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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

11:19

Amazon vs. Your Shopify Store: How to Win the...

Subscription Prescription | Weekly Doses to Boost... ·

2026/04/07

Amazon has real advantages - trust, convenience, price, and discoverability. But that doesn't mean your Shopify store can't win. In this episode, I break down exactly why Amazon pulls subscribers away from DTC brands and what you can do to fight back. What we cover:The 4 reasons customers choose Amazon over your siteWhy discounting alone won't beat themHow to build an offer that's impossible to replicate on AmazonTools that bring Amazon-level delivery transparency to your subscription experienceWhy

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38:56

Agentic Commerce: How AI Will Discover (Or Miss) Your...

Subscription Prescription | Weekly Doses to Boost... ·

2026/03/31

AI is changing how people discover products online. And if your subscription offer isn't structured correctly, AI agents will skip right past it.In this episode, I sit down with my business partner David Bradley (and the founder of QPilot, Autoship Cloud, and Nextime) to break down how agentic commerce actually works, why subscription products need to be optimized differently than one-time purchases, and what brands can do right now to make sure AI recommends their subscription offer.What we

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12:41

The Post-Purchase Communication Gap Killing Your...

Subscription Prescription | Weekly Doses to Boost... ·

2026/03/24

Most subscription brands invest heavily in getting the first order. Then they go silent. That gap between purchase and second shipment is where you lose subscribers, and most brands don't even realize it's happening. In this episode, I break down why post-purchase communication is the most overlooked lever in subscription retention and what to do about it.What we cover:• Why the window between order 1 and order 2 is the highest-risk moment for churn• The communication mistakes most brands make after

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34:30

Why Lowering Your Price Won't Fix Subscription Churn

Subscription Prescription | Weekly Doses to Boost... ·

2026/03/17

SpaceGoods does 80% of their business on subscription and their #1 churn reason is cost. So they tested making the subscription 25% cheaper. It didn't move the needle at all.In this episode, I sit down with Bea Le Coultre, Retention & CRM Manager at SpaceGoods, to talk about what actually drives subscription retention. We cover how they coach customers through their first two weeks, why matching the right product to the right buyer matters more than discounts, and the surprising experiment that

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15:10

The Email Strategy Most Subscription Brands Get...

Subscription Prescription | Weekly Doses to Boost... ·

2026/03/10

Most email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the email and SMS strategy that actually drives retention for subscription brands.What we cover:• Why you should send more emails in the first few days, not fewer• The onboarding window most brands completely waste• How to turn your billing reminder into a retention tool• Why SMS reduces churn instead of causing it• The campaign paradox: skipping billing

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35:36

Education, Winbacks, and Direct Mail: Dirtea's...

Subscription Prescription | Weekly Doses to Boost... ·

2026/03/03

Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-engage subscribers. We dig into why they wait to cross-sell, how their CX team shapes retention messaging, and the 200% lift they saw from Paper Run.What we cover:• Why education-first onboarding drives long-term retention• Segmenting winback flows by cancellation reason and product• Using direct mail (Paper Run) to re-engage churned and opted-out

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14:46

Three Psychological Triggers That Keep Subscribers...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/24

In this episode, I break down the three psychological triggers that keep subscribers from hitting the cancel button, and how you can use them to reduce churn.What we cover:• How reducing friction and anxiety prevents cancellation impulses• Why identity reinforcement makes subscribers feel like they belong• The role of habit formation in building long-term commitment• Practical ways to apply these triggers in your subscription businessSubscribe to our newsletter for weekly doses just like this one:

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28:46

From Trial to Subscription: What Works (And What...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/16

Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode of Subscription Prescription, I’m joined by Jose Vigo, founder of Healthy Metal, a magnesium sleep brand built around sachets and a “try it first” acquisition strategy.We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover:How Healthy Metal uses a

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11:16

The First Subscription Fixes I’d Make If I Only Had a...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/10

If I only had a couple of days to improve a subscription program, this is exactly where I would start.In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:Why defaulting to subscribe and save matters and how small design changes drive uptakeHow to upsell

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31:55

Subscription Claims, Compliance, and Where Brands Get...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/03

Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble.In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims.We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover:Why

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8:51

The Fastest Way to Grow Subscriptions Isn’t Retention...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/27

In this episode of Subscription Prescription, I break down a question that comes up constantly when auditing subscription brands. Most teams instinctively focus on retention, trying to squeeze incremental gains out of month-to-month renewal rates. But what if the biggest lever is actually before the first order ever happens?Using a simple, real-world math example, I walk through:Why cutting churn in half is often harder than it soundsHow small improvements to conversion rate and subscription opt-in

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46:20

How Wellbell Got to 87% Subscription (Offer,...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/20

In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators.We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.Hattie also shares what’s helped Wellbel build a

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16:27

How to Use Discounts, Gifts, and Promotions Without...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/13

In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:When discounts work—and when they actually hurt your LTVHow to use gifts to drive value without overspendingSmarter ways to run promotions

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35:54

CRO for Subscription Brands: Fix Your Funnel and...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/06

Most brands think CRO = button colors and checkout tweaks. It’s not.In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the

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2:00

Happy Holidays! Last Episode of the Year

Subscription Prescription | Weekly Doses to Boost... ·

2025/12/09

Wishing you and your team the best end to 2025 you can have. We're off until January. See you soon!For more info, visit https://thesubscriptiondoc.com

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89:13

Subscription Armageddon: 4 Experts Break Down What’s...

Subscription Prescription | Weekly Doses to Boost... ·

2025/12/02

In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space:👉 Bryan Starck – Founder of 100 Degree Celsius👉 Jordan Narducci – Founder of DTCPG👉 Andriy Rudnyk – Founder of Good Subscription AgencyTogether, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥Topics we cover:Why your subscription opt-in rate might be hurting your LTVThe dirty secret behind second-order

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16:32

Stop Forcing Subscriptions: What Actually Drives LTV

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/25

Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:Why subscriptions are only one way to drive repeat revenueHow customer buying behavior determines whether subscriptions make senseThe hidden risk of subscription-only offersWhen

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31:04

Retention Is Built on the Basics: Email, Empathy, and...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/18

In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue.We talk about what actually moves the needle for subscription brands, including:Why most welcome flows fail (and how to fix them)The power of plain text emails and real founder messagingWhat “on brand” is costing you if you’re under $100MHow simple video responses can double your cancellation save ratesWhy most

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32:19

What You Should Really Be Testing on Email with Eric...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/11

In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:Why your rebuild and churn rates are really a reflection of your acquisition messagingHow to simplify onboarding to

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15:05

The Growth Playbook: How Top Subscription Brands...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/04

In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:Why first-order profitability matters more than LTV in the early stagesThe hidden churn risk of bulk orders and frequency misalignmentTactics like free shipping, post-purchase upsells, and offer testing that are driving serious growthWhether you're doing $5K or $500K a month, this episode is a must-listen if you're

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109 results

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