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PODCAST

Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I"m your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn

business marketing

All Episodes

47:51

Ninja AI and CustomGPT Digital Marketing Use Cases...

Empire Secrets of Digital Marketing with Mariana... ·

2025/02/20

Text me! So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING. In this episode, we cover: 🤖 How CustomGPTs work (beyond the basics) 📚 The genius way Rick is turning books into personal AI coaches 🛠️ The biggest mistakes people make when using AI (and how to fix them) 💡 Why AI isn’t here

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36:48

How Using A Word Closet Can Make Your Emails...

Empire Secrets of Digital Marketing with Mariana... ·

2025/02/13

Text me! There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound. Here’s the good stuff we cover: What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for words.Why your quirks are the magic. Got a thing for white chocolate Oreos? Great, that’s your golden...

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28:03

10+ Myths About Brand Videos And Building Trust That...

Empire Secrets of Digital Marketing with Mariana... ·

2025/02/06

Text me! There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them. Like… 🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.) 🚫 “People don’t care about my story.” (They do. A lot.) 🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone isn’t enough.) I also get into: ✨ Why your actual selling power has nothing to do with your

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14:36

Why I’m Going All In On Emotional Connection (Not...

Empire Secrets of Digital Marketing with Mariana... ·

2025/01/30

Text me!So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me. It got me thinking about a recent conversation I had with an AI expert who stressed the importance of protecting your IP from AI. But, truly… how important is our IP?? And isn’t al...

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17:02

Why Your Origin Story Isn’t Working — And What to Do...

Empire Secrets of Digital Marketing with Mariana... ·

2025/01/23

Text me!So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”Here’s what we’re diving into:Why origin stories don’t really work. It’s not about where you came from; it’s about making your audience feel seen and understood.The 3 ...

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20:58

Sold With No Copy: Why Building Trust Faster Is The...

Empire Secrets of Digital Marketing with Mariana... ·

2025/01/16

Text me!Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.Here’s what I’m sharing:Why trust matters more than anything else. It’s not about how o...

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36:32

What’s Next for Digital Marketing in 2025? My Chat...

Empire Secrets of Digital Marketing with Mariana... ·

2025/01/08

Text me!I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business...

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27:33

My 2025 Predictions About The Online Business Space,...

Empire Secrets of Digital Marketing with Mariana... ·

2025/01/02

Text me!In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.Here’s what I dive into:How I’m rethinking my program with AI. From creating CustomGPTs to streamlining processes, I’m using AI to flip the script on traditional online courses.Why I...

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16:59

Empire Diaries: How I’m Prepping For a 100K Launch...

Empire Secrets of Digital Marketing with Mariana... ·

2024/12/26

Text me!In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.Here’s what I dive into:Why I’m revamping my program with AI. I’m sharing how I’m using custom GPTs to simplify the hardest parts of brand video creation—for me and my students.The magic of being in the right rooms....

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34:20

The Power Of Emotional Connection Through Community...

Empire Secrets of Digital Marketing with Mariana... ·

2024/12/19

Text me!Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.Here’s what we talked about:How to make community feel like a warm hug. You don’t need the big numbers or fancy events —it’s about creating a space where people actually feel like they belong.Why starting small is so underrated. Inbal started with one ...

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21:05

Empire Diaries: How I’m Using AI and Custom GPTs to...

Empire Secrets of Digital Marketing with Mariana... ·

2024/12/12

Text me!This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life easier), you’re going to love this episode.Here’s what I cover:Why I’m rethinking the way I teach. You probably already know this, but AI isn’t just a shiny new tool; it’s changing literally everything. How custom GPTs are saving me and my...

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29:40

Visibility Is Critical For Digital Marketing — How To...

Empire Secrets of Digital Marketing with Mariana... ·

2024/12/05

Text me!Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.Here’s what we dive into:A Visibility Habit You Can Stick To: Kelly’s 10-minutes-a-day strategy that’s so simple, you’ll wonder why you weren’t doing i...

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17:55

Empire Diaries: Why Marketing Is Really Just About...

Empire Secrets of Digital Marketing with Mariana... ·

2024/11/28

Text me!This week, this is what’s been happening in my business—and my life:I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with some killer insights and a better way to explain my whole Brand Video thing.)Black Friday is here, and—surprise!—I didn’t plan a sale. Am I pulling something together at the last minute? Probably. Will it be genius or chaos? Stay tuned.Oh, and I bought gro...

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34:54

Why Every Course Creator Needs a Custom GPT—Starting...

Empire Secrets of Digital Marketing with Mariana... ·

2024/11/21

Text me!In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for ...

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22:40

Empire Diaries: How I’m Focusing On Visibility Goals...

Empire Secrets of Digital Marketing with Mariana... ·

2024/11/14

Text me!In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, mo...

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19:43

Why You Might Skip Black Friday And What To Do...

Empire Secrets of Digital Marketing with Mariana... ·

2024/11/07

Text me!In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.Here’s what we talk about:Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what yo...

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13:57

Empire Diaries: New Approach To My DFY Signature...

Empire Secrets of Digital Marketing with Mariana... ·

2024/10/31

Text me!In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” profiles...

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46:07

How To Streamline Your Content Creation & Monetize...

Empire Secrets of Digital Marketing with Mariana... ·

2024/10/24

Text me!In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whethe...

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32:57

How To Grow Your Podcast Faster with ‘Modcasting’ And...

Empire Secrets of Digital Marketing with Mariana... ·

2024/10/17

Text me!Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. “Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:1 - Growing an audience: Attracting new listeners with targeted c...

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37:10

EMPIRE DIARIES: How To Have Unshakable Joy In...

Empire Secrets of Digital Marketing with Mariana... ·

2024/10/10

Text me!In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadl...

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120 results

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