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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:45:18

Ad Infinitum S3E13 - This is My Real Voice

Media Roundtable ·

2025/11/19

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy

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00:47:05

Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix

Media Roundtable ·

2025/11/12

Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:James Ingrassia (EVP, Strategy & Insights, Oxford Road)Shannon Quintana, (VP, Account Management, Oxford Road)Stew Redwine (Executive Creative Director, Oxford Road) The team is talking: Netflix

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00:21:59

Ad Infinitum S3E12 - Infinite Prompts

Media Roundtable ·

2025/11/05

What happens when you invite AI into the Ad Infinitum hot seat?The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses,

en

00:53:33

Why Brands Aren't Spending That Extra $1B on Podcasts...

Media Roundtable ·

2025/10/29

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report. At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder,

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00:43:23

We Analyzed $1.6 Billion in Podcast Ads. Here's What...

Media Roundtable ·

2025/10/22

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money. This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the

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00:52:57

The Good, The Bad & The Unexpected: How Two Rival...

Media Roundtable ·

2025/10/17

To make an industry better, sometimes you gotta shake things up. We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass. Joining are some of

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00:51:44

"Stop Apologizing": Lex Friedman on Why Podcasting...

Media Roundtable ·

2025/10/08

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way,

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00:39:35

Inside the 2025 Podcast Ad Playbook from Leading...

Media Roundtable ·

2025/10/01

Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with

en

00:25:31

Ad Infinitum S3E11 - When the Helmets Come Off: Kraig...

Media Roundtable ·

2025/09/24

Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit.The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) to break down their biggest takeaways from an

en

00:36:19

“Radio is a Cucaracha”: How Brands are Making the...

Media Roundtable ·

2025/09/17

This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet. “Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming

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00:38:42

Ashley Flowers, Nick Viall, and Kim Komando Flip the...

Media Roundtable ·

2025/09/10

This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work! “Brands, I understand you

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00:54:06

Steven Bartlett and Ben Shapiro on the Power of...

Media Roundtable ·

2025/09/03

This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today: Steven Bartlett (Host of Diary of a CEO, Founder of FLIGHTSTORY) and Ben Shapiro (Host of The Ben Shapiro Show, Co-Founder of The Daily Wire).In conversation with Dan Granger (CEO, Oxford Road), and with a stunning oceanfront sunset as their backdrop, our guests get into the real trade-offs of

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00:52:11

Podcast Movement 2025 and Beyond: Bryan Barletta...

Media Roundtable ·

2025/08/27

This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Bryan Barletta, the founder of Sounds Profitable and newly named President of Podcast Movement. Together, they

en

00:45:54

The State of Audio Advertising 2025: Finding Our...

Media Roundtable ·

2025/08/20

This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio Advertising report, which gave attendees the answer. The free report is now available too–download it now for the full

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00:21:24

Our Industry-First Breakthrough on YouTube Podcast...

Media Roundtable ·

2025/08/13

This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever.Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to measure the true impact of podcast simulcasts on YouTube. The pilot study, developed in partnership with Keith

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00:52:07

How We Built This: Guy Raz on Intimacy, Independence,...

Media Roundtable ·

2025/08/06

This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth protecting as the lines between audio, video, and algorithm blur. “[As a listener], you’re giving me your time—and your time is more valuable

en

00:45:07

Sunset Vibes and Strategy Deep Dives: Highlights from...

Media Roundtable ·

2025/07/30

"The best of everything you can really ask for." This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road’s own James Ingrassia (EVP, Client Services), the episode captured the insights, inspiration, community—and

en

00:58:26

Test Everything: FlightStory's Christiana Brenton on...

Media Roundtable ·

2025/07/23

CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy.This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This episode is sponsored by our friends at Libsyn. The team is talking: Decentralized Growth, Measurement

en

00:30:26

Podcast to Primetime: How Evan Shapiro Turned Audio...

Media Roundtable ·

2025/07/09

This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. The team is

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00:53:53

"Kill the Word 'Podcast'": The Roost's AJ Feliciano...

Media Roundtable ·

2025/07/02

Kill the word podcast? Our guest votes yes.This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He’s

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238 results

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