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PODCAST

Author"s Edge: Smart strategies for book marketing, publishing, and visibility that actually work

The Author’s Edge is the go-to podcast for authors ready to learn to turn their ideas into bestselling books, build platforms that reflect their authority, and grow lasting visibility.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials,

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All Episodes

24:49

Focus vs. FOMO: The Key to Marketing Without Burnout...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/20

Send me a text! Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth. Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing c...

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52:23

Google Analytics: How to Know What’s Working with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/19

Send me a text! Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to ma...

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18:03

3 Simple SEO Strategies to Make Your Author’s Website...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/13

Send me a text! Want More Readers to Find Your Website? Start Here. Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO. You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take t...

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48:45

AI & Outsourcing: 5 Ways to Streamline Your Marketing...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/11

Send me a text! Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so...

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17:54

SEO for Authors: Choosing the Right Website Name for...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/06

Send me a text! Is Your Author Website Helping or Hurting Your Discoverability? If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsens...

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30:29

How to Make Your Book Go Bigger: Insider Secrets with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/04

Send me a text! Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing. Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from dec...

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13:09

Do You Really Need a Publicist for Your Book? | Ep. 47

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/27

Send me a text! Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.” If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights. Host Allison Lane breaks down what a publicist actually do...

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33:28

How to Build a Successful Podcast & Writing Community...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/25

Send me a text! Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “Coffin Talk,” a podcast in the top 3% of all Apple podcasts globally. Mike shares hard-earned insights on launching a podcast, running a thriving Substack, and leading writing workshops that help authors improve their craft. They dive ...

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8:37

The Right Way to Offer Free Content on Your Website |...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/20

Send me a text! Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement. You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you. What You’ll L...

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34:59

The Secret Formula for Crafting a Brand Statement...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/18

Send me a text! Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but a...

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8:51

How Often Should You Email Your List? The Strategy...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/13

Send me a text! Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people. If you’re ready to make your emails work for you (and not just be another thing on your to-do list), hit play now >>> What You’ll Learn: The ideal email frequency to keep your audience eng...

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45:36

Pricing, Publicity & Productivity: The Author’s Guide...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/11

Send me a text! “Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman Are you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creatives alike. Learn how to price, promote, and prospect for book sales without relying on traditional marketing tactics. If you'...

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8:46

How to Choose the Perfect Email & Domain for Your...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/06

Send me a text! Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professional, memorable online presence. If you're launching a book, growing your author platform, or just starting your writing career,...

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35:46

How to Boost Book Sales Through Public Speaking:...

Author"s Edge: Smart strategies for book marketing,... ·

2025/02/04

Send me a text! Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. Discover practical tips for landing bigger stages, overcoming industry biases, and leveraging your book to open career-changing doors. ...

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8:11

Pitch Smarter, Not Harder: Media Placement Strategies...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/30

Send me a text!What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature. In this episode, Allison answers a listener’s question about pitching magazines and shares expert insights from powerhouse literary agent Sam Hiyate. You’ll learn why visibility, consistency, and audience targeting matter more than ever for authors trying to get published. Whether you’re a seasoned writer or an aspiring author in the world, ...

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43:00

Caregiving, Loss, and Writing: with Jessica Fein |...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/28

Send me a text!Have you ever wondered how to find hope and light in the midst of profound loss?Allison Lane sits down with Jessica Fein—author of Breathtaking: A Memoir of Family Dreams and Broken Genes, TEDx speaker, Psychology Today columnist, and podcast host of I Don’t Know How You Do It. Jessica shares her deeply personal story of caregiving for her daughter, Dahlia, while navigating immense grief, and how writing became her outlet for connection, healing, and hope.Jessica’s journey high...

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9:13

Beta Readers vs. Critique Partners: The #1 Secret to...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/23

Send me a text!What’s the difference between a beta reader and a critique partner, and why does it matter to your success as an author? In this episode of The Author's Edge, Allison dives deep into how these two types of feedback providers can completely transform your writing—and how to find the right people for your team. Whether you're struggling to polish your manuscript or wondering who to trust with early drafts, this episode is packed with actionable advice to help you move forwar...

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55:54

Writing Through Grief: How Loss Fuels Stories with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/21

Send me a text!Have you ever felt like your story deserves to be shared but don’t know where to start? Allison Lane sits down with Meghan Riordan Jarvis—a psychotherapist, two-time TEDx speaker, podcast host, and author of two powerful books, The End of the Hour and Can Anyone Tell Me?. Meghan shares her personal journey of navigating profound grief and how it became the driving force behind her writing.From coping with the unexpected loss of her parents to using writing as a tool for he...

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16:31

How to Build an Author Website That Sells: A...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/16

Send me a text!Are you ready to finally create a website that reflects your unique value as an author and helps you sell more books? Allison Lane breaks down the exact steps you need to take to design a website that doesn’t just look great but actually works for your goals.From understanding what content to bring over from an old site to choosing the perfect inspiration sites, Allison provides practical strategies to help you avoid costly mistakes and streamline your process. Whether you’re a...

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39:27

How Introverts Can Master Book Promotion and Thrive...

Author"s Edge: Smart strategies for book marketing,... ·

2025/01/14

Send me a text!Are you an author wondering how to promote your book without compromising who you are? Host Allison Lane sits down with Jessica Waite, bestselling author of The Widow’s Guide to Dead Bastards, to discuss how introverted authors can confidently step into the spotlight while staying true to themselves.Jessica shares her journey from writing her deeply personal memoir to navigating the highs and challenges of a successful book launch. Learn how to prepare for media opportunit...

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94 results

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