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PODCAST

Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

business marketing

All Episodes

00:46:20

Uncovering Gold within Dealership Data with Todd...

Deconstructing Data ·

2025/01/11

In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd dives into how to clean, enrich, and leverage data to unlock its full

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00:38:17

Why Data Enrichment and Identity Resolution Drive...

Deconstructing Data ·

2025/01/10

In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success. Alexandra explored how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution techniques. Topics: 1. Why First-Party Data Alone Isn’t Enough for Marketing Success 2. From

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00:44:14

Maximizing Location-Based Advertising Success with...

Deconstructing Data ·

2025/01/09

In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers. Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale. Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum efficiency. From lessons learned in the industry to actionable advice for

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00:43:19

Data Driven Decisions with David Boice, CEO and...

Deconstructing Data ·

2024/12/30

This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity. Here's what we covered: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.

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00:45:11

AI, Data Quality, and Consumer Perspectives with...

Deconstructing Data ·

2024/11/25

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal. Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: AI and Data Integrity The Future of Data Quality Consumer Hopes and Fears for AI Whether you’re a

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00:43:56

Dial Smarter: Strategic Metrics & Analytics for...

Deconstructing Data ·

2024/11/11

In this episode of Deconstructing Data, we welcome Chris Sorensen, CEO of PhoneBurner. Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations. Join us as we discuss how organizations can optimize their outbound calling strategies using data and analytics. Topics: - Redefining Outbound

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00:49:18

Marketing Impact: Attribution, Web Traffic and...

Deconstructing Data ·

2024/11/04

In this episode, we'll welcome Daniel Cmejla. The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing

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00:41:18

Outsourcing as a Strategic Tool to Optimize and Scale...

Deconstructing Data ·

2024/10/29

Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations?1. Having clean, integrated data to effectively leverage AI and predictive analytics. 2. Understanding your true ICP through data analysis, rather than relying on assumptions. 3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sentiment analysis, and predictive capabilities across the entire customer lifecycle - from acquisition

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00:41:16

Brand Level Storytelling Founded in Data Insights...

Deconstructing Data ·

2024/10/21

There are 3 things that will help you revolutionize your data strategy and marketing approach. Wanna know what they are? Here you go... 1 - **𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐯𝐞𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections. 2 - **𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠** Harness the power of analytics to

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00:36:52

How to Make Data-Driven Marketing Decisions with...

Deconstructing Data ·

2024/10/07

This week we welcome Lindsey Carnett, CEO and President of Marketing Maven to the podcast. There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲? Here you go... 1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action. 2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Take control of your digital

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00:42:26

Keep a Grip on AI: Do You Really Need It? Exploring...

Deconstructing Data ·

2024/09/23

In this episode, we welcome Nash Bober, Head of Analytics, AI, & Data Advisory at BJSS, for an insightful discussion on the practical realities of AI and data culture.In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics such as the cost-benefit analysis of implementing AI, the need for a strong data and AI culture within

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00:44:03

How to Unify Your Data and Marketing Team to Maximize...

Deconstructing Data ·

2024/09/02

On this episode of Deconstructing Data, we welcome Chris Sell, Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth. Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified data layer. This unified approach enables effective AI implementation and data-driven decision-making

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00:40:47

Make Your Marketing Dollars Go Farther with Real Data...

Deconstructing Data ·

2024/08/26

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer.Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Power BI, Uber Flip, and account intelligence to drive marketing success. Topics: 1. Future Trends in Data

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00:41:46

Solving the Data Trust Crisis: Insights to Improve...

Deconstructing Data ·

2024/08/19

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube.Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data marketplaces, and the importance of establishing data contracts and Kafka observability in the context of

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00:43:27

Podcasting Growth Strategies: Expansion, AI and...

Deconstructing Data ·

2024/08/05

This week we welcome Jeremy Ryan Slate , CEO of Command Your Brand on Deconstructing Data.If you want more listeners, less production headaches, and new revenue streams, you won't want to miss this episode!! Jeremy covers strategies to fuel podcast growth on YouTube, the use of AI tools to streamline podcast production, and various monetization strategies for podcasts. The key points include: 1. Focusing on YouTube as a platform for podcasts is crucial for discoverability and growth, with

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00:45:02

Data Revolution: Leading with Analytics and Winning...

Deconstructing Data ·

2024/07/29

This week we're thrilled to welcome Collin Graves, CEO of North Labs, to Deconstructing Data!In this insightful discussion, we covered topics such as: - The importance of having quality, trusted data as a foundation before trying to implement AI/ML tools - Taking an incremental, value-driven approach to building a data program, starting with the biggest constraints/problems in the business - Uniting data across silos in an organization to get a more complete picture and make better decisions -

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00:46:08

Title: Make Your Marketing Dollars Go Farther with...

Deconstructing Data ·

2024/07/17

In this week's episode of Deconstructing Data, we welcome Bob Audet, Partner at Guidehouse, to discuss the rapidly evolving landscape of generative artificial intelligence in 2024.We covered the importance of education to stay ahead of the AI curve, how AI can drive major productivity and efficiency gains, implementation challenges like ethical considerations and fast pace of change, as well as management struggles around governance to ensure AI systems are safe and aligned with regulations

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00:42:40

Raw to Refined Data: Insights, Benefits, and Future...

Deconstructing Data ·

2024/07/01

On this episode of Deconstructing Data, we welcome Aaron Dix, Founder and CEO of BettrData.io.Aaron shares his extensive experience working with marketing data and the challenges of ingesting, cleaning, and validating data from disparate sources. He explains how his company, BettrData, builds software to help streamline these processes so companies can organize and make sense of data. We discussed the importance of data accuracy, especially when sources provide conflicting reports. Topics: -

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00:46:47

Data Integrations: Marketing, Models and CRM...

Deconstructing Data ·

2024/06/24

Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar, User Privacy Advocate and Mobile Marketing Growth Leader.Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We also discussed the importance of cross-functional collaboration and comprehensive documentation when

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00:43:17

Decoding Your Marketplace: Unveiling the DNA of Your...

Deconstructing Data ·

2024/06/17

We're thrilled to welcome Paul Boynton, Co-Founder of Company Search Incorporated, to Deconstructing Data. Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks. Topics: 1. Sourcing Data: Obtaining Information Categories 2. Enriching Data: Industry and Research 3. Trade Data Usage: Relevance

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167 results

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