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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

01:00:50

Ad Infinitum S2E14 - The State of Sonic Branding

Media Roundtable ·

2025/02/26

The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists

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00:44:18

Betting on Podcasts – Fox, Netflix, and YouTube Want...

Media Roundtable ·

2025/02/19

The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services). “If you're a marketer, what you're trying to do is evoke a memory, you're

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00:51:18

Ad Infinitum S2E13 - One Amazon to Rule Them All

Media Roundtable ·

2025/02/12

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"“ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” Adam McNeil (SVP of Client Services, Adopter Media) Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy

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00:38:31

Funny Business with Paul Scheer

Media Roundtable ·

2025/02/05

The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM. “The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so

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00:27:25

Ad Infinitum S2E12 - A.I. Loves Everybody

Media Roundtable ·

2025/01/29

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and

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00:38:14

Open Debate: Ben Shapiro Talks Civility in Podcasting

Media Roundtable ·

2025/01/23

The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election. “ Good-natured political debate, I think, is actually–in a way–coming back.” Ben Shapiro, (Co-founder of The

en

00:51:30

Ad Infinitum S2E11 - The Authors of Audio Branding

Media Roundtable ·

2025/01/15

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders. “Audio Branding uses

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00:56:19

The Sound of Growth: How Audio Fuels Branded Search

Media Roundtable ·

2025/01/08

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.“ Audio investment is driving almost 20 percent of clients’ branded search traffic.” Giles Martin

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01:33:59

A Look Forward to 2025 - Trends That Will Shape Audio

Media Roundtable ·

2024/12/18

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger (CEO & Founder, Podscribe) “ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated

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01:35:31

A Look Back at 2024 - AI, Video’s Rise, the Podcast...

Media Roundtable ·

2024/12/11

“Anybody that tries to change what the audience wants is crazy.”- Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road & Veritone One) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda Romano - SVP, Media, Oxford Road Neal Lucey - EVP,

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00:44:58

Measurement: Untangling the Knot

Media Roundtable ·

2024/12/04

“I am trying constantly to look for any indication that something is working.”Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand

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01:03:50

Video, Audio, or Both? - Shaping the Future of...

Media Roundtable ·

2024/11/27

“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.”James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo

en

00:47:03

Ad Infinitum S2E10 - Congruent Cues with Chelsea...

Media Roundtable ·

2024/11/20

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of

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01:07:39

MMMs, Advanced Radio, & Pixels - Lessons from the CAO...

Media Roundtable ·

2024/11/13

“Are we actioning off of this data? Or is this just a nice to have?”Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and

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00:51:29

Lessons from the "Podcast Election" – Audio’s Role in...

Media Roundtable ·

2024/11/06

“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.”Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road),

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00:35:03

Permission to Laugh with Dana Carvey, David Spade, &...

Media Roundtable ·

2024/10/30

“We took on the stance of being on the side of our sponsors, embracing them and their dreams.”Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The

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00:36:06

From Competitors to Partners: The Story Behind the...

Media Roundtable ·

2024/10/25

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based

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01:10:28

What Brands Want: New Report Highlights from 50 CAOs

Media Roundtable ·

2024/10/16

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many

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01:00:46

Questioning Everything with Journalist Brian Reed...

Media Roundtable ·

2024/10/09

“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.”Brian Reed, (Host of Question Everything, S-Town - This American Life) The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life)

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00:53:39

Make Creative Your Unfair Advantage - Secrets from...

Media Roundtable ·

2024/10/02

“Take big swings.”- Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle

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