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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

19:38

Episode 98- What is Audio Content in Conversational...

Sound in Marketing ·

2021/11/30

What Is Audio Content for Conversational AI (Part One) with Ron Jaworski of Trinity Audio. We talked about the innovation of this new audio era, using cross modal strategy to retain information best, podcast advertising, other new outlets of advertising within an audio experience. We are looking for content with no extra time available. As Ron puts it, “Audio stands for new time in the day.” As referenced in the episode, here’s the example of his latest campaign showing how to create native

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20:39

Episode 97- What Is A Dynamic Ad (Part Two)

Sound in Marketing ·

2021/11/23

What Is A Dynamic Ad (Part Two) with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity within dynamic ads happening in real time. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. For more

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17:34

Episode 96- What Is A Dynamic Ad (Part One)

Sound in Marketing ·

2021/11/16

What Is A Dynamic Ad (Part One) with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance and threat). For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or

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20:53

Episode 95- What is Sensory Perception (Part Two)

Sound in Marketing ·

2021/11/09

What Is Sensory Perception (Part Two) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of,

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21:02

Episode 94- What is Sensory Perception (Part One)

Sound in Marketing ·

2021/11/02

What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part

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15:34

Episode 93- What Is Synthetic Voice (Part Two)

Sound in Marketing ·

2021/10/26

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of

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16:57

Episode 92- What Is Synthetic Voice (Part One)

Sound in Marketing ·

2021/10/19

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models. To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Twitter. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to

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25:05

Episode 91- What Is Sonic Branding (Part Two)

Sound in Marketing ·

2021/10/12

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs

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22:02

Episode 90- What Is Sonic Branding (Part One)

Sound in Marketing ·

2021/10/05

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that

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26:55

Episode 89- What Is Sensory Marketing (Part Two)

Sound in Marketing ·

2021/09/28

What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re

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24:02

Episode 88- What Is Sensory Marketing (Part One)

Sound in Marketing ·

2021/09/21

What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool

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17:20

Episode 87- What Is Voice Gaming (Part Two)

Sound in Marketing ·

2021/09/14

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of

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16:25

Episode 86- What Is Voice Gaming (Part One)

Sound in Marketing ·

2021/09/07

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends

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12:43

Episode 85- What Is Connected Voice Mobility (Part Two)

Sound in Marketing ·

2021/08/31

What Is Connected Voice Mobility (Part Two) with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi modality, and building trust within electric and self driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in

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13:48

Episode 84- What is Connected Voice Mobility (Part One)

Sound in Marketing ·

2021/08/24

What Is Connected Voice Mobility (Part One) with Adam Emfield of Cerence. We talked about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to

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11:52

Episode 83- What Is Branded Podcasting (Part Two)

Sound in Marketing ·

2021/08/17

What Is Branded Podcasting (Part Two) with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or

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12:35

Episode 82- What Is Branded Podcasting (Part One)

Sound in Marketing ·

2021/08/10

What Is Branded Podcasting (Part One) with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long term brand equity investment. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to

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15:13

Episode 81- What Is Measuring the Value of Sound...

Sound in Marketing ·

2021/08/03

What Is Measuring the Value of Sound (Part Two) with Damian Scragg of Veritonic. We talked about customized sound is a long game, brands shift to sound investments, and the importance of analyzing your market now rather than later. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand

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13:53

Episode 80- What Is Measuring the Value of Sound...

Sound in Marketing ·

2021/07/27

What Is Measuring the Value of Sound (Part One) with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape,

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16:24

Episode 79- What Is Voice Design (Part Two)

Sound in Marketing ·

2021/07/20

What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects and pronunciations, and how designing voice “takes a village”. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in

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142 results

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