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PODCAST

From Overlooked to Fully Booked ®

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on

business marketing

All Episodes

37:44

S2 EP5: From Views to Leads: LinkedIn Video Strategy...

From Overlooked to Fully Booked ® ·

2025/01/24

On today's episode I am in conversation with videographer and founder of CreativeAF Adam Faulkner who shares his journey of building a personal brand and business creating turbo-charged campaigns for brands whilst staying at home during the COVID-19 pandemic lockdowns and how he has harnessed the power of LinkedIn to drive his success. We focus on how he uses authenticity in personal branding, the power of video in building trust, storytelling, the creative process behind content creation,his

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12:55

S2 EP4: What Planuary is & why you need it for your...

From Overlooked to Fully Booked ® ·

2025/01/17

In today's episode I share my concept of Planuary and go into great detail about some of the things that I have been doing so far this month to make sure that success is inevitable in 2025.During this episode I mention Thrivecart which powers our sales and you can check it out HERE.Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to

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40:51

S2 EP3: Marketing To Hearts with Fab Giovanetti

From Overlooked to Fully Booked ® ·

2025/01/10

FabGiovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees.She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt.Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to

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17:01

S2 E2: Ask yourself these 3 questions to get fully...

From Overlooked to Fully Booked ® ·

2025/01/03

Have you asked yourself these three key questions yet? If not, there's still time. Today's episode is all about strategy and I'm helping you understand the questions to need to ask so that you can get clarity before diving into 2025. Doing this will give you the best chance of becoming fully booked this year. Let me know how you get on!Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to

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41:55

S2 E1: Behind the growth of Atomicon, The UK's...

From Overlooked to Fully Booked ® ·

2024/12/27

In today's episode I welcome back Andrew and Pete to discuss how they've grown their marketing conference ATOMICON from an initial goal of 80 attendees to a fully booked conference in 2025, made up of 1500 tickets sold. During this episode you're going to want to keep a notebook handy as they drop some absolutely golden advice, including multiple actionable tips that you can start using today to sell more in your business. There are some incredible reminders in here too, for those of you more

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30:22

Episode 12 - The Real Sales Secrets with Charlie Day

From Overlooked to Fully Booked ® ·

2024/10/25

On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales. Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging

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29:43

Episode 11 - It's the way you tell 'em

From Overlooked to Fully Booked ® ·

2024/10/18

In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places. I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns. You can

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39:42

Episode 10 - Better Ways To Hype Yourself with Lucy...

From Overlooked to Fully Booked ® ·

2024/10/11

In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship. We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact

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20:15

Episode 9: How to stop hating marketing!

From Overlooked to Fully Booked ® ·

2024/10/04

On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance.During the episode I shared a case study of one of my clients Julie Cluley

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46:51

Episode 8: F*ck Being Humble with Stef Sword-Williams

From Overlooked to Fully Booked ® ·

2024/09/27

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in

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22:02

Episode 7: Goal-Getters: Supercharge Your Business...

From Overlooked to Fully Booked ® ·

2024/09/20

In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth. I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting. As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals. Grab your free

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38:24

Episode 6: Creating an Engaged Community with Lucy...

From Overlooked to Fully Booked ® ·

2024/09/13

On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space. Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company. Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound

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27:02

Episode 5: The Power of Innovation in Business

From Overlooked to Fully Booked ® ·

2024/09/06

In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself

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44:51

Episode 4: Using your personal brand to get fully...

From Overlooked to Fully Booked ® ·

2024/08/30

In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career.We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what a

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29:46

Episode 3: How to Make Your Business More Relevant...

From Overlooked to Fully Booked ® ·

2024/08/23

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening. As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more. I also highlight the

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29:31

Episode 2 - The New Rules of Online Marketing with...

From Overlooked to Fully Booked ® ·

2024/08/16

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention.During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson, Online Business Strategist and Passive Income Queen behind That Strategy Co.We discuss the importance of niching down, understanding your ideal client, leveraging passive

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24:57

Episode 1: Creating an unignorable brand

From Overlooked to Fully Booked ® ·

2024/08/09

Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here.During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®. I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today.Every

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04:25

From Overlooked to Fully Booked ® Podcast Trailer

From Overlooked to Fully Booked ® ·

2024/08/03

Get Ready on Friday 9th August to tune into this brand new podcast From Overlooked to Fully Booked ® Podcast with Niki Hutchison!

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