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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

50:28

The WORST Marketing Advice We Found on Reddit

S.O.B. (Small Owned Business) Marketing ·

2025/04/03

Not all marketing advice out there is good.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit. Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips. Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the comments! We want to hear from you S.O.B.s. PLEASE REMEMBER TO FOLLOW

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01:03:38

What Every Seller Needs To Know: Craft Fairs vs....

S.O.B. (Small Owned Business) Marketing ·

2025/03/27

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audience - no matter the scenario. Where to find Crafted From

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35:06

Would You Rather Game: Small Business Marketing Edition

S.O.B. (Small Owned Business) Marketing ·

2025/03/20

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community. Let us know in the comments if you agree with other decisions -

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43:50

What Is Brand Reputation and Why It Matters For Your...

S.O.B. (Small Owned Business) Marketing ·

2025/03/13

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation? In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B. you can be! PLEASE REMEMBER TO LEAVE A REVIEW AND FOLLOW! Looking

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42:56

How To Blueprint for Craft Fairs & Markets

S.O.B. (Small Owned Business) Marketing ·

2025/03/06

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful

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46:52

How To Create a Customer Avatar For Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2025/02/27

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target

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48:11

Meta Verified: Is It Worth It For Your Small Business?

S.O.B. (Small Owned Business) Marketing ·

2025/02/20

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out! We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this. If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at

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47:32

Small Owned Business (S.O.B.) Marketing Podcast's...

S.O.B. (Small Owned Business) Marketing ·

2025/02/13

We've made it to 100 episodes of this podcast!!! 💯🎉Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners. This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet. Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The

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50:02

How to Market Your Small Business WITHOUT Social Media

S.O.B. (Small Owned Business) Marketing ·

2025/02/06

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve social media. We also talk about how social media is NOT really “free”,

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22:44

Resources For Small Businesses Affected By Los...

S.O.B. (Small Owned Business) Marketing ·

2025/01/30

Our hearts go out to everyone impacted by the fires in Los Angeles and California.This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we

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56:59

Reframing Your Small Business’s Relationship with...

S.O.B. (Small Owned Business) Marketing ·

2025/01/23

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call. Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own

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36:14

SEO is Changing in 2025 - Here's What Small...

S.O.B. (Small Owned Business) Marketing ·

2025/01/16

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. We also discuss Google’s new SEO guidelines,

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27:57

The Power of Mission and Vision Statements for Small...

S.O.B. (Small Owned Business) Marketing ·

2025/01/09

What is your small business’s guiding star for 2025?Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success. Now is the perfect time to create a mission and vision for your small business! And if you need help creating one, don’t hesitate to reach out to us, or

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57:31

Marketing Trends for 2025 Small Business Owners NEED...

S.O.B. (Small Owned Business) Marketing ·

2025/01/02

Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you. From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦

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28:32

The Marketing Game: Our Parents Guess Our Marketing...

S.O.B. (Small Owned Business) Marketing ·

2024/12/26

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out! ➡️

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34:17

5 Must-Have Tools for Small Business Owners in 2025

S.O.B. (Small Owned Business) Marketing ·

2024/12/19

Ready to level up your marketing game in 2025? In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever. Scroll to the RELATED CONTENT section for links to each of the tools we mentioned. 𝘕𝘦𝘦𝘥

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58:36

12 Days of Christmas Marketing Tips for Small...

S.O.B. (Small Owned Business) Marketing ·

2024/12/12

Happy Holidays, small business owners!This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas. We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track. 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰

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53:19

How to Build a Standout Brand in Your Niche: Insights...

S.O.B. (Small Owned Business) Marketing ·

2024/12/05

Struggling to stand out in your niche? This is the episode for you!In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷 Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss: ✨ How to define your brand and communicate it effectively 📣 Tips for

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26:13

Practicing Gratitude In Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2024/11/28

Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer. Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com. We hope

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36:01

Marketing Minority-Owned Businesses (with Sweet Rose...

S.O.B. (Small Owned Business) Marketing ·

2024/11/21

Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about available resources and strategies to amplify your brand. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨

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