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PODCAST

Passle CMO Series Podcast

The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.

business marketing

All Episodes

15:59

RE-RELEASE: Terra Davis of Knobbe Martens on...

Passle CMO Series Podcast ·

2025/02/26

In celebration of Black History Month, we’re revisiting powerful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've made on the industry. In this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand chats with Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens. Terra joins the series to share her journey, why she started advocating for diversity, equity and inclusion, and the critical

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14:25

Episode 168 - Joe Palermo and Greg Fleischmann on The...

Passle CMO Series Podcast ·

2025/02/25

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series Podcast, James Barclay is joined by Joe Palermo, Chief Operating Officer at Crowell & Moring, and Greg Fleischmann, Director of Client Development at WilmerHale, to discuss the major shifts that are shaping the legal marketing profession for the next few years. Joe, Greg and

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25:53

RE-RELEASE: Lynnette Espy-Williams of Cozen O’Connor...

Passle CMO Series Podcast ·

2025/02/24

In celebration of Black History Month, we're revisiting impactful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've had on the industry. In this episode of CMO Series REPRESENTS, Yasmin Zand sits down Lynnette Espy-Williams, an Equity Partner and the Chief Diversity, Equity & Inclusion Officer at Cozen O'Connor. Lynnette, recognized as one of the Top 10 Most Influential Women in Diversity & Inclusion by The

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17:49

RE-RELEASE: Diana Lauritson of Hogan Lovells on...

Passle CMO Series Podcast ·

2025/02/20

In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope that these stories inspire others to embrace change and continue to build a more inclusive and equitable future. In this episode of CMO Series REPRESENTS, Yasmin Zand welcomes a leading role model who is paving the way in professional services marketing by highlighting issues

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24:37

Episode 167 - Kim Lansdown of Fladgate on How Legal...

Passle CMO Series Podcast ·

2025/02/18

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands.In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown, Director of Strategy and Marketing at Fladgate, about how her unique journey from barrister to advertising professional informs her approach to legal marketing. Kim shares insights on Fladgate’s standout campaign with The Financial Times, the challenges of driving creative marketing

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28:54

RE-RELEASE: Flipping the Script on DEI: Courtney...

Passle CMO Series Podcast ·

2025/02/18

To celebrate Black History Month 2025, we’re re-releasing standout insights and expertise shared by Black professionals in the legal space. In this episode of CMO Series REPRESENTS, Yasmin Zand sits down with Courtney Carter, Director of DEI at Jenner & Block, to unpack her remarkable journey and the profound impact she's making on her firm. Courtney discusses the firm’s cornerstone DEI initiatives that have proven to develop and advance diverse lawyers, the common missteps and misconceptions

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20:06

CMO Series Rainmakers: EP2 - The Role of Thought...

Passle CMO Series Podcast ·

2025/02/12

What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm’s growth. Building credibility through thought leadership plays a crucial role in this process, creating a direct link between valuable insights and financial success.In this episode of the CMO Series Rainmakers, Tom Elgar, Co-founder of Passle, is joined by Rohan Massey, Managing Partner at Ropes &

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32:35

Episode 166 - Kate Fairweather of Curtis on Why Every...

Passle CMO Series Podcast ·

2025/02/11

With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an effective podcast strategy can support your marketing and business development efforts. Recorded live in London, Will Eke is joined by Kate Fairweather, Director of Business Development and Marketing at Curtis, Mallet-Prevost, Colt & Mosle LLP, to discuss the power of podcasts and

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20:04

Episode 165 - Louise Henkel of Hill Ward Henderson on...

Passle CMO Series Podcast ·

2025/02/04

In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.Charles Cousins sits down with Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, to discuss the success of their BD training program which Louise has led for the last six years. We’ll explore the impact the BD training program has had both internally and externally, in addition to how

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48:08

CMO Series Rainmakers: EP1 - Jeffrey Greenbaum on...

Passle CMO Series Podcast ·

2025/01/30

Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client relationships.In each episode, our esteemed guests reveal how they create and harness their unique insights to shape their firms’ success, influence the market, and, ultimately, drive revenue. In this debut episode, Connor Kinnear sits down with Jeffrey Greenbaum, Managing

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19:18

Episode 164 - Sarah Mitchell on Selling Knowledge:...

Passle CMO Series Podcast ·

2025/01/27

In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their lawyers' expertise. Charles Cousins sits down with Sarah Mitchell, former National Director of Marketing, Communications, and Digital Strategy at a leading Canadian law firm. Sarah shares key insights for how CMOs should prepare for the coming year, and the next 10 years and reviews

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18:40

Episode 163 - William McLaughlin of McNees Wallace &...

Passle CMO Series Podcast ·

2025/01/21

In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on the region and market.Charles Cousins sits down with William McLaughlin, the Director of Marketing at McNees Wallace & Nurick, to discuss his experiences of BD and marketing in Southeast Asia, and how they compare to his work in the US. William shares his key strategies for

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24:51

Episode 162 - Jaclyn Braga and Jenny Hills on Tapping...

Passle CMO Series Podcast ·

2025/01/14

In today's fast-moving digital world, having a well-organized MarTech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels.In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the importance of MarTech for law firms. They discuss key tools and the challenges and

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39:13

Episode 161 - Brendan Delaney of BAL on Bringing...

Passle CMO Series Podcast ·

2025/01/07

In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience into the role of Chief Marketing Officer - particularly within the legal industry.Alistair Bone sits down with Brendan Delaney, Chief Brand Experience Officer at BAL, to discuss how his background in brand experience and marketing has shaped his approach to legal marketing. Brendan shares the insights he’s gained from transitioning into the CMO role within a law

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28:40

Episode 9 - CMO Series Digital Masterclass: Scott...

Passle CMO Series Podcast ·

2024/12/11

In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects.In this episode of the CMO Series Digital Masterclass, Sam Page sits down with Scott Rubenstein, Chief Client Officer of RubyLaw, to explore the critical role of content in law firm marketing, how it drives success, and where firms can enhance their strategies for better results. Scott and Sam discuss: Why content is so important in legal

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16:00

Episode 160 - Erika Galarneau of Cades Schutte on...

Passle CMO Series Podcast ·

2024/12/04

Law firms are an important part of the local communities they serve. In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit down with Erika Galarneau, Marketing and Business Development Manager at Cades Schutte - Hawaii's largest law firm. Together they delve into a specific campaign that uncovers the importance of incorporating local culture into your marketing efforts. Erika and Charles Cover: The role local culture plays in a firm's marketing efforts and why it

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30:48

Growth & Gratitude: Part 3 - CMO Series Podcast...

Passle CMO Series Podcast ·

2024/11/27

In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who have shaped the careers of some of the brightest minds in legal marketing. Our amazing guests share their gratitude for those who’ve guided their journeys, offering valuable insights, lessons, and experiences to inspire the next generation of legal marketing leaders.At the heart of this episode are the themes of networking and collaboration - our guests emphasize how

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32:50

A Season of Gratitude: Part 2 - CMO Series Podcast...

Passle CMO Series Podcast ·

2024/11/25

In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and pivotal figures that have influenced their careers. They share their experiences, offering valuable insights on how embracing bold innovation and building respect and understanding are key to shaping the future of legal marketing. Featured Guests: John Eix - Director of Business Development and Marketing, Crowe Dunlevy Amanda Schneider - Chief Marketing and

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33:00

Celebrating Gratitude: Part 1 - CMO Series Podcast...

Passle CMO Series Podcast ·

2024/11/21

In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors who instilled the value of continuous learning to the strategies that help achieve work-life balance, our guests share heartfelt gratitude, invaluable advice, and insights into building resilience and thriving in the industry. Featured Guests Beth Huffman - Director of

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25:24

Episode 159 - Halina Kochanowicz of IPH on Why Legal...

Passle CMO Series Podcast ·

2024/11/20

Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief Commercial Officer at IPH Ltd. Halina brings a wealth of knowledge from her extensive experience leading marketing for top-tier, magic-circle law firms to her current CCO role, where she continues to shape business strategies at the highest level. In this conversation, we’ll delve

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