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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

29:56

How to Stop Guessing and Start Testing with Casey...

The Content Cocktail Hour ·

2025/08/11

“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging,

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22:44

Why Connection Beats Conversion in Modern Marketing...

The Content Cocktail Hour ·

2025/08/06

“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by

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25:02

Rethinking Customer Education in the Age of AI with...

The Content Cocktail Hour ·

2025/08/01

“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI.In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can be the secret weapon for both onboarding and retention. The duo shares how their backgrounds in teaching and customer success inform their approach to

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17:51

Balancing Innovation and Fundamentals in Marketing...

The Content Cocktail Hour ·

2025/07/30

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing,

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27:58

The Future of Agency Marketing in an AI World with...

The Content Cocktail Hour ·

2025/07/17

“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the

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25:21

Why Content Needs to Be Human Verified in the Age of...

The Content Cocktail Hour ·

2025/07/14

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape.In this episode, you’ll learn:Why AI needs

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22:48

The Art of Marketing in the Age of Disruption with...

The Content Cocktail Hour ·

2025/07/10

“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance,

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23:29

How Executive Dinners Drive B2B Success with Kristi...

The Content Cocktail Hour ·

2025/07/08

"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi shares her experience organizing a successful series of executive dinners and the surprising ROI they

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29:21

Why MarketingOps Is More Than Marketing with Mike...

The Content Cocktail Hour ·

2025/06/13

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack

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24:42

Why Content Is a Revenue Engine (Not Just a Marketing...

The Content Cocktail Hour ·

2025/06/10

“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse’s content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights

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26:09

Why Out-of-Home Ads Still Pack a Punch in a Digital...

The Content Cocktail Hour ·

2025/06/06

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the

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23:06

Why Fit Matters More Than Fame In Influencer...

The Content Cocktail Hour ·

2025/06/03

“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at UpfluenceIn this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give

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22:41

Why Focus Is the Real Growth Hack with Jason Hubbard,...

The Content Cocktail Hour ·

2025/05/29

“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagicIn this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens

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34:38

How to Sell More Without Dumbing It Down with Zach...

The Content Cocktail Hour ·

2025/05/26

“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategistIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong.Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product

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24:02

What Great SEO Looks Like Today with JH Scherck,...

The Content Cocktail Hour ·

2025/05/22

“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth PlaysIn this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of

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26:26

Creating Content People Would Pay For with David...

The Content Cocktail Hour ·

2025/05/19

“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content WorkshopIn this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would willingly pay for it—and explains how this mindset influences everything from newsletters to long-form

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25:21

How to Make Podcasting Actually Work with Rachel...

The Content Cocktail Hour ·

2025/05/14

“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how

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23:58

When Influencer Marketing Belongs in B2B with Brianna...

The Content Cocktail Hour ·

2025/05/12

“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets.Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot program

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26:09

Why Social Media Needs to Be About Relationships with...

The Content Cocktail Hour ·

2025/05/08

“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees

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23:43

Distribution vs. Differentiation: How Startups Can...

The Content Cocktail Hour ·

2025/05/05

“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta ConsultingIn this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing

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364 results

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