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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:50:25

The Startup Scaling Lie VCs Keep Telling Founders

Predictable B2B Success ·

2025/04/01

In this episode of the Predictable B2B Success podcast, we're joined by AJ Rounds, a seasoned entrepreneur and co-founder of RevRoad, a unique venture services firm. With a rich background as a two-time CMO and four-time founder and having experienced three successful exits, AJ brings a wealth of knowledge to the conversation. With host Vinay Koshy, AJ delves into the motivating factors behind starting RevRoad and offers insights into the venture's distinctive approach of combining human

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00:47:09

B2B Loyalty Program Platform: The Secret to...

Predictable B2B Success ·

2025/03/25

Welcome to another episode of Predictable B2B Success, where we explore the evolving world of loyalty programs with Len Covello, Chief Technology Officer at EngagePeople. As a pioneer in reshaping how loyalty programs operate, Len shares fascinating insights into EngagePeople's innovative approach, which allows program members to pay with points at checkout. With over 51 million active members and an annual processing of $400 million, EngagePeople is not just changing the game—it's

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00:51:16

How to Turn a Customer Centric Approach Into Your...

Predictable B2B Success ·

2025/03/18

In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with seasoned marketer Martin Pietrzak of Pinch Marketing to unravel the intricacies of business growth in the complex B2B landscape. Imagine a business world where the power doesn't lie merely in expansive reach but in pinpointing precision—where scaling isn't about casting the widest net but understanding and empathizing with the customer's journey. Martin shares his unique journey from a budding artist to a

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00:56:55

3 Keys to Tie B2B Social Media ROI to Real Revenue...

Predictable B2B Success ·

2025/03/11

In this episode of Predictable B2B Success, host Vinay Koshy welcomes Daniel Kushner, CEO and co-founder of Oktopost, a sophisticated social media management and employee advocacy platform. With his rich background as a serial entrepreneur, Kushner dives deep into the intricacies of measuring and monetizing B2B social media to demonstrate its tangible impact on business success. Discover the fascinating story behind Oktopost's inception in 2013, born out of a personal need for better

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00:53:59

5 sales enablement tactics that balance acquisition...

Predictable B2B Success ·

2025/03/04

In this Predictable B2B Success podcast episode, host Vinay Koshy welcomes George Storm, the innovative CEO of Break the Box. With a rich tapestry of experience spanning industries like real estate, SaaS, and insurance, George's journey is one of curiosity and relentless pursuit of authentic connections. As someone who's transitioned from the upper echelons of corporate sales to spearheading his venture, George is no stranger to breaking conventional molds. This episode dives into the burning

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00:42:24

How to scale lead generation with just $50 a month...

Predictable B2B Success ·

2025/02/26

In this episode of Predictable B2B Success, we delve into the fascinating intersection of psychology, automation, and technology with Maxwell Nee, the Chief Revenue Officer of ScoreApp. With a clientele boasting over 6,000 paying clients, including influential names like Chris Do, Jay Shetty, and Ali Abdaal, ScoreApp is revolutionizing lead generation and customer engagement. Maxwell shares his transition from a digital marketing agency owner to a key player in ScoreApp's rapid growth and how

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00:54:29

Scaling Creative Businesses: Data-Backed Strategies...

Predictable B2B Success ·

2025/02/21

In this episode of "Predictable B2B Success," we dive into creative entrepreneurship with Lindsay Scherr Burgess, the founder and Moss Boss of Green Wallscapes. Discover how Lindsay turned an accidental venture into a thriving business that has graced spaces in over 35 states, Canada, and the Caribbean. With a unique fusion of preserved moss, art, and commercial-grade applications, Lindsay has carved a niche in the marketplace, creating lavish expressions of botanical joy. Despite her

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00:56:07

How Cross-Functional Collaboration in Software...

Predictable B2B Success ·

2025/02/18

In this episode of the Predictable B2B Success podcast, host Vinay Koshy invites Alex Natskovich, the innovative head of MEV, a strategic partner in software development, to delve into the art of cultivating robust cross-functional collaboration in business organizations. Did you know companies boasting strong collaborative efforts are five times more successful in achieving their goals? Yet, many businesses find themselves hindered by silos and communication breakdowns, leading to missed

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00:45:50

AI just changed B2B—here’s how to build topical...

Predictable B2B Success ·

2025/02/12

In this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on

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00:50:46

The AI integration playbook for revenue growth (in...

Predictable B2B Success ·

2025/02/04

As businesses increasingly harness the power of artificial intelligence, the road from innovation to reliable production is fraught with challenges. In this episode of the Predictable B2B Success podcast, host Vinay Koshy welcomes Brad Micklea, the visionary CEO of Jozu, to unravel the intricacies of AI integration. Jozu, an MLOps collaboration platform, bridges the gap between AI, ML, and app development, promising innovation and predictable revenue growth. While many firms acknowledge AI's

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00:49:19

How strategic optimism and trust fuel $1B...

Predictable B2B Success ·

2025/01/28

In this episode of "Predictable B2B Success," host Vinay Koshy speaks with Elliot Kallen, a dynamic entrepreneur and the driving force behind Prosperity Financial Group. Elliot, coauthor of the Amazon bestseller "Driven," sheds light on how strategic optimism, trust, and philanthropy can pave the way for sustainable revenue growth and a robust company culture. With a career journey marked by numerous ventures, public speaking, and impactful philanthropy through his charity, A Brighter Day,

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00:50:22

Blueprint For Stress-free B2B Sales Teams—Yours,...

Predictable B2B Success ·

2025/01/21

In this episode of Predictable B2B Success, we sit down with Dayna Williams, the insightful author of The Diligence Fix: How Striving for More Revenue Stresses Your Sales Organization and What to Do About It. With over 20 years of experience consulting sales organizations across various industries and leading the Association for Talent Development's Sales Conference program, Dayna offers a wealth of knowledge on overcoming critical issues that plague B2B sales teams.Join host Vinay Koshy as

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00:39:48

Save $1M+ annually with this data observability hack...

Predictable B2B Success ·

2025/01/14

Welcome to another insightful episode of Predictable B2B Success! Today, we're diving deep into the ever-evolving world of data observability with Ryan Yackel, a seasoned product strategy leader at IBM. Ryan's expertise helps transform complex data quality issues into streamlined, proactive solutions that drive business success.Join us as Ryan unpacks the critical role of data observability in today's digital age, linking it to broader data governance strategies that resonate at the executive

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00:45:17

Build a purpose-driven brand without breaking your...

Predictable B2B Success ·

2025/01/08

In this episode of Predictable B2B Success, host Vinay Koshy sits down with branding and marketing visionary Chase Friedman, founder of Vanquish Media Group. Dive deep into how purpose and passion can redefine your business success journey, breaking free from the constraints of mere financial gain. Discover the compelling power of user-generated content and learn how to turn your customers into authentic storytellers without the pitfalls of artificial incentives.Chase shares his unique

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00:40:35

Customer Success with AI: Simplify messy data...

Predictable B2B Success ·

2025/01/07

Welcome to Predictable B2B Success! In this episode, we dive deep into the future of customer success with the brilliant Shanif Dhanani, CEO and Founder of Locusive. Get ready to uncover how AI revolutionizes customer intelligence and amplifies business insights. Imagine if your customer success team could cut down manual data entry time by 40% and focus instead on strategic growth opportunities—sounds transformative, right?Shanif shares how Locusive supplements powerful BI tools like Tableau

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01:04:37

$1M teamwork insights for high performing teams—free...

Predictable B2B Success ·

2025/01/03

Welcome to a bonus episode of Predictable B2B Success! Today, we're diving deep into the art of building high-performing teams with our guest, Margie Olsen. Margie, an executive coach and the visionary behind Olsen Consulting brings decades of experience and a transformative program called the "Top Team Accelerator." Imagine knowing the secret to navigating team dynamics, fostering unwavering commitment, and solving the industry's biggest challenges—all while enhancing operational efficiency

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00:44:25

4 steps to double your LinkedIn leads today (No brand...

Predictable B2B Success ·

2025/01/01

Welcome to another enlightening episode of Predictable B2B Success! In this episode, we're thrilled to host Parthi Loganathan, the visionary CEO of Letterdrop, a SaaS platform revolutionizing B2B engagement through social selling and personal branding. With a rich background as a product manager at Google, Parthi shares his invaluable insights into fostering employee autonomy in smaller companies and how this empowerment can unlock unforeseen positive outcomes. Have you ever wondered how

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00:44:27

How a first principles approach simplifies growth:...

Predictable B2B Success ·

2024/12/25

Welcome to another episode of Predictable B2B Success! Today, we're delving into the transformative world of AI-driven podcasting with the innovative Ian Harris of Pulse Podcasts. Have you ever wondered how AI can reshape content creation and facilitate seamless engagement? Ian is here to unravel the mysteries. Specializing in problem-solving through first principles, Ian has revolutionized how businesses approach content, pushing them beyond narrow confines to explore broader horizons.We'll

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00:46:14

How to Cut Data Costs by 70%—Without Losing a Byte

Predictable B2B Success ·

2024/12/17

Welcome back to Predictable B2B Success! In today's episode, we delve into the cutting-edge world of data management and cloud migration with our esteemed guest, Guy Holmes, CEO of Tape Ark. Leveraging innovative strategies, Guy and his team are not just moving immense volumes of data to the cloud but are unlocking unprecedented opportunities for real-time analysis and monetization. Imagine transitioning 2 petabytes of data daily to the cloud or transforming how public transport authorities

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00:37:24

Small Tests, Big Wins: Iterative Agile Marketing...

Predictable B2B Success ·

2024/12/10

Welcome to another episode of Predictable B2B Success, where we uncover the strategies and insights driving success in the business-to-business landscape. Today, we're excited to delve into the transformative power of marketing with meaning alongside our guest, Pete Steege. With over 30 years of experience in B2B tech and manufacturing, Pete has seen it all—from small startups to Fortune 100 giants across North America, Europe, and Asia.In this episode, Pete reveals why traditional marketing

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