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PODCAST

GLF Podcast

Sasha Berson, Grow Law

The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

business marketing

All Episodes

34:28

Building a Law Firm That Works for You With Gary...

GLF Podcast ·

2025/04/02

Send us a text In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you! 📰 About Gary Mitchell: Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years

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42:37

7 Insider Tips to Buy or Sell a Law Firm Smarter with...

GLF Podcast ·

2025/03/26

Send us a text Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen. In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small a...

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31:13

Master Your Law Firm Accounting and Legal Bookkeeping...

GLF Podcast ·

2025/03/19

Send us a text Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats? In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping law firm owners regain their sanity when it comes to bookkeeping and financial reporting 📰 About Brandy Derrick: Brandy Derrick is the founder of

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54:52

Hiring Law Firm Employees to Triple Your Revenue with...

GLF Podcast ·

2025/03/12

Send us a text In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success. 📰 About Steve Riley: Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate

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41:44

Building a $600M Law Firm with Family – Robert...

GLF Podcast ·

2025/03/06

Send us a text Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group 👉 Sasha and Robert explore: — How Robert built a thriving law firm with his twin brother and the importance of family in business. — The unique challenges of managing multiple businesses and family dynamics. — How Robert stays happy and focused while growing his empire with his wife, kids, and extended family. — What he would do if he had to start over from scratch and why failure is part of

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31:02

Win 70% More Clients with Video Marketing for...

GLF Podcast ·

2025/02/26

Send us a text Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach. 👉 Sasha and Kerry explore: — Why most attorneys are naturally camera-shy and how to overcome it. — The biggest mistakes lawyers make when recording video and how to fix them. — How video marketing is becoming as essential as having a website. — Simple strategies for making your on-camera presence engaging and authentic. — Why attorneys often fear judgment from

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37:41

How to 2x Your Law Firm’s Growth in 30 Days with...

GLF Podcast ·

2025/02/19

Send us a text Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames 👉 Sasha and Kerri explore: — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines. — Why quick activation campaigns must work alongside a long-term branding and referral strategy. — How successful firms create momentum in marketing and operations to grow with less effort over time. — Why law...

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35:06

Scale Your Law Firm to $15M+ with Brian LaBovick

GLF Podcast ·

2025/02/12

Send us a text Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group 👉 Sasha and Brian explore: — The biggest hiring mistakes law firm owners make and how to build a high-performing team. — The key marketing investments that helped Brian scale his firm to $15M+ in revenue. — How operational systems and processes are essential for scaling beyond a solo or small firm. — What Brian would do differently if he had to start over today to grow faster and more profit...

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31:22

Build a $1M+ Legal Tech Startup in 18 Months -...

GLF Podcast ·

2025/02/05

Send us a text Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach 👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a year. — A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost...

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26:38

How Attorneys Can Gain More Clients and Credibility...

GLF Podcast ·

2025/01/29

Send us a textJoin Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently. — How to transform a book into a marketing engine that drives thought leadership, client ...

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48:28

18 Minutes to More Referrals: Ben Paul’s Proven...

GLF Podcast ·

2025/01/22

Send us a textJoin Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder👉 Sasha and Ben explore:— The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth.— Why starting business development early in your career is a game-changer.— Strategies to overcome fear of rejection and make networking an easy habit.— How being genuine and generous in your professional relationships can lead to a steady flow of

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49:41

Learn Legal Advertising Hacks from Harlan Schillinger...

GLF Podcast ·

2025/01/15

Send us a textJoin Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies. — The importance of integrity and client service in building a lasting reputation in legal...

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31:40

Instagram Strategy for Lawyers to Hit 250K Followers...

GLF Podcast ·

2025/01/08

Send us a textJoin Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence can accelerate results. — Why Instagram is a crucial platform for law firms looking to expand their reach. — How social media can indirectly generate leads,

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48:51

Title: How Ben Leader Boosted Conversions from 50 to...

GLF Podcast ·

2024/12/26

Send us a textJoin Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for better ROI. — The impact of data-driven decisions on lead generation and client intake. — Building a centralized system for inta...

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23:30

Get More Qualified Leads for Just $35/Lead – Ted...

GLF Podcast ·

2024/12/18

Send us a textJoin Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat👉 Sasha and Ted explore: — The impact of automation on content creation and distribution.— Ted's approach to using data-driven insights for marketing decisions.— The future of personalized customer experiences in digital marketing.— Why businesses need to adapt quickly to stay competitive in the AI-driven world.— The role of Juvo Chat in revolutionizing customer support and engagement.— How Juvo

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33:42

Insider Look at the Growth of a Multi-Million Dollar...

GLF Podcast ·

2024/12/04

Send us a textJoin Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight👉 Sasha and Russell explore:— The challenges of scaling a multi-million dollar law firm.— How to manage wearing multiple hats, like marketing, sales, HR, and leadership.— The importance of delegation in sustaining firm growth.— Russell’s experience working with a business coach and sales consultant.— Lessons learned from balancing client service and firm management.— Key strategies

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66:40

The Secrets Behind The Ward Law Group's $250M Success...

GLF Podcast ·

2024/11/27

Send us a textJoin Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group👉 Sasha and Greg explore:— The entrepreneurial journey from solopreneur to scaling a successful law firm— Niche marketing strategies targeting Spanish-speaking communities— Effective marketing and client acquisition techniques— The importance of core values in business growth— Scaling challenges and solutions in the legal services industry👉 Main takeaways from the episode:— Commit

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31:44

Growing from Self-Actualization to Rainmaking with...

GLF Podcast ·

2024/07/03

Send us a Text Message.Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt👉 Sasha and Stuart explore:— The importance of continuously developing legal and advocacy skills throughout one's career— The challenges of balancing both the professional obligations and business demands of running a small law firm— Finding fulfillment through upholding the principles and integrity of the legal profession— The misconception some have that personal

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46:42

Achieving Business Growth Through Proper Budgeting...

GLF Podcast ·

2024/06/26

Send us a Text Message.Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io👉 Sasha and Chris explore:— The importance of proper capital allocation for marketing, especially for originating new cases— How direct response marketing requires short-term spending while brand building is long-term— Best practices for intake systems and client experience to generate reviews— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability

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49:49

Craft a Revenue-Generating Legal Team with Elise...

GLF Podcast ·

2024/06/19

Send us a Text Message.Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge👉 Sasha and Elise explore:— Developing a book of business and lawyers' motivations to earn more based on the business they bring in— Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership— Understanding business development as a long-term investment rather than something producing instant results— The need for firms

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69 results

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