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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

11:16

The First Subscription Fixes I’d Make If I Only Had a...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/10

If I only had a couple of days to improve a subscription program, this is exactly where I would start.In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:Why defaulting to subscribe and save matters and how small design changes drive uptakeHow to upsell

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31:55

Subscription Claims, Compliance, and Where Brands Get...

Subscription Prescription | Weekly Doses to Boost... ·

2026/02/03

Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble.In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims.We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover:Why

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8:51

The Fastest Way to Grow Subscriptions Isn’t Retention...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/27

In this episode of Subscription Prescription, I break down a question that comes up constantly when auditing subscription brands. Most teams instinctively focus on retention, trying to squeeze incremental gains out of month-to-month renewal rates. But what if the biggest lever is actually before the first order ever happens?Using a simple, real-world math example, I walk through:Why cutting churn in half is often harder than it soundsHow small improvements to conversion rate and subscription opt-in

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46:20

How Wellbell Got to 87% Subscription (Offer,...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/20

In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators.We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.Hattie also shares what’s helped Wellbel build a

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16:27

How to Use Discounts, Gifts, and Promotions Without...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/13

In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:When discounts work—and when they actually hurt your LTVHow to use gifts to drive value without overspendingSmarter ways to run promotions

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35:54

CRO for Subscription Brands: Fix Your Funnel and...

Subscription Prescription | Weekly Doses to Boost... ·

2026/01/06

Most brands think CRO = button colors and checkout tweaks. It’s not.In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the

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2:00

Happy Holidays! Last Episode of the Year

Subscription Prescription | Weekly Doses to Boost... ·

2025/12/09

Wishing you and your team the best end to 2025 you can have. We're off until January. See you soon!For more info, visit https://thesubscriptiondoc.com

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89:13

Subscription Armageddon: 4 Experts Break Down What’s...

Subscription Prescription | Weekly Doses to Boost... ·

2025/12/02

In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space:👉 Bryan Starck – Founder of 100 Degree Celsius👉 Jordan Narducci – Founder of DTCPG👉 Andriy Rudnyk – Founder of Good Subscription AgencyTogether, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥Topics we cover:Why your subscription opt-in rate might be hurting your LTVThe dirty secret behind second-order

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16:32

Stop Forcing Subscriptions: What Actually Drives LTV

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/25

Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:Why subscriptions are only one way to drive repeat revenueHow customer buying behavior determines whether subscriptions make senseThe hidden risk of subscription-only offersWhen

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31:04

Retention Is Built on the Basics: Email, Empathy, and...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/18

In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue.We talk about what actually moves the needle for subscription brands, including:Why most welcome flows fail (and how to fix them)The power of plain text emails and real founder messagingWhat “on brand” is costing you if you’re under $100MHow simple video responses can double your cancellation save ratesWhy most

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32:19

What You Should Really Be Testing on Email with Eric...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/11

In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:Why your rebuild and churn rates are really a reflection of your acquisition messagingHow to simplify onboarding to

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15:05

The Growth Playbook: How Top Subscription Brands...

Subscription Prescription | Weekly Doses to Boost... ·

2025/11/04

In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:Why first-order profitability matters more than LTV in the early stagesThe hidden churn risk of bulk orders and frequency misalignmentTactics like free shipping, post-purchase upsells, and offer testing that are driving serious growthWhether you're doing $5K or $500K a month, this episode is a must-listen if you're

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18:01

5 Overlooked Post-Purchase Touchpoints That Drive...

Subscription Prescription | Weekly Doses to Boost... ·

2025/10/28

This week, our guest host, Riley, dives into 5 overlooked post-purchase touchpoints that can make or break your subscription retention. From education to personalization to transactional SMS, she lays out the simple but powerful strategies brands often miss — and how to turn them into moments that build loyalty, trust, and long-term growth.You’ll learn:✔️ How to turn onboarding into a habit-building engine✔️ Where personalization actually moves the needle✔️ Why replenishment reminders and SMS are

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6:56

Top 3 Subscription Mistakes [My Personal Pet Peeves]

Subscription Prescription | Weekly Doses to Boost... ·

2025/10/21

In this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention.Here’s what we cover:• Why treating subscriptions as a retention play is backwards• How most billing reminders are killing your LTV• The cancel flow tweak that can instantly double your save rateWhether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your

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25:53

Retention Strategy, Not Just Tactics: What Most...

Subscription Prescription | Weekly Doses to Boost... ·

2025/10/14

Most DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table.In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.You’ll learn:✅ Why most brands hire operators when what

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11:47

Avoid BFCM Subscription Churn: What Most Brands Miss

Subscription Prescription | Weekly Doses to Boost... ·

2025/10/07

Black Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare.In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.Here’s what we cover:How to prevent subscribers from canceling to chase your BFCM offerWhat to include in your onboarding and billing reminder emailsWhy discounted

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36:38

Why Your Customers Really Buy Subscriptions

Subscription Prescription | Weekly Doses to Boost... ·

2025/09/30

Most subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior.In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:Why you should stop testing “angles” and start testing behaviorsHow customer observation

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37:31

Stop Blaming Churn: Fix Your Subscription by...

Subscription Prescription | Weekly Doses to Boost... ·

2025/09/23

Most brands are trying to solve churn by tweaking their cancellation flows. But the truth is, if your customer doesn’t know what they need - or how often - they’re going to cancel no matter what you offer on the way out.In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:Why churn is often a symptom of a buyer education problemHow helpful beats clever when it comes to building trustAnd why your loyalty program should revolve

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22:41

How BakIt Box Boosted Retention by Breaking the...

Subscription Prescription | Weekly Doses to Boost... ·

2025/09/16

In this episode of Subscription Prescription, I sit down with the founder of BakIt Box to explore how rethinking subscription cadence, product strategy, and communication channels led to deeper customer engagement and better retention.We talk about why they abandoned the monthly model in favor of quarterly shipments, how they turn subscription kits into high-converting one-time products, and what it looks like to actually serve customers through SMS content instead of sales pushes.If you're building

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15:03

Recharge vs Stay AI vs SKIO vs Loop: How to to...

Subscription Prescription | Weekly Doses to Boost... ·

2025/09/09

In this episode of Subscription Prescription, I break down how the top subscription platforms, specifically, Recharge, Stay AI, SKIO, and Loop, approach cancellation flows, and how you can optimize each one to reduce churn and increase retention.Whether you're just getting started or managing thousands of subscribers, understanding your platform's cancellation flow is one of the highest-leverage things you can do. From splash screens and A/B tests to smart segmentation and save actions, I walk

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