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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:36:02

Pulse Check: Advancement Amplified: The IA MarCom...

Higher Ed Pulse ·

2025/09/04

Welcome to Part 4 of this Pulse Check series — "From Lessons to Action". Dan Giroux hits pause to distill key takeaways from the first three episodes and translate them into tangible actions for higher ed MarCom and advancement professionals. Whether you’re just tuning in or have been along for the ride, this episode offers a practical roadmap to help your team move from reactive order-takers to strategic partners in institutional advancement. Focused on real-world applications and actionable

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00:25:29

The Hidden Career Path for MarComm Leaders

Higher Ed Pulse ·

2025/09/01

Learn about the 2025 AMA Symposium for the Marketing of Higher Education- - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 —The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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00:47:31

Pulse Check: Advancement Amplified: The IA MarCom...

Higher Ed Pulse ·

2025/08/28

The Advancement Strategic Communicators Network is a growing national hub for higher education philanthropic communicators. Learn more on the ASC website (https://asc.ucdavis.edu/) or join the ASC Linkedin Group (https://www.linkedin.com/groups/12740101/) to get connected.Guest Name: Gabrielle Giddings, Associate Vice Chancellor, Campaigns, University of DenverGuest Social: https://www.linkedin.com/in/gabriellegiddings/Guest Bio: Gabrielle Giddings is the associate vice chancellor of campaigns at

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00:30:30

The Omnichannel Student: How Search Really Works in 2025

Higher Ed Pulse ·

2025/08/25

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Faton Sopa, Co-Founder and CEO of Manaferra, to unpack the most in-depth research yet on how students are searching for colleges in 2025. From the rise of platform switching to the impact of AI and peer-driven validation, Faton shares actionable insights into how student behavior is evolving—and how enrollment marketers must adapt their strategies to keep pace. If you’re still focused solely on winning the first click on Google,

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00:46:46

Pulse Check: Advancement Amplified: The IA MarCom...

Higher Ed Pulse ·

2025/08/21

In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's climate of fiscal uncertainty, evolving talent needs, and constant change. This episode dives deep into how higher ed leaders can rethink team structures, integrate AI responsibly, and develop talent that drives long-term value. Whether you're leading an advancement team or building one, this is a

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00:27:45

Adopt or Be Forgotten: The Peer Pressure Problem

Higher Ed Pulse ·

2025/08/18

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—not clarity—drives AI strategy. This conversation dives deep into the dangers of AI copycat culture, the hype cycle gripping higher ed, and the critical importance of grounding decisions in institutional values. Tune in to learn why now is the time for thoughtful, strategic adoption—not reactive

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00:48:51

Pulse Check: Advancement Amplified: The IA MarCom...

Higher Ed Pulse ·

2025/08/14

Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from reactive, order-taking roles and step into their rightful place as strategic partners. With decades of experience leading marketing and communications at top universities and now as EVP and COO at CASE, Terry offers a 360-degree view on the myths, opportunities, and mindset shifts needed to maximize impact. From debunking the “press release as pizza

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00:25:32

Invest in AI Upskilling or Lose Staff

Higher Ed Pulse ·

2025/08/11

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carrie Pitts-Densmore, VP of Enrollment and Marketing at Johnston Community College, to unpack the quiet chaos unfolding in higher ed teams. This timely discussion explores why proactive employees are losing patience, how AI inequity is disproportionately affecting women, and what institutional leaders must do now to retain top talent. If you’re not thinking of AI strategy as a retention strategy, you’re already behind.Related

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00:42:52

Pulse Check: Ctrl + Create: AI for Creatives — Part 5

Higher Ed Pulse ·

2025/08/07

In the final part of this Pulse Check series, Dave sits down with Anne Murphy, founder of SheLeadsAI and Empowered Fundraising Consulting, to explore the intersection of gender, leadership, and AI. Anne shares how a personal health crisis and a chance encounter with ChatGPT reshaped her professional life and ignited a movement to ensure women — particularly Gen X women — play a central role in the AI revolution. Tune in for a conversation packed with truth bombs, real-world insights, and inspiring

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00:28:12

Inside the 2025 AI Search Trends Report

Higher Ed Pulse ·

2025/08/04

Mallory Willsea sits down with Mike Bell, Chief Marketing Officer at Everspring, to explore the disruptive impact of AI search tools on college discovery and decision-making. Drawing from Everspring's just-released 2025 AI Search Trends report, they unpack how platforms like ChatGPT and Perplexity are reshaping the higher education marketing funnel. With over 450,000 student interactions analyzed, the data reveals a major shift in student behavior—and a warning for marketers who aren’t ready. If

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00:42:29

Pulse Check: Ctrl + Create: AI for Creatives — Part 4

Higher Ed Pulse ·

2025/07/31

In Part 3 of this Pulse Check series, Dave Hunt sits down with Maya Georgieva, Founding Senior Director of the Innovation Center and the XR, AI, and Quantum Labs at Parsons School of Design at The New School. Maya unpacks what it means to be a “narrative futurist” and explores how creative professionals can meaningfully engage with frontier technologies like spatial computing, generative AI, and quantum systems. The conversation dives deep into authorship, ethics, immersive storytelling, and how to

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00:24:21

Tech, Talent, and the Future of Work

Higher Ed Pulse ·

2025/07/28

In this episode of Higher Ed Pulse, host Mallory Willsea is joined by David Weil, Senior Vice President and CIO at Ithaca College, for a conversation about one of the most urgent issues in higher education today: the disappearance of entry-level jobs due to AI automation. They explore how institutions can evolve curricula, redefine readiness, and support students in launching careers in a workforce being rapidly reshaped by artificial intelligence. This episode offers timely insights into AI

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00:40:59

Pulse Check: Ctrl + Create: AI for Creatives — Part 3

Higher Ed Pulse ·

2025/07/24

In Part 3 of this Pulse Check series, Dave Hunt sits down with Lori Mazor—architect turned author, innovator, and CEO of Synthetivity—to explore how artificial intelligence is reshaping creativity. Lori, author of TEMPERATURE, Creativity, and the Age of AI, breaks down how thinking differently about creativity, control, and collaboration with AI can lead to more human-centered, purpose-driven innovation. Whether you're a skeptic or an AI evangelist, this conversation will challenge your assumptions

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00:31:49

Innovation Starts With Understanding

Higher Ed Pulse ·

2025/07/21

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Devin Purgason, AVP of Student Experience Marketing and Outreach at Forsyth Technical Community College, to dive into the behind-the-scenes of deploying AI on campus. From building better knowledge bases to turning karaoke into community-building, Devin shares key lessons from the 2024 Engage Summit, his takeaways as an AMA Symposium planning committee member, and his vision for a more human-centered, tech-enabled future in

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00:31:09

Pulse Check: Ctrl + Create: AI for Creatives — Part 2

Higher Ed Pulse ·

2025/07/17

In Part 2 of this Pulse Check series, Dave Hunt sits down with Nick Gyani, Head of Higher Ed Sales at Canva, to explore how Canva is empowering campus marketers and creative teams through AI-driven tools and collaborative design workflows. Nick shares how Canva is not just simplifying visual communication but transforming the way higher ed institutions work—giving time back to creative pros and empowering non-designers to stay on brand. This is a must-listen for anyone curious about AI in higher

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00:05:12

Live at the CASE Summit: Why Stories Still Matter:...

Higher Ed Pulse ·

2025/07/16

Recorded live at the CASE Summit, host Carrie Phillips welcomes Becca Altimer to unpack powerful insights from the conference. Together, they explore the importance of collaboration across campus units, the emotional core of advancement work, and how institutions can cultivate courage and connection in uncertain times. Whether you're in enrollment, admissions, or advancement, this episode offers actionable takeaways and fresh perspectives to inspire your strategy.- - - -Connect With Our

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00:26:45

What Higher Ed Can Learn from AI Startups — Part 2

Higher Ed Pulse ·

2025/07/14

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Kyle James (again!) to tackle the deep divide between how startups and higher ed institutions adopt and implement AI. This conversation dives into why experimentation, failure, and iteration are the lifeblood of startup growth—and how higher ed can start borrowing from that playbook. From low-code/no-code AI tools to agile workflows and international student personalization, this episode is packed with actionable insights that

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00:40:24

Pulse Check: Ctrl + Create: AI for Creatives — Part 1

Higher Ed Pulse ·

2025/07/10

In the premiere episode of this new Pulse Check series, Ctrl + Create: AI for Creatives, host Dave Hunt sits down with Matt Owens, Co-founder and Chief Design and Innovation Officer at Athletics. With decades of experience in design, branding, and demystifying new tools, Matt shares how his team is using AI to push creative boundaries, streamline workflows, and preserve the magic of craft. This episode explores how creative studios—and higher ed marketers—can embrace AI with curiosity and

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00:16:01

Live at Engage Summit 2025: A Real Talk on Scaling AI...

Higher Ed Pulse ·

2025/07/09

Erin reconnects with Savanna Mcdede of Element451 to unpack one of the most buzzed-about sessions from the 2024 Engage Summit. Inspired by the powerful talk from Tom Andriola (UC Irvine) and Gary Moser (California Community Colleges), the conversation explores how higher ed institutions can move from AI pilots to true, strategic transformation. If you’ve ever asked, “But how do we actually do this AI thing?”, this is the episode you’ve been waiting for.- - - -Connect With Our Host:Mallory

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00:07:42

Live at Engage Summit 2025: How Higher Ed Leaders Can...

Higher Ed Pulse ·

2025/07/07

Recorded live at Engage 2025, host Carrie Phillips sits down with Katy Campbell of VisionPoint Marketing for a quick chat about how effective leadership intersects with AI innovation in higher ed. Together, they explore how human-centered leadership, strategic prioritization, and intentional tech adoption can help institutions confidently navigate the fast-evolving digital landscape. If you're leading a team through change, this episode is your roadmap.- - - -Connect With Our Host:Mallory

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