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PODCAST

Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

business marketing

All Episodes

00:49:41

AI, Enterprise Transformation & the Future of...

Deconstructing Data ·

2025/02/17

On this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss:→ AI and Agency – What defines AI as an agent and why that matters.→ AI in Enterprise – How companies are using AI to transform processes.→ GenAI Roadmap – What businesses should prepare for

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00:41:39

AI, Growth Ops, and Rethinking Sales Strategies with...

Deconstructing Data ·

2025/02/10

In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies

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00:40:53

How Data is Keeping TV King | Deconstructing Data...

Deconstructing Data ·

2025/02/03

Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective.In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising. From media fragmentation to addressable TV strategies, we explore how data-driven insights are helping advertisers maximize

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00:43:41

Transforming Customer Engagement Through Personalization

Deconstructing Data ·

2025/01/27

Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely. Together, we explore how data-driven personalization is changing the way businesses connect with customers. Here’s what Tina will share: 1. Retail Revolution: Data-Driven Consumer Trend Analysis 2. Personalization Prowess: Tailoring Experiences Through Data 3.. Trust Through Transparency: Ethical Customer Data Practices Tina brings real-world insights from her work at Optimizely,

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00:44:57

Mastering Data and AI: Insights, Flow, and Execution...

Deconstructing Data ·

2025/01/21

Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing DataIn this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leverage AI and data to transform customer experiences while maintaining transparency and accountability. AI

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00:41:05

Leveraging Data for Effective Ad Campaigns with...

Deconstructing Data ·

2025/01/12

Ever wonder if your campaign targeting is hitting or missing? On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media. Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising: 1. Marketing Mix Modeling: Ad Strategy 2. Tracking Multi-Channel Ad Brand Impact 3. AI Tools: Capabilities and Limitations 4. Tech Stack Whether you work

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00:46:20

Uncovering Gold within Dealership Data with Todd...

Deconstructing Data ·

2025/01/11

In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd dives into how to clean, enrich, and leverage data to unlock its full

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00:38:17

Why Data Enrichment and Identity Resolution Drive...

Deconstructing Data ·

2025/01/10

In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success. Alexandra explored how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution techniques. Topics: 1. Why First-Party Data Alone Isn’t Enough for Marketing Success 2. From

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00:44:14

Maximizing Location-Based Advertising Success with...

Deconstructing Data ·

2025/01/09

In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers. Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale. Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum efficiency. From lessons learned in the industry to actionable advice for

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00:43:19

Data Driven Decisions with David Boice, CEO and...

Deconstructing Data ·

2024/12/30

This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity. Here's what we covered: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.

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00:45:11

AI, Data Quality, and Consumer Perspectives with...

Deconstructing Data ·

2024/11/25

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal. Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: AI and Data Integrity The Future of Data Quality Consumer Hopes and Fears for AI Whether you’re a

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00:43:56

Dial Smarter: Strategic Metrics & Analytics for...

Deconstructing Data ·

2024/11/11

In this episode of Deconstructing Data, we welcome Chris Sorensen, CEO of PhoneBurner. Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations. Join us as we discuss how organizations can optimize their outbound calling strategies using data and analytics. Topics: - Redefining Outbound

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00:49:18

Marketing Impact: Attribution, Web Traffic and...

Deconstructing Data ·

2024/11/04

In this episode, we'll welcome Daniel Cmejla. The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing

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00:41:18

Outsourcing as a Strategic Tool to Optimize and Scale...

Deconstructing Data ·

2024/10/29

Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations?1. Having clean, integrated data to effectively leverage AI and predictive analytics. 2. Understanding your true ICP through data analysis, rather than relying on assumptions. 3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sentiment analysis, and predictive capabilities across the entire customer lifecycle - from acquisition

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00:41:16

Brand Level Storytelling Founded in Data Insights...

Deconstructing Data ·

2024/10/21

There are 3 things that will help you revolutionize your data strategy and marketing approach. Wanna know what they are? Here you go... 1 - **𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐯𝐞𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections. 2 - **𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠** Harness the power of analytics to

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00:36:52

How to Make Data-Driven Marketing Decisions with...

Deconstructing Data ·

2024/10/07

This week we welcome Lindsey Carnett, CEO and President of Marketing Maven to the podcast. There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲? Here you go... 1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action. 2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Take control of your digital

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00:42:26

Keep a Grip on AI: Do You Really Need It? Exploring...

Deconstructing Data ·

2024/09/23

In this episode, we welcome Nash Bober, Head of Analytics, AI, & Data Advisory at BJSS, for an insightful discussion on the practical realities of AI and data culture.In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics such as the cost-benefit analysis of implementing AI, the need for a strong data and AI culture within

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00:44:03

How to Unify Your Data and Marketing Team to Maximize...

Deconstructing Data ·

2024/09/02

On this episode of Deconstructing Data, we welcome Chris Sell, Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth. Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified data layer. This unified approach enables effective AI implementation and data-driven decision-making

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00:40:47

Make Your Marketing Dollars Go Farther with Real Data...

Deconstructing Data ·

2024/08/26

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer.Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Power BI, Uber Flip, and account intelligence to drive marketing success. Topics: 1. Future Trends in Data

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00:41:46

Solving the Data Trust Crisis: Insights to Improve...

Deconstructing Data ·

2024/08/19

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube.Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data marketplaces, and the importance of establishing data contracts and Kafka observability in the context of

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173 results

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