PODCAST

Duct Tape Marketing

All Episodes

SEO Isn’t Dead: The New Rules of Search in 2025

Duct Tape Marketing ·

2025/04/15

SEO Isn’t Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape MarketingSEO Isn’t Dead. It’s Just Finally Growing Up. Why the smartest marketers are ditching outdated SEO tactics—and what to do instead. Table of Contents The Myth of “SEO Is Dead” Old SEO vs. New SEO: What’s Actually Changed Keyword Rankings → Visibility & Intent AI Content at Scale → Human-Led Strategy Link Building → Brand […]

en-US

Small Business Owners: Who Should You Hire for...

Duct Tape Marketing ·

2025/04/14

Small Business Owners: Who Should You Hire for Marketing? written by John Jantsch read more at Duct Tape Marketing Table of Contents 1In-House Marketing Team2Outsourced Marketing Agencies3Marketing Leadership for Small Businesses: The Hybrid Approach4Making the Right Hire When it comes to marketing leadership for small businesses, choosing who to hire can feel overwhelming. Should you build an in-house team, outsource to an agency, or explore a more flexible, modern approach with Marketing

en-US

Choosing the Right Marketing Practice Growth Program:...

Duct Tape Marketing ·

2025/04/09

Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs written by John Jantsch read more at Duct Tape MarketingTable of Contents 1TL;DR: What’s the Best Marketing Program for You?2Why Consider a Marketing Leadership Program? (And Do You Really Need One?)3Types of Marketing Programs for Consultants & AgenciesTactical Skills Courses for Marketing Consultants:Entry-Level “Business Foundations” Programs:Multi-Day Intensive Workshops:License-Based Certification

en-US

SEO Tactics That Actually Work in 2025

Duct Tape Marketing ·

2025/04/09

SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimization—especially as AI transforms how […]

en-US

Weekend Favs April 5th

Duct Tape Marketing ·

2025/04/05

Weekend Favs April 5th written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

en-US

Your Book Launch Needs a Marketing Plan

Duct Tape Marketing ·

2025/04/03

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Alex is an expert in book marketing, having helped over 1,000 authors across 50+ niches get real results. His insights challenge the traditional belief […]

en-US

The Future of Marketing Is More Human Than Ever

Duct Tape Marketing ·

2025/04/02

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise […]

en-US

How to Stay Human in the Age of AI: Marketing...

Duct Tape Marketing ·

2025/03/31

How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape MarketingTable of Contents Start with Strategy—Not Shiny ObjectsEmotional Intelligence Still WinsStorytelling Is Your SuperpowerKnow Your Voice—and Stick to ItGet Personal Use AI to Boost Your Team—Not Replace ThemYou Don’t Have to Master It All Today Let’s face it—marketing in 2025 feels like a whirlwind. AI tools are everywhere. They're writing copy, designing graphics, analyzing data,

en-US

Build a Brand Gen Z Wants to Work (and Buy) From

Duct Tape Marketing ·

2025/03/27

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers […]

en-US

Why AI Isn’t Replacing You—It’s Freeing You

Duct Tape Marketing ·

2025/03/26

Why AI Isn’t Replacing You—It’s Freeing You written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered marketing company behind Ella, a high-definition marketing platform. With six startups and over $34 million in product launches under his belt, Keith […]

en-US

How to Outrank Big Competitors in Search

Duct Tape Marketing ·

2025/03/19

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast, I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenue—not vanity metrics. Sam shares his insights on how small businesses can compete with industry giants in Google rankings by focusing on B2B […]

en-US

Weekend Favs March 15th

Duct Tape Marketing ·

2025/03/15

Weekend Favs March 15th written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

en-US

7 Paths to a Successful Startup

Duct Tape Marketing ·

2025/03/13

7 Paths to a Successful Startup written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori’s research on entrepreneurship, business growth, and innovation has been […]

en-US

The Truth About SEO, AI, and Content in 2025

Duct Tape Marketing ·

2025/03/12

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast, I interviewed Bruce Clay, widely regarded as the “Father of SEO.” With a career spanning nearly three decades, Bruce has witnessed every major shift in search engine optimization—from the early days of simple keyword ranking to today’s […]

en-US

The 7 Roles of Every Small Business Owner and How to...

Duct Tape Marketing ·

2025/03/10

The 7 Roles of Every Small Business Owner and How to Manage Them written by John Jantsch read more at Duct Tape MarketingEver feel like running your business is a never-ending game of keeping plates spinning? I remember watching a circus performer as a kid, keeping seven or eight plates balanced on tall sticks. Just when one would start to wobble, he’d rush over to give it a quick spin, only to dash to the next one […]

en-US

How Small Businesses Win on Reddit in 2025

Duct Tape Marketing ·

2025/03/05

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddit’s communities to build authentic engagement, run effective Reddit Ads, and grow their […]

en-US

Weekend Favs March 1st

Duct Tape Marketing ·

2025/03/01

Weekend Favs March 1st written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

en-US

Why Selling Less Could Be the Key to Earning More

Duct Tape Marketing ·

2025/02/27

Why Selling Less Could Be the Key to Earning More written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Chuck Blakeman In this episode of the Duct Tape Marketing Podcast, I interviewed Chuck Blakeman, a successful entrepreneur, business advisor, and author of Sell Less, Earn More. Chuck has built 13 businesses across 10 industries and has worked with top companies like Google, Microsoft, and Apple. His approach to […]

en-US

The Zero-Click Internet: What It Means for Your...

Duct Tape Marketing ·

2025/02/26

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast, I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company. Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and […]

en-US

Weekend Favs February 22nd

Duct Tape Marketing ·

2025/02/22

Weekend Favs February 22nd written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

en-US

153 results