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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

19:58

324 - The Magic of Behind the Scenes in Jewelry...

Marketing With Laryssa ·

2025/02/24

Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into each piece, BTS content builds trust and connects your audience to your craft. In this

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47:35

323 - Quizzes Are the Secret to Growing Your Jewelry...

Marketing With Laryssa ·

2025/02/17

Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with their audiences in meaningful ways. In this episode, we’ll explore: ✨ Why fewer

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20:59

322 - What Is a Marketing Strategy, Really? (And Why...

Marketing With Laryssa ·

2025/02/10

Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down. In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT

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19:38

321 - 6 Ways to Revitalize Your Jewelry Business When...

Marketing With Laryssa ·

2025/02/03

Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray

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17:31

320 - TikTok Bans, Meta Chaos, and the Future of...

Marketing With Laryssa ·

2025/01/27

Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that’s been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, “Sorry, TikTok

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26:13

319 - 7 Ways to Maintain Jewelry Marketing Consistency

Marketing With Laryssa ·

2025/01/20

Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeckWelcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today’s episode. I'll get to that shortly and hope to have the winner join us on the podcast soon to introduce themselves as well. But the main topic today is

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04:28

BONUS - LA Wildfire Relief: How the Jewelry Industry...

Marketing With Laryssa ·

2025/01/13

Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I

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25:59

318 - Jewelry Business Survival Guide for Instagram’s...

Marketing With Laryssa ·

2025/01/06

Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it

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20:20

317 - 5 Trends Redefining Jewelry Marketing in 2025

Marketing With Laryssa ·

2024/12/16

Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a

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20:01

316 - Jewelry Marketing in 2024: Lessons, Wins, and...

Marketing With Laryssa ·

2024/12/09

Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3

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33:35

315 - Jewelry Marketing for the Holiday Rush:...

Marketing With Laryssa ·

2024/12/02

Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your

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02:00

BONUS - Joy Joya Emerging Jewelry Brand Incubator...

Marketing With Laryssa ·

2024/11/25

Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every

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24:21

314 - Storytelling Secrets to Elevate Your Jewelry...

Marketing With Laryssa ·

2024/11/18

Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying

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23:33

313 - How to Level-Up Your Holiday Packaging as a...

Marketing With Laryssa ·

2024/11/11

Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate

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17:55

312 - How to Create a Gift Guide For a Jewelry Business

Marketing With Laryssa ·

2024/11/04

Episode #312 - "How to Create a Gift Guide For a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out. If you're looking for

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19:30

311 - Spooky Jewelry Ecommerce Mistakes and Fixes for...

Marketing With Laryssa ·

2024/10/28

Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the

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25:50

310 - Holiday Sales Sparkle – Host a Jewelry Virtual...

Marketing With Laryssa ·

2024/10/21

Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon.

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22:29

309 - Unlock the Power of Nostalgia to Boost Jewelry...

Marketing With Laryssa ·

2024/10/14

Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level. I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate

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21:23

308 - How to Use Jewelry Marketing to Tap into a $70...

Marketing With Laryssa ·

2024/10/07

Episode #308 - "How to Use Jewelry Marketing to Tap into a $70 Billion Market" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that's just in the US alone. Did that catch your interest? Can you guess what I’m referring to? Yes, it’s the wedding industry, and today, I'll explore how you can dive into it. In the vast world of jewelry, clear lines are drawn: there are those who

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24:07

307 - How to Keep Your Jewelry Marketing Message...

Marketing With Laryssa ·

2024/09/30

Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #307. In this episode, I'm diving into a topic that’s going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise. I know it can be tempting to share everything about your brand or your latest collection. But overloading your audience with too

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