy through the Eyes of a 5-Year-Old

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/10

Ali brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memoriesAli's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.---Ali Rae Haney Brand Development & Digital Marketing

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26:52

Thinking About Hiring? Insights from Dan Martell's...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/03

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and

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36:10

Creative Content Creation: Social Media Strategies...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/06/12

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content:

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01:26:20

Kassie Layne: LIVE Brand Analysis of OBM and...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/06/06

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand

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01:24:17

ESC Conference Recap: Night 3

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/31

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the

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31:04

UGC and Influencer Marketing with Chelsea Gilson

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/24

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.Key Points:Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and

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01:02:18

ESC Conference Recap: Night 2

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/14

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.The day's itinerary:Morning YogaIn-Room BreakfastKeynote Speaker - ChevalMasterclass - Duo Collective; Topic: AILunchPanel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali HaneyHeadshots & Free TimeDinnerSpeed NetworkingSummer Camp Social----Join us for our fall 2024 ESC Goal

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