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PODCAST

Sales Process Made Simple with Ben Wright

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

24:19

Episode 124: Closing Deals Faster

Sales Process Made Simple with Ben Wright ·

2025/07/15

In this episode of Stronger Sales Teams, drawing from years of hands-on experience, Ben addresses the common challenge of sluggish deal pipelines and presents practical strategies to boost close rates and refine the overall sales process.He underscores the significance of a consistent, repeatable sales framework to eliminate bottlenecks and accelerate deal progression. A key message is the importance of being “chosen early and often,” as Ben urges teams to prioritise strong initial

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27:34

Episode 123: Simplicity Sails, Complexity Fails, with...

Sales Process Made Simple with Ben Wright ·

2025/07/08

In this episode of Stronger Sales Teams,Ben Wright welcomes special guest Lasada Pippen, blending the precision of engineering with the art of motivational speaking.Lasada shares his compelling journey from a background in computer engineering to inspiring audiences across the United States, underscoring the vital importance of purpose, resilience, and impactful communication in sales leadership.Together, they unpack the essence of purpose-driven leadership and its critical role in

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24:14

Episode 122: Simple Frameworks to Improve Your...

Sales Process Made Simple with Ben Wright ·

2025/07/01

In this episode of Stronger Sales Teams,Ben Wright sits down with renowned negotiation consultant and author Saad A. Saad to explore the complexities of B2B sales negotiation. Together, they unpack how sharpening negotiation skills can empower sales teams to consistently secure high-impact outcomes. Saad underscores the importance of thorough preparation and cautions against the tendency to be overly accommodating at the negotiation table. He stresses that effective negotiation starts from

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26:44

Episode 121: Where To Start Using AI Now in Your Teams

Sales Process Made Simple with Ben Wright ·

2025/06/24

In this episode of the Stronger Sales Teams, Ben Wright explores the profound impact artificial intelligence (AI) is having on sales teams across the globe. As professionals navigate the fast-paced adoption of AI tools, Ben highlights essential entry points for harnessing technology with purpose and precision. Acknowledging the anxiety and hesitation that often accompany such shifts, he underscores the pressing need for sales teams to develop AI fluency in order to stay ahead of the curve

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22:38

Episode 120: Real People Development For Real Sales...

Sales Process Made Simple with Ben Wright ·

2025/06/17

In this episode of Stronger Sales Teams,Ben Wrightis joined by Robyn Djelassi – a dynamic, strategically focused HR leader with a wealth of experience spanning multiple industries. Robyn shares her insights into the art of building high-performing sales teams, underscoring the value of diversity and complementary skill sets over the tendency to hire in one’s own likeness.The conversation offers practical, actionable advice for leaders looking to shape resilient and effective sales

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26:34

Episode 119: The Must Do Fundamentals to Build a...

Sales Process Made Simple with Ben Wright ·

2025/06/10

In this episode of Stronger Sales Teams, host Ben Wright chats with top sales consultant Don Lazarri about building high-performing B2B sales teams. Don shares his proven “sales vital signs” framework, offering practical tips on driving consistency, lead conversion, and team accountability. They unpack smart hiring, strategic resourcing, and the role of strong leadership in keeping sales momentum alive. Whether you're scaling a start-up or leading a mature team, this episode is packed with

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24:28

Episode 118: Increasing Email Open Rates, With Cole...

Sales Process Made Simple with Ben Wright ·

2025/06/03

In this episode of Stronger Sales Teams,Ben Wright is joined by Cole VanDee, co-founder of Inboxing Engine, for a compelling exploration into the ever-evolving landscape of email marketing.With a wealth of experience in building scalable email systems, Cole offers a nuanced perspective on the true value of email marketing in today’s business environment. Together, they examine whether email remains a powerful tool for driving ROI and adapting to AI-driven technologies — or if it’s becoming

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22:27

Episode 117: The 6 Things I'd Focus on as a Sales...

Sales Process Made Simple with Ben Wright ·

2025/05/27

In this episode of Stronger Sales Teams,Ben Wright explores the essential elements of building a high-performing sales team — from creating genuine customer value and setting strategic goals to enhancing team capabilities.Ben also addresses the growing need for sales managers to take a proactive approach in their annual planning, particularly as traditional planning cycles shift in today’s evolving landscape. Covering everything from goal-setting and systems implementation to the smart use

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18:28

Episode 116: If You Don't Train Your Team, Expect...

Sales Process Made Simple with Ben Wright ·

2025/05/20

In this episode of Stronger Sales Teams,Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal training as a strategic investment in revenue growth and long-term sales success.Key

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26:05

Episode 115: Why Systemising Key Account Management...

Sales Process Made Simple with Ben Wright ·

2025/05/13

In this episode of Stronger Sales Teams,Ben Wright delves into the critical discipline of key account management—a fundamental pillar for cultivating enduring client relationships and securing ongoing revenue.Shifting focus from simply acquiring new business, Ben underscores the value of strengthening existing client partnerships to drive repeat sales. He highlights the necessity of a systematic approach to key account management and urges sales leaders to prioritise customer lifetime

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22:27

Episode 114: 3 AI Tools You Need To Know About NOW

Sales Process Made Simple with Ben Wright ·

2025/05/06

In this episode of Stronger Sales Teams,Ben Wright explores the rapidly growing influence of artificial intelligence on sales coaching and training—an emerging essential for modern sales leaders and professionals.Through a clear, structured lens, he unpacks key concepts using high-impact search terms like “AI sales coaching,” “AI call agents,” and “B2B sales management,” highlighting the game-changing potential of tools like data scraping, email automation, and independent AI systems. This

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25:51

Episode 113: The Evolution of Deal Coaching with...

Sales Process Made Simple with Ben Wright ·

2025/04/29

In this episode of Stronger Sales Teams,Ben Wright is joined once again by Brian Dietmeyer, CEO of CloseStrong, for a forward-looking discussion on the evolution of B2B sales strategy.Building on his insights from Episode 89, where he unpacked key principles of negotiation, Brian returns to introduce the transformative concept of precision-guided selling. This conversation is essential listening for forward-thinking sales leaders eager to enhance team performance through the integration of

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22:17

Episode 112: A Shortcut to Rolling Out A Sales...

Sales Process Made Simple with Ben Wright ·

2025/04/22

In this episode of Stronger Sales Teams,Ben Wrightintroduces his exclusive framework, the “3 Ds”—Deliverables, Decision Makers, and Deadlines—as an essential tool for simplifying the sales process. The episode highlights the significance of clearly defining deliverables, identifying and engaging with decision-makers, and securing commitment to deadlines, all of which help streamline sales activities. By embracing the 3 Ds, sales teams can foster consistency and alignment, ultimately driving

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19:08

Episode 111: My Proven Framework For Stress Free...

Sales Process Made Simple with Ben Wright ·

2025/04/15

In this episode of Stronger Sales Teams,Ben takes a deep dive into the art of problem-solving in B2B sales management. Drawing from his experience in launching multiple sales programs across various organisations, he highlights the challenges of understanding and respecting customer boundaries. With years of industry knowledge, Ben shares a practical problem-solving framework that’s applicable to both straightforward and complex sales scenarios.Key Takeaways: Develop a comprehensive

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20:40

Episode 110: Where to Start Looking When Sales...

Sales Process Made Simple with Ben Wright ·

2025/04/08

In this episode of Stronger Sales Teams, Ben Wrightexplores the often-overlooked challenges that arise when sales teams face unforeseen hurdles, despite thorough preparation and strategic planning. Drawing a comparison to the early optimism of an AFL season, Ben examines why sales targets can sometimes fall short and the necessity for organisations to adapt in order to remain competitive. Throughout the discussion, he stresses the significance of proactive change management within sales

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24:13

Episode 109: How To Leverage Your Sales Materials to...

Sales Process Made Simple with Ben Wright ·

2025/04/01

In this episode of Stronger Sales Teams,Ben Wright explores the strategic development and application of sales literature in B2B sales management. Addressing the common challenge of content creation and drawing inspiration from the dynamic global sales landscape, Ben outlines key strategies to boost the impact and efficiency of sales teams. This discussion highlights the significance of crafting engaging, informative, and inspiring sales materials to build and sustain a high-performing B2B

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18:27

Episode 108: How To Shorten The Sales Cycle For...

Sales Process Made Simple with Ben Wright ·

2025/03/25

In this episode of Stronger Sales Teams,Ben Wright explores the essential skill of shortening B2B sales cycles. Ben outlines five proven strategies to accelerate sales processes: targeting the right customers, understanding client needs, engaging with decision-makers, clarifying decision timelines, and leveraging internal reviews to add value. By honing in on these key areas, sales teams can streamline their efforts, boost revenue, and enhance client relationships. This episode serves as an

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21:45

Episode 107: Nailing the Meet and Greet to Close...

Sales Process Made Simple with Ben Wright ·

2025/03/18

In episode of Stronger Sales Teams,Ben Wright explores the key elements involved in running successful B2B sales meetings. As a seasoned expert in sales process management, Ben takes listeners through the often-overlooked aspects of the sales journey, with a particular focus on the crucial meet-and-greet phase. He highlights the value of a structured sales approach, noting that systematising around three-quarters of sales activities can bring consistency and effectiveness to every customer

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24:39

Episode 106: How Every Leader Can Use Data...

Sales Process Made Simple with Ben Wright ·

2025/03/11

In this episode of Stronger Sales Teams,Ben Wright is joined by John Horan, a trailblazer in the renewable energy industry. Ben explores John’s journey in establishing and expanding Horan & Bird Solar, focusing on his distinctive approach to business management and growth through strategic decision-making and the integration of artificial intelligence. The discussion unveils John’s innovative strategies, particularly his use of AI to boost efficiency and optimise operations,

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25:39

Episode 105: The 10 Commandments of Great Sales -...

Sales Process Made Simple with Ben Wright ·

2025/03/04

In this episode of Stronger Sales Teams, Ben Wrightexplores the "Ten Commandments of Great Sales" from 1989 and assesses their relevance in the modern sales landscape of 2025. Drawing on his extensive experience, Ben offers valuable insights into how these core principles have withstood the test of time—or adapted to meet today’s challenges—providing crucial lessons for sales leaders looking to build high-performing teams. Thisepisode offers practical advice aimed at boosting sales

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