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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

17:25

445: When the Life You Thought You’d Have Isn’t the...

Brand You Personal Branding ·

2024/11/19

In today’s episode, I get real about how my life hasn’t turned out the way I expected—and how that’s okay. I’ve spent a lot of time questioning the “standard” path of success and realizing that it’s not always the one we’re meant to walk. I f you’ve ever felt like your life isn’t going as planned, or if you’ve wondered if you’re climbing the right mountain, this episode is for you. I’ll share how I came to embrace my unique journey and why not giving up, even when it’s hard, is the key to finding

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25:37

444: The Big 5 Every Business Should Prepare For -...

Brand You Personal Branding ·

2024/11/12

In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of trust, perseverance, and a supportive network when facing life's unpredictable challenges. Listeners can

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06:49

443: Atmospheric Re-Entry - A Tiny Hack to Completely...

Brand You Personal Branding ·

2024/11/05

Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies. Explore the concept of "atmospheric re-entry" and why it’s more common than we think. Find out why a simple Amazon order can be the secret to a smoother

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29:34

442: Why Live Events are the Secret Weapon to Highly...

Brand You Personal Branding ·

2024/10/29

In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining engagement, and adding value. The discussion also covers the dynamics of hybrid events and the importance

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18:10

441: The Only 3 Ways to Make More Money in Your...

Brand You Personal Branding ·

2024/10/22

Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic engagement to elevate your business. Join us for an in-depth look into business strategy and community

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24:52

440: Post-Mastermind Live Reflection from Effingham -...

Brand You Personal Branding ·

2024/10/15

In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode provides information on building authentic relationships, embracing personal growth, and celebrating our

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12:12

439: My Simple Hack for Booking More High-Quality...

Brand You Personal Branding ·

2024/10/08

In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin's Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to help you stay energized and well-rested throughout events. From cloud backups to magnesium gummies, discover how these tips

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30:49

438: From Random Emails to Newsletters - Why It Might...

Brand You Personal Branding ·

2024/10/01

In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process. We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to

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35:14

437: My Strategy for Building a Thought Leadership...

Brand You Personal Branding ·

2024/09/24

Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk. If you’re looking to elevate your corporate presence and master the art of strategic book launches,

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29:05

436: Everything I'm Shedding in My Business and Life

Brand You Personal Branding ·

2024/09/17

Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of reconnecting with what truly matters. Tune in to explore the emotional landscape of change and the

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36:17

435: Building Better Brain Health for Business Owners...

Brand You Personal Branding ·

2024/09/10

Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your brain is primed for success in a tech-driven world. Tune in for beneficial information that will help

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36:09

434: The Practice and Skill of Self-Awareness for...

Brand You Personal Branding ·

2024/09/03

This episode explores the significant role of self-awareness in effective coaching and leadership. Jane Singleton, an expert in cognitive profiles and educational leadership, shares her invaluable insights on how understanding oneself can catalyze both personal and professional growth. Discover innovative tools like the "identity dashboard" and learn how to navigate the complexities of feedback and self-reflection to become a more impactful leader. Tune in for a conversation brimming with

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47:07

433: The Importance of Emotional Intelligence for...

Brand You Personal Branding ·

2024/08/27

In this episode, we discuss relationships and emotional intelligence with guests Josh Finley and John Manzano. Discover how the right connections can act as "rocket ships" that propel you forward while the wrong ones can hold you back. Through candid conversation, learn about the pivotal roles of self-awareness, emotional intelligence, and humility in fostering meaningful relationships. Gain insights into handling conflict, overcoming toxic dynamics, and the continuous journey of personal growth

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41:50

432: Your Relationship with Money - Impulse, Optics,...

Brand You Personal Branding ·

2024/08/20

In this episode, we have a conversation with Neal Phalora to explore the connection between money and spirituality. Neal is a seasoned coach who blends business acumen with spirituality. In this discussion, he shares strategies for understanding the emotional energies tied to wealth. From addressing past wounds to mastering emotional reframing, Neal offers a roadmap for achieving genuine fulfillment and entrepreneurial success that transcends mere tactics. Don't miss this episode if you're eager to

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44:56

431: How to Step into Your Voice and Own Your...

Brand You Personal Branding ·

2024/08/13

Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business practices. Join us as we dig into the emotional intricacies of entrepreneurship and the strong connection

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33:59

430: You Are the Brand LIVE - The Messenger is Just...

Brand You Personal Branding ·

2024/08/06

Tune into my impromptu session from You Are the Brand LIVE, held earlier this year in Palm Beach Gardens, FL. I normally do not speak at my own events, but one of our presenters got sick so I ended up doing a 'fireside' chat of sorts and shared a bit of a mix of things including: Observations of the expert industry after being in it for ten years How podcasting and media as a whole is changing Why personal branding is going to be more impactful than ever – and why trust is the real currency, not

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33:23

429: The Most Important Question I Ask on My Coaching...

Brand You Personal Branding ·

2024/07/30

In this episode, Robby Fowler and I discuss the impact of support systems and genuine feedback on personal and professional growth. We reveal how a seemingly simple question, "Where do you get your support and encouragement from?" has transformed our coaching approach. We also go into our "burning ears hot seat" exercise from our mastermind groups, where members receive unfiltered encouragement and support. This conversation emphasizes the emotional significance of long-term relationships, the power

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37:17

428: How to Handle Disappointments, Setbacks, and...

Brand You Personal Branding ·

2024/07/23

In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a

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32:12

427: What I've Learned From Running My Membership...

Brand You Personal Branding ·

2024/07/16

In this episode, we’re talking about what we've learned from running a membership community driven by my book release to the member-driven community it is today. We discuss strategic name changes, the logistics of launches, and how community-based learning has transformed our approach. We also highlight the critical role of consistent involvement, authenticity, and intentional leadership in nurturing a dedicated community. Join us for an in-depth look at what makes a membership community successful

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43:34

426: How a Corporate Chief Growth Officer Would Grow...

Brand You Personal Branding ·

2024/07/09

Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively. In this episode, you will hear: Sean’s morning routines that set the tone for a

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487 results

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