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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:51:35

Top Reasons a Small Business Should Systemize Their...

Marketing Guides for Small Businesses ·

2025/02/13

Marketing can often feel overwhelming for small business owners. The inconsistency, time-consuming manual tasks, and lack of clear results can make it difficult to grow efficiently. In this episode, we’re diving deep into why systemizing your marketing is one of the smartest moves your business can make. By putting structured processes in place, you can ensure consistency, scalability, and measurable results—all while saving time and maximizing your return on investment. We’ll explore why

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00:54:57

Building Your Brand: Creating Connections, Driving...

Marketing Guides for Small Businesses ·

2025/02/13

Building Your Brand: Creating Connections, Driving Loyalty What does it take to build a brand that resonates, inspires trust, and creates lasting connections? In this episode, we dive deep into the art and science of branding with a focus on defining your “Why,” understanding your audience, crafting compelling stories, and maintaining consistency. Whether you’re a seasoned business owner or just starting out, this episode will equip you with actionable insights to elevate your brand and

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00:50:21

How to Use AI for Customer and Sales Support

Marketing Guides for Small Businesses ·

2025/01/03

Episode 216: How to Use AI for Customer and Sales SupportAI is revolutionizing the way businesses operate, and customer and sales support are no exception. In this episode of the Marketing Guides for Small Businesses Podcast, we explore how small businesses can harness AI to enhance their customer interactions, improve response times, and streamline sales processes. Whether you’re considering AI for FAQs, appointment booking, or automating review requests, this episode will guide you

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00:53:40

Small Business Survival Guide: Marketing Strategies...

Marketing Guides for Small Businesses ·

2024/12/27

Episode 215: Small Business Survival Guide: Marketing Strategies for a Tough EconomyWhen the economy tightens, small business owners often feel the pressure to scale back on marketing. But did you know that tough economic times offer some of the greatest opportunities to outshine your competitors? In this episode of the Marketing Guides for Small Businesses Podcast, we dive into how you can not only survive but thrive during a challenging economy. Learn why doubling down on strategic

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00:54:27

Below the Bottom of the Funnel – The 3 R’s: Repeat,...

Marketing Guides for Small Businesses ·

2024/12/20

Below the Bottom of the Funnel – The 3 R’s: Repeat, Refer, and ReviewDiscover the untapped potential of post-purchase marketing in this insightful episode of the Marketing Guides for Small Business Podcast. Host Ken Tucker and his fellow marketing experts dive into the critical strategies of the “Three R’s”—Repeat, Refer, and Review—that go beyond traditional marketing funnels to ensure customer loyalty, referrals, and glowing reviews. Whether you’re aiming to build stronger relationships

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00:51:35

Building Connections That Count: A Guide to Effective...

Marketing Guides for Small Businesses ·

2024/12/14

Building Connections That Count: A Guide to Effective Business NetworkingIn Episode 213 of the Marketing Guides for Small Businesses Podcast, we dive into one of the most valuable tools for small and medium-sized businesses—networking. Business networking is far more than handing out business cards; it’s about cultivating meaningful relationships that can transform your business. Whether you’re an introvert easing into networking or a seasoned pro looking to refine your approach, this

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00:56:47

Local SEO for Contractors: A Guide to Winning Online

Marketing Guides for Small Businesses ·

2024/12/07

Episode 212 - Local SEO for Contractors: A Guide to Winning OnlineWelcome to Episode 212 of the Marketing Guides for Small Business Podcast! In this episode, our panel of experts dives into the essential strategies contractors need to dominate their local markets using Local SEO. Did you know that 14% of contractors analyzed don’t even have a website? If you’re relying solely on word of mouth or outdated methods to attract new customers, this episode is your wake-up call. From mastering

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00:50:20

Content Creation Made Easy: Start Today with Simple...

Marketing Guides for Small Businesses ·

2024/11/16

Content Creation Made Easy: Start Today with Simple Strategies To Create Content That Powers Your MarketingEver feel like content creation is overwhelming or takes too much time? Tune in to this episode of the Marketing Guides for Small Business Podcast to discover how easy it can be to generate high-impact content that connects with your audience—using strategies you can start implementing today! In this episode, host Ian Cantle leads our Marketing Guides—Ken, Jeff, and Paul—through

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00:56:29

Get More Bang for Your Marketing Buck - Conversion...

Marketing Guides for Small Businesses ·

2024/11/02

How To Get More Bang for Your Marketing Buck - Conversion Rate OptimizationIn this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars. Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales. Tune in to learn how to maximize

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00:56:16

Mastering Facebook and YouTube Ads with Special Guest...

Marketing Guides for Small Businesses ·

2024/10/26

Dive into the world of digital advertising with our special guest, Allie Bloyd, a renowned Facebook ads expert and founder of Allie Bloyd Media. In this compelling episode of the Marketing Guides for Small Businesses podcast, Allie shares her proven strategies for boosting sales, profits, and efficiency for local and service-based businesses through Facebook and YouTube ads. Discover the secrets behind her success and learn how to transform your marketing efforts with her AB3 advertising

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00:53:47

Sales Funnels to close out the year strong.

Marketing Guides for Small Businesses ·

2024/10/26

In this episode, we dive into the world of sales funnels and how small businesses can use them to close out the year strong. Our expert small business marketing guides share tips and strategies for creating effective sales funnels that drive conversions and boost revenue. Tune in to learn how to optimize your sales process and maximize your end-of-year sales efforts. Check out our Marketing Guides

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00:56:23

Social Media Trends for the Remainder of 2024

Marketing Guides for Small Businesses ·

2024/10/26

Social media is constantly evolving, and it's important for small businesses to stay ahead of the trends to effectively reach their target audience. In this episode of the Marketing Guides For Small Business Podcast, we will discuss the latest social media trends for the remainder of 2024. From emerging platforms to new features and strategies, we will cover everything you need to know to make the most of your social media marketing efforts. Tune in to stay ahead of the curve and take

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00:54:11

Text Message Marketing For Small Businesses

Marketing Guides for Small Businesses ·

2024/10/26

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of text message marketing for small businesses. Discover how you can leverage the power of SMS to effectively reach and engage with your customers, drive sales, and build lasting relationships. Learn about the benefits of text message marketing, best practices, and top tools and platforms to help you get started. Tune in to learn how you can tap into this valuable marketing channel to grow your small

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00:54:48

Is your business a commodity Marketing Strategies to...

Marketing Guides for Small Businesses ·

2024/09/19

Episode 204 - Is your business a commodity Marketing Strategies to avoid being commoditizedIn this episode of the Marketing Guides for Small Businesses Podcast, we tackle the pressing issue of commoditization that many service-based businesses face. Hosts Ian Cantle, Ken Tucker, and Paul Barthel delve into why businesses struggle with becoming commoditized and how they can stand out in a crowded, competitive market. The episode offers actionable steps and strategies for differentiation,

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00:51:36

What Gives Us Joy In Marketing

Marketing Guides for Small Businesses ·

2024/09/12

What Gives Us Joy In Marketing Overview In this insightful episode of the Marketing Guides for Small Businesses podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Stec take a deep dive into what brings them joy and satisfaction in their marketing careers. They discuss what fuels their passion for marketing, from the thrill of problem-solving to the satisfaction of seeing their clients succeed. The hosts also share their insights on the various tools and tactics they favor, as well

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00:55:04

Budgeting For Marketing

Marketing Guides for Small Businesses ·

2024/09/05

Budgeting For MarketingIn this episode of the Marketing Guides for Small Businesses podcast, hosts Jeff Stec, Ian Cantle, Ken Tucker, and Paul Barthel tackle one of the most challenging and essential topics for small business owners: budgeting for marketing. This episode is packed with valuable insights, practical advice, and real-world examples to help you effectively allocate your marketing budget and drive your business's growth. Overview: Join the marketing experts as they delve into

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00:51:13

Special Guest - Unlocking Local SEO Success with...

Marketing Guides for Small Businesses ·

2024/08/30

Special Guest - Unlocking Local SEO Success with Manick Bhan of Search AtlasIn this episode of the Marketing Guides for Small Businesses podcast, our hosts Ken Tucker, Paul Worthel, and Ian Cantle are joined by Manick Bhan, the founder and CTO of Search Atlas, for an in-depth discussion about local SEO. Manick shares his extensive knowledge and unique insights into optimizing local businesses' online presence. From foundational SEO strategies to advanced automation techniques, Manick

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01:01:11

200th Episode Celebration - Common Misconceptions...

Marketing Guides for Small Businesses ·

2024/08/23

In this special 200th episode of the 'Marketing Guides for Small Businesses' podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Steck come together to dispel common marketing misconceptions.Celebrating their milestone, they dive deep into various misleading beliefs surrounding digital marketing strategies, AI, customer reviews, and more. Through engaging discussions and expert insights, they provide actionable tips to help small businesses navigate the complex marketing landscape

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00:54:07

Email Marketing Secrets For Small Businesses

Marketing Guides for Small Businesses ·

2024/07/15

Email Marketing Success Secrets For Small BusinessesIn this essential episode of the Marketing Guides for Small Business Podcast, our seasoned hosts reveal the top email marketing success secrets that every small business owner needs to know. Email marketing remains one of the most effective ways to reach and engage your audience, but only if done right. And for many business owners they hesitate to do email marketing because of their own predispositions against it. But it's folly to

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00:55:18

Advertising Driven Omni-Channel

Marketing Guides for Small Businesses ·

2024/07/08

Advertising Driven Omni-ChannelIn this dynamic episode of the Marketing Guides for Small Business Podcast, our expert hosts dive into the world of Advertising Driven Omni-Channel Marketing. As the digital landscape evolves, it's crucial for small businesses to integrate their advertising efforts across multiple channels to create a seamless and cohesive customer experience. Join us as we explore the strategies and benefits of an omni-channel approach, powered by effective

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