x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

16:57

AI search is on the rise - don't ignore it - Charlie...

SEO in 2026 ·

2025/10/08

In this episode Charlie Marchant says that AI search is on the rise.Talking points include:What specifically is on the rise in terms of search engine popularity?Is AI search popular among specific verticals or consumer groups?How do we know if our target market is using AI search?How do we optimise for AI search?How do we measure the success of AI search?What does this mean for the user funnel?What does AI search mean for the future of SEO?

en

17:10

Logfile analysis is an SEO and GEO goldmine that is...

SEO in 2026 ·

2025/10/01

Pieter Serraris discusses with David Bain how logfile analysis is an SEO and GEO goldmine that is too often left untouched.Talking points include: - Logfile usecases- Crawl budget- AI bots- Visibility in ChatGPT- Clarifying the dark funnel- Topics popular for ChatGPT- What does this mean for strategy- Beyond SEO

en

18:13

Make analytics ready for your SEO to be able to track...

SEO in 2026 ·

2025/09/24

Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.Talking points include:How do you make analytics ready for your SEO?Why does this let you track data more effectively?What software do you use?What data should be used in GA4?Metrics and dimensionsHow do you use this data elsewhere?What impact does this have?

en

19:46

There's never been a better time to bridge any gaps...

SEO in 2026 ·

2025/09/17

Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.Talking points include:What are some typical gaps between SEO and brand marketing in a strategy?How do you prioritise what needs to be done?Who should be responsible for this?How does an SEO work more closely with brand?How can these essential instruments, as you call them, work together in perfect harmony?How do you measure the impact of this?

en

19:06

Start building your brand authority and direct...

SEO in 2026 ·

2025/09/10

John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.Talking points include:Why is brand authority so important?Why are direct audience relationships so important?Why does brand recognition get you cited in AI answers?Why does this keep you top-of-mind when traffic from search declines?Why does this drive sustainable revenue growth?How do you measure the impact of this?

en

16:37

Use Conversational SEO and Query Data Clustering via...

SEO in 2026 ·

2025/09/03

Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning.Talking points include:What is Conversational SEO & Query Data Clustering?Why is machine learning key? What do we want to achieve from this?What software do you use?What type of businesses should be doing this?How is this changing due to AI?

en

15:07

Combining SEO and CRO and growing collaboration...

SEO in 2026 ·

2025/08/27

Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.Talking points include:What do you mean by combining SEO and CRO?What can SEO do for CRO and what can CRO do for SEO?What does this mean in practice?How do you measure the impact of doing this?How do you sell the value of this to stakeholders?

en

16:18

Create content that AI can't create - with Tom Rawle

SEO in 2026 ·

2025/08/20

Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated.Talking points include:What kind of content can humans create that AI can’t?How do you create unique content?How do you create authentic content?What do you mean by creating off-page SEO that can’t be replicated?Will this strategy continue to work in the next couple of years?

en

17:17

Learn to write better content instead of relying on...

SEO in 2026 ·

2025/08/13

Will Slater shares that it's essential to learn to write better content instead of relying on AI.Talking points include:Why shouldn’t AI be relied upon to write content?What content needs to be written by humans?What does good human-written content look like structurally and why is that different to AI?How do you compete with the volume that AI can produce?Will AI content not continue to get better?What role is good for AI?What does a good human / AI content workflow look like?What AI tools do you

en

17:29

All Generative AI tools rely on traditional search...

SEO in 2026 ·

2025/08/06

James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search.Discussion points include:Why do AI tools rely on Bing?What do we been to rank on Bing? What specifically do we need to do differently to rank in AI results?What information does Copilot, Chatgpt, and Perplexity take from Bing?How is this different from Google?Is this situation likely to remain the same for a while?What else are AI engines

en

18:01

In 2025, your best SEO edge is joining communities -...

SEO in 2026 ·

2025/07/30

In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI.Discussion points include:Why are communities so important?How do you know the right communities you should be interacting on?What’s a good way to interact and what’s a bad way to interact?Should you be trying to drive traffic back from communities?How do you measure the

en

25:18

Think like a Marketer and expand your SEO strategy...

SEO in 2026 ·

2025/07/23

In this episode Simone de Palma shares 3 key tips...1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks.2) Act like an Analyst and explore opportunities with the Google Merchant Centre.3) Use your technical skills to double down on structured data implementation

en

19:23

It's hard to imagine a future in which building a...

SEO in 2026 ·

2025/07/16

Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity.Talking points include:Why is building a brand so important for SEO in 2025?Why is this likely to be just as important in the future?In relation to SEO, what do you have to do to build a successful online brand?What are the specific SEO activities that contribute to brand success?How do you measure the impact of brand on SEO?How do you measure the ROI of these activities?How do you incorporate

en

18:47

The Yin and Yang of SEO: being human in an AI-driven...

SEO in 2026 ·

2025/07/09

Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world.Talking points include:How do you stay human in an AI-driven world?What do you mean by an AI-driven world?You recommend using AI to quickly scale - what does that look like?How do you use AI to enhance processes?How do you use AI to produce better insights?How do you use AI to remain competitive?How do you continue to show your human side, authenticity and expertise - and what good does this

en

25:05

AI is an influencer, PR is vital, and CRO is going to...

SEO in 2026 ·

2025/07/02

Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort.Discussion points include:Is SEO more important than it used to be?What do you mean when you say that AI is an influencer?When you say that PR is vital, how does PR fit into the SEO world and what aspects of PR are key for SEO?What does conversion rate optimization have to do with SEO?How do you measure the impact of

en

14:28

Expertise combined with opinions of people is what...

SEO in 2026 ·

2025/06/25

Gagan Ghotra shares that expertise combined with opinions of people is what matter.Discussion points include:How do you demonstrate expertise in content?Why are opinions of people important?How do you incorporate opinions in content?How do you measure the success of this strategy in search engines?How should this be incorporated into a content strategy?How do you measure the success of this strategy?How is AI impacting this strategy?

en

17:37

Focus on Relevancy, with Less Outreach, Fewer Links,...

SEO in 2026 ·

2025/06/18

Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content.Discussion points include:Why is less more?What do you mean by focusing on relevancy?Why less outreach?Why fewer links?Why less content?What does this mean for strategy?How do you track success?How do you persuade senior managers that less is more?

en

16:49

There are proven ways to smartly rank better in the...

SEO in 2026 ·

2025/06/11

Jon Mest shares that there are proven ways to smartly rank better in the AI models.Talking points include:What does ranking better in AI models actually mean in practice?What measurable impact does this have?How do you measure leads from AI models?Is ChatGPT the best source of leads?How do you SEO for AI models?How is the space continuing to evolve?Read the full transcript of Jon's interview at: https://majestic.com/seo-in-2025/additional-insights/jon-mest

en

17:02

Learn anything through identifying your transferable...

SEO in 2026 ·

2025/06/10

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills.Talking points include:Why should you just keep on learning, no matter what you’re learning?How do you know what you are learning will be useful in the future?How do you know what to focus on?What skills tend to be transferable?How do you identify transferable skills?How do you stay motivated to keep on learning?How does mindset come into this?How do we continually adapt our approach to learning over

en

16:30

Small changes can make a big impact - with Adelina...

SEO in 2026 ·

2025/06/09

Adelina Bordea shares that small changes can make a big impact.Talking points include:What are the small changes you are talking about?How do you know which small changes will have the biggest impact?How do you know what changes to make?How do you measure the impact these changes have?How do you work with other internal teams to get these changes done?What if it's likely to take a long time to get some basic changes done?You say it is important to have a roadmap - what do you mean by this and what

en

285 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...