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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

26:57

Buying for Short‑Term Rental Opportunities: Elysian...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/12

Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves.Time-stamps:Searching for our next short-term rental (1:53)Finding the Dome House (4:48)Researching the property (8:03)Accessing the P&Ls

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46:04

SEO for Airbnb Owners: Should Your STR Listings Have...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/05

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests.Time-stamps:Meet Abbey Oslin of Duo Collective (0:52)SEO and how it relates to your direct booking site (3:49)Understanding SEO terms: crawling vs. ranking (6:05)Comparing direct booking

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29:17

Ghosts Of Listings Past [An AirBNB Listings Halloween...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/29

Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!Time-stamps:The spooky story of my first Airbnb (2:02)The ghost of bad listing photos (3:23)The ghost of lacking interior design (6:17)Co-hosting Services (15:11)The ghost of neglected maintenance (16:30)The ghost of forgotten supplies and amenities (19:38)The ghost of lost revenue (21:56)Our haunted Airbnb

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35:34

Booking Your Airbnb For Content Creation with Hannah...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/22

Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!Time-stamps:Meet Hannah Pobar of Home Studio List (1:17)Listing your rental on Home Studio List (6:41)From photography to the tech industry (12:22)Co-hosting Services

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25:58

How You Know It’s Time To Hire A Cohost for Your Airbnb

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/15

How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests.Time-stamps:Defining a “co-host” (3:27)Typical duties of a co-host (4:19)You dread checking your notifications (9:22)You never have the right supplies on hand (11:05)Your ratings are

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15:10

A Birthday Episode With My Daughter, Huxley

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/08

Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!Time-stamps:Thoughts on school (1:33)Favorite classes, the state fair art show, and making honor roll (2:16)What Huxley wants to be when she grows up (5:06)Huxley’s birthday plans (7:51)Huxley’s future podcast (13:14)Mentioned in

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27:37

Unreasonable Hospitality: Transforming Airbnb Rentals...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/01

believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental.Time-stamps:The nobility of hospitality (5:04)Adversity is a terrible thing to waste (9:00)Co-hosting Services (12:00)What would you try if

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26:27

What The Most Successful Airbnb Hosts Do

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/09/24

What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market.Time-stamps:Quick wins (0:45)Short-term rentals are not passive investments (3:20)Match expectations of what guests see on your listing (6:02)Audit your guest communication (8:28)Co-hosting Services (11:35)Design for your ideal guest (12:55)Act as a concierge for your area

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11:32

A Birthday Episode With My Son, Jackson

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/09/17

Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five.Time-stamps:Birthday party excitement (1:04)Jackson’s love for sharks and dinosaurs (1:26)Jackson’s favorite stuffed animal (2:30)Jackson’s favorite Airbnbs (3:02)Jackson’s favorite color (7:38)Jackson’s favorite memory from being four

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36:13

Public Relations Strategy for Airbnb Owners with...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/09/10

What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.

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21:57

Investment Property Red Flags: Why We Decided to Not...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/09/03

Are you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the perfect property for an Airbnb listing… until I took a closer look.I walk you through our due diligence process, the major issues we uncovered (spoiler alert: barking dogs and missing ovens), and why the numbers that look great on paper don’t always tell the whole story. This isn’t just about one deal gone wrong—it’s about evaluating Airbnb properties for

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34:28

Google Ads Strategy for Realtors with Jack Hepp of...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/27

Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand.Time-stamps:Meet Jack (1:06)How Industrious Marketing got started (3:18)Understanding types of Google Ads (4:18)Differentiating your ad with your personal brand (11:15)Targeting your ideal clients with keywords (13:28)The

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26:00

Branding a Smoky Mountains Airbnb into a Love Story...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/20

Is your property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests.Time-stamps:Meeting Jessica, the Airbnb host (1:53)The cabin’s major drawbacks (4:57)Turning a drawback into a brand

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07:30

A Birthday Episode With My Son, Emerson

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/13

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson!Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family.Time-stamps:Get to know Emerson (1:00)Birthday party plans (1:22)What Emerson hopes to get as a birthday gift (2:37)What Emerson wants to be when he grows up (4:11)Does Emerson like being the baby? (5:22)Mentioned in This Episode:Website: brandandmarket.coInstagram:

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17:52

What To Prioritize In Your Marketing

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/06

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research.Time-stamps:The one next best step (1:22)Why keyword research is crucial (2:34)Understanding keywords (3:13)Actionable tips to start keyword research (4:44)Instagram now shows up in Google search results (8:43)Focusing on Instagram captions (9:38)Long-tail keywords (10:44)Hashtags

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35:25

Bippity, Boppity, Booked: Using Disney Magic To Book...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/30

How can you charm your rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your guests excited to come back and visit again.Time-stamps:Meet Vance Morris (0:58)Applying the Disney guest experience to your short-term rental (4:54)Elevating your client

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18:54

How I’ve Earned A Perfect 5-Star Rating On My Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/23

Is your property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in.Time-stamps:Why you need to ask for 5-star reviews (1:30)How to ask for a 5-star review (5:53)Co-hosting Services (9:03)What to do with your 5-star reviews (11:38)Reviews aren’t just for marketing (14:14)When you earn less than

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30:25

Google Ads: An Inside Look Into Best Strategies For...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/16

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest.Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners

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31:46

The Dirtiest F-Word In Business: Highlighting My...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/09

Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success.Time-stamps:Sand In My Boots Music Festival (2:57)“This is the song that changed my life” (4:53)The photography subscription failure (10:48)Airbnb (17:12)The online course failure (18:13)The wedding venue failure

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42:13

How this App Is Changing The Rental Property Game:...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/02

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor.Time-stamps:Meet Matt Sanderson (3:06)An overview of Matt’s rentals (6:02)Reasons to buy a short-term rental (6:51)Using strIQ to acquire properties (9:16)Matt’s own experience buying properties

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