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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

18:49

The #1 Factor in Subscription Success: How You...

Subscription Prescription | Weekly Doses to Boost... ·

2025/03/18

The way you acquire subscribers in 2025 will make or break your business. It’s not just about getting sign-ups—it’s about getting the right subscribers who actually stick around.In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—while those chasing quick wins will struggle with churn.If you’re serious

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28:33

Mastering Subscription Communication: Insights from a...

Subscription Prescription | Weekly Doses to Boost... ·

2025/03/11

Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave.In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and engagement.📌 What you'll learn:- The biggest mistakes subscription

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19:28

Making Your Subscription Stickier: Lessons from Top...

Subscription Prescription | Weekly Doses to Boost... ·

2025/03/04

Want to keep more subscribers around longer? The best membership and subscription programs aren’t just selling a product—they’re creating long-term value.In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong.📌 You’ll learn:The key strategies top membership programs use to increase retention and loyaltyCommon mistakes that lead to churn—and how to avoid themThree actionable takeaways to make your

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58:21

The Rise of Pretty Boy Skincare | A Lesson on How to...

Subscription Prescription | Weekly Doses to Boost... ·

2025/02/25

Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.📌 We cover:The gap in the market that inspired Pretty BoyHow they launched and scaled their businessThe power of a simple but effective product offeringTheir biggest lessons in subscription growth and retentionWhether you’re in the skincare space or just

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14:54

The Truth About Subscription Billing Reminders:...

Subscription Prescription | Weekly Doses to Boost... ·

2025/02/18

Should you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument.Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?📌 In this episode, we’ll cover:How refunds and chargebacks hurt your overall processing healthHiding upcoming billing

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14:59

3 Compelling Questions Answered: Crafting Offers,...

Subscription Prescription | Weekly Doses to Boost... ·

2025/02/11

In this solo episode, I address the top three questions I received on social media this week:What separates a $1M, $10M, and $100M subscription brand?How can a single-SKU subscription improve their offer and increase conversions?What are the most effective cancellation reasons and treatments to reduce churn?Gain valuable insights into optimizing your subscription business by tailoring offers for flagship products, understanding customer cancellation behaviors, and implementing strategies to enhance

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19:33

From Teacher to Ecommerce Success: Kelsey Cook’s...

Subscription Prescription | Weekly Doses to Boost... ·

2025/02/04

What happens when a passionate teacher turns a need for childhood learning into a thriving subscription business? Kelsey Cook, founder of Learning with Kelsey, shares her journey from the classroom to building a fast-growing e-commerce brand.In this episode, we cover:📌 How Kelsey transitioned from teaching to entrepreneurship📌 The challenges of starting a subscription business from scratch📌 Key lessons in product development, marketing, and scaling📌 What she’s learned about engaging parents and

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11:51

Boost Your Subscription Conversions: The Power of a...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/28

In this episode, we delve into the critical role your subscription offer plays in driving conversions. Discover why honing in on a compelling offer is essential, and learn actionable strategies to test and improve your subscription model this quarter.Don't miss out on practical tips to elevate your business!Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www.subscriptionprescription.com/subscribe

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45:34

Scaling Subscription Success: Insights from...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/21

Join us for an exclusive interview with Andrei Rebrov, the co-founder and Chief Technology Officer of Scentbird, as he shares his expertise on scaling subscription-based businesses. With over 15 years in technology and a proven track record of growing Scentbird to more than 800,000 active subscribers, Andrei offers invaluable insights into the challenges and strategies involved in managing a successful subscription service.In this conversation, we delve into:The evolution of Scentbird from a startup

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22:32

Top 3 Subscription Strategies for Q1 2025:...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/14

Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1:1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value.3. Processing Improvements: Streamline your

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29:09

How to Double Subscription Revenue in 2025 with These...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/07

Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula.📈 Here’s what you’ll learn:The biggest challenges brands face with subscription KPIs (and how to fix them).The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC).How to boost retention,

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2:01

Merry Christmas

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/24

Merry Christmas!

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33:57

How Acquisition & Retention Work Together: Social Ad...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/17

In this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth.Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty.🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe📌 Connect with Al Salomon on LinkedIn:

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30:02

Master Subscription Growth with Liam Brennan: Offers,...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/10

In one of our best interviews yet, I sit down with Liam Brennan from BusterBox to uncover the secrets behind successful subscription strategies. 🐾 We dive deep into:Crafting offers that impact CAC (Customer Acquisition Cost) and retention.Creative upselling techniques that boost your bottom line.Proven winback strategies to re-engage past subscribers.Whether you're just starting or looking to take your subscription business to the next level, this conversation is packed with actionable insights you

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31:53

Fixing Subscription Gaps Post-Purchase: Al Salomon...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/03

In this special episode of the podcast, guest host Al Salomon takes over for Matthew Holman to explore the often-overlooked post-purchase gaps in subscription businesses. Al sits down with Dallas Parsons, Senior Director of Marketing at Mixhers, to discuss practical strategies to elevate the customer experience and retention post-purchase.What You’ll Learn:How subscription brands can identify and close post-purchase gapsInsights from Dallas on enhancing customer loyalty through better communication

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32:21

Maximizing Subscription Growth: Insights from...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/26

Unlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into:Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth. Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies.Proven Growth Tactics: Gain actionable insights to enhance customer

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12:02

Boost Your Subscription Growth in 2025: Strategies...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/19

2025 is right around the corner, and it’s time to supercharge your subscription program! In this episode of Subscription Prescription, I’m sharing actionable strategies to help you master subscriber retention, improve acquisition, and grow your business. Learn how to:Evaluate your current strengths and weaknesses in acquisition and retention.Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows.Test new offers and upsells to maximize lifetime

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45:19

Retention Secrets from Sports & Telecom: Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/12

What can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom companies. We dive into the unique retention strategies these industries use and discuss how they can be adapted for the subscription business space.If you're looking to boost your retention by leveraging insights from unexpected industries, this

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14:48

Maximize Your Subscription Platform: Essential...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/05

In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and identify areas where a tailored approach is necessary.Key Takeaways:Identifying actionable insights from

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43:51

Ecommerce Growth: Fulfillment & Retention Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/29

In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food!🎧 Highlights Include:- Retaining customers with a quality-first mindset- Creative eCommerce strategies from

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