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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

13:52

Best of : Managing Risk and Building for the Long Term

SEO Is Not That Hard ·

2025/08/29

Send us a text Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless "guaranteed" tactics rise and fall, leaving digital casualties in their wake. The March 2024 Google core update highlights a fundamental truth: while both white hat and black hat tactics can work, understanding the associated risks is crucial. When my team at BroadbandCoUK lost 99% of our Google traffic after the Penguin update,...

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11:21

Best of : The Labour Illusion - show your working

SEO Is Not That Hard ·

2025/08/27

Send us a text Conventional wisdom tells us faster is better in digital experiences, but what if slowing things down could actually increase user satisfaction and conversions? This episode explores the fascinating "Labor Illusion" concept – a psychological principle where users place higher value on services when they can see the work being done, even if it means waiting longer for results. I share how at Keywords People Use, we've transitioned from quick AI-based keyword clustering to more ...

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10:01

Best of : How many questions should I answer per page?

SEO Is Not That Hard ·

2025/08/25

Send us a text Wondering how many questions you should answer on each page of your website? The answer might surprise you. In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questions. Rather than guessing which questions to group together or creating endless single-question pages, I reveal how keyword clustering offers a data-driven solution that aligns with Google's understanding of content relationships. Keyword clust...

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10:50

Best of : Just read Google's Guidelines

SEO Is Not That Hard ·

2025/08/22

Send us a text Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines. In this illuminating episode of SEO Is Not That Hard, Edd Dawson breaks down why Google's Search Essentials (formerly Webmaster Guidelines) and Quality Rater Guidelines should be required reading for everyone from SEO beginners to seasoned experts. With Google driving nearly 70% of all ...

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14:03

Best of : Information Gain

SEO Is Not That Hard ·

2025/08/20

Send us a text Struggling to understand why your content strategy suddenly stopped working in 2022? The answer may lie in a revolutionary concept from a Google patent called "information gain" – and it's transforming how search results work. In this eye-opening episode, I dive deep into Google's "Contextual Estimation of Link Information Gain" patent and how it's likely powering the recent helpful content updates that have confused so many SEO professionals. This algorithm calculates how muc...

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9:15

Best of : Dealing with Keyword Overwhelm

SEO Is Not That Hard ·

2025/08/18

Send us a text Feeling buried under an avalanche of keywords? You're not alone. Keyword overwhelm affects even experienced content creators, leading to paralysis and poor content planning decisions. This episode tackles this common challenge head-on with practical solutions that will transform your approach to SEO. The problem typically begins when traditional keyword research tools generate thousands of similar keywords, leaving you wondering: Should I create a separate page for each keywor...

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10:48

Best of : Referral Programs

SEO Is Not That Hard ·

2025/08/15

Send us a text Ever wondered why some businesses grow exponentially while others struggle to gain traction? The secret might lie in how they leverage their existing customers. Referral marketing transforms satisfied customers into powerful advocates by creating win-win situations that benefit everyone involved. Unlike traditional affiliate programs where only promoters receive rewards, effective referral systems incentivize both sides of the equation. When Dropbox implemented their gro...

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12:00

Best of : Link Building with Ego Bait

SEO Is Not That Hard ·

2025/08/13

Send us a text Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology. Link building through "EgoBait" taps into a fundamental truth about human nature - we all pay attention when someone talks about us. In this episode, I break down how creating content specifically designed to showcase others can become your most powerful link building strategy. Rather than hoping random content attracts backlink...

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15:49

Best of : The Actual Surfer PageRank Model

SEO Is Not That Hard ·

2025/08/11

Send us a text A bombshell revelation from a recent Google API documentation leak has potentially exposed the inner workings of how the search giant evaluates links. In this eye-opening episode, I explore what I'm calling Google's "Actual Surfer" model – a sophisticated evolution of their PageRank system that may completely transform how we think about link building. The leaked data suggests Google categorizes every link in its index into three quality tiers: high, medium, and low. Most impo...

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11:48

Best of : Why I love a good Glossary

SEO Is Not That Hard ·

2025/08/08

Send us a text Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glossary to Keywords People Use transformed into an unexpected SEO powerhouse. What began as a solution for explaining complex SEO terminology without repetition has evolved into a robust resource containing over 300 definitions and 20,000 w...

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13:04

Best of : How I Accidentally Implemented the "Binge...

SEO Is Not That Hard ·

2025/08/06

Send us a text Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed. Through consistently publishing short, digestible 5-15 minute podcast episodes about SEO topics, I unexpectedly built a library of content that new listeners could easily binge through once they discovered my show. The analytics don't lie – when someone finds an episode they connect with, they often download ...

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16:01

Are SEO Fundamentals Still Relevant in an AI World?

SEO Is Not That Hard ·

2025/08/04

Send us a text The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search visibility in this evolving environment. Despite the anxiety surrounding large language models like ChatGPT and Claude, my experience shows that businesses selling physical products and websites offering unique, specialized information c...

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11:43

Best of : Link Building Using Awards

SEO Is Not That Hard ·

2025/08/01

Send us a text Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards program. Most website owners approach awards from the wrong angle - entering competitions in hopes of winning recognition and maybe scoring a backlink ...

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12:40

Best of : Why doesn't Google just tell us what it wants?

SEO Is Not That Hard ·

2025/07/30

Send us a text The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This episode tackles that fundamental question head-on, revealing surprising insights about why complete transparency might actually harm the web more than help it. Search rankings operate as a zero-sum game – only one site can occupy position on...

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12:08

Best of : 7 Farming Lessons for SEO

SEO Is Not That Hard ·

2025/07/28

Send us a text What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my perspective on digital marketing. Yet the similarities between nurturing land and growing website traffic proved remarkably insightful. The patience required when planting grass seed and waiting for pastures to develop mirrors the long-te...

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13:43

Best of : Lead Magnets

SEO Is Not That Hard ·

2025/07/25

Send us a text The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to build lasting connections with your audience. Lead magnets—free items or services offered in exchange for contact details—create a value exchange that benefits both sides. For website owners, they reveal who's engaging with your content and ...

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10:18

Best of : Collect Testimonials

SEO Is Not That Hard ·

2025/07/23

Send us a text Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers. Customer testimonials represent the next best thing to a personal recommendation from a trusted friend. When potential customers see others like them praising your offeri...

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7:13

Best of : Understanding Blackhat - PBN's

SEO Is Not That Hard ·

2025/07/21

Send us a text Dangerous shortcuts rarely lead to lasting success in SEO. In this revealing episode, I pull back the curtain on Private Blog Networks (PBNs) – one of the most controversial black hat SEO techniques still in use today. Drawing from my 20+ years of experience building and monetizing websites, I explain exactly what PBNs are, how they operate, and why they continue to tempt SEO practitioners looking for quick ranking improvements. While I don't condemn those who venture into bla...

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7:32

Best of : Affiliate Tips - Optimising for EPC

SEO Is Not That Hard ·

2025/07/18

Send us a text Tired of the endless chase for more traffic? Discover a smarter approach to affiliate marketing that can dramatically boost your revenue using visitors you already have. We dive deep into the world of Earnings Per Click (EPC) optimization – a strategy that lets you increase affiliate earnings without attracting a single new visitor. Learn how to identify which merchants are truly delivering value, why positioning matters more than you might think, and how to strategically plac...

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12:34

Best of : Backlinks - the Good, the Bad & the Ugly

SEO Is Not That Hard ·

2025/07/16

Send us a text What separates sustainable SEO success from devastating Google penalties? The answer often lies in your approach to backlinks. Drawing from two decades of website building experience, I share a deeply personal journey through the evolving landscape of link building – including painful lessons learned the hard way. Backlinks remain fundamental to Google's ranking algorithm, acting as votes of confidence from one site to another. But not all backlinks are created equal. I break ...

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361 results

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