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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

29:49

Redefining Partnerships to Drive Revenue with Tyler...

The Content Cocktail Hour ·

2025/01/16

“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStackIn this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indirect revenue, explains why companies should shift focus from tactics to outcomes, and explores the parallels between partnerships, marketing, and

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25:10

Find Your Story Before Using AI with Hiba Amin,...

The Content Cocktail Hour ·

2025/01/13

“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia ConsultingIn this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding your core story is essential before leveraging AI in marketing. Hiba talks about her personal journey of going “mini-viral” on LinkedIn, the importance of

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25:13

The Science Behind Writing SEO-Optimized Content with...

The Content Cocktail Hour ·

2025/01/09

"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.comIn this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strategic content creation and thoughtful optimization. Ben breaks down the power of manual research, shares how tools like Ahrefs and Phrase.io uncover SEO

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22:27

Turning Loyal Customers to Brand Advocates with...

The Content Cocktail Hour ·

2025/01/06

“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQIn this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to

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24:37

Unlocking the Power of AI Workflows for Marketers...

The Content Cocktail Hour ·

2025/01/02

“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.aiIn this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares his journey from building scrappy, organic content strategies to leading innovative, AI-driven processes at copy.ai. He explains why the future of AI in

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26:27

How Fun and Creativity Can Change Your Marketing Game...

The Content Cocktail Hour ·

2024/12/19

“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLedIn this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace

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27:23

Building Trust and Authenticity Through Ecosystem-Led...

The Content Cocktail Hour ·

2024/12/16

“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at CrossbeamIn this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-Led Growth to strengthen partnerships and create authentic, value-driven content. Shawnie shares her unique journey from academia to content marketing

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24:24

Creating Impactful Sponsorship Experiences with Aaron...

The Content Cocktail Hour ·

2024/12/12

“Sponsor is not a dirty word. And I think that when it’s handled correctly, it can be very effective,” says Aaron Leeder, VP of Partnerships & Alliances at PavilionIn this episode of The Content Cocktail Hour, Aaron Leeder, VP of Partnerships & Alliances at Pavilion, shares the art of balancing sponsorships with community building. Aaron explains how Pavilion prioritizes member-first values while creating meaningful partnerships with brands. He also explores the value of unique activations

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22:41

When to Upgrade Your Knowledge Management System with...

The Content Cocktail Hour ·

2024/12/10

“AI makes content creation easier, but curating the right information at the right time is what truly drives success,” says Jesse Bourgeault-Trickey, Global Deployment Manager at HappeoIn this episode of The Content Cocktail Hour, Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo, talks about the challenges and opportunities of knowledge management and intranet systems. Drawing from his extensive experience, Jesse shares why aligning HR, IT, and Ops creates a “three-legged stool” for

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23:28

How Creativity and Storytelling Set You Apart in a...

The Content Cocktail Hour ·

2024/12/05

“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns

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24:02

How to Align Sales and Marketing Using Territory...

The Content Cocktail Hour ·

2024/12/03

“The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoardIn this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to startup founder and how his company is reimagining territory planning. Kevin explores the evolving challenges of territory design in a hybrid world, the

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25:11

Insights on Audience Connection from The State of...

The Content Cocktail Hour ·

2024/11/21

“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content StudioIn this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for

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23:10

Winning Strategies Across the Funnel with Tom Rudnai,...

The Content Cocktail Hour ·

2024/11/19

“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content

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26:54

Why Great Marketing Should Feel Like Magic with...

The Content Cocktail Hour ·

2024/11/07

"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConicIn this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which

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31:25

Exploring Influencer Marketing Evolution and AI...

The Content Cocktail Hour ·

2024/11/05

"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at UpfluenceIn this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering

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25:52

Unlocking the Power of AI in B2B Marketing with...

The Content Cocktail Hour ·

2024/10/31

“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at TofuIn this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey from biomechanical engineering to growth marketing and founding a top-of-funnel platform. She discusses why many B2B companies face challenges with tool

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28:19

Why Hiring a Fractional CMO Might Save Your Startup...

The Content Cocktail Hour ·

2024/10/29

"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC ConsultingIn this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, shares what life as a fractional CMO looks like and how this growing trend is reshaping marketing for early-stage B2B companies. Shannon explains

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22:43

How ABM is Redefining B2B Marketing with Vincent...

The Content Cocktail Hour ·

2024/10/24

"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM AgencyIn this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Based Marketing (ABM) and why it’s a game changer for B2B marketers. He walks through the process of building focused target account lists and outlines the

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24:06

How AI SDRs Are Transforming Sales Outreach with...

The Content Cocktail Hour ·

2024/10/22

"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDRIn this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming sales and marketing efforts. Alina talks about the rise of AI-powered sales agents, the balance between human SDRs and automation, and how AiSDR uses AI

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27:40

Customer Education and Smarter Content Strategies...

The Content Cocktail Hour ·

2024/10/17

“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at ThinkificIn this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how customer education can play a key role in growing your funnel. She shares how Thinkific strategically uses long-form content and repurposes it to maximize

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364 results

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