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PODCAST

Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

business marketing

All Episodes

49:06

Chris Evans & Pete Hamilton: Incident.io cofounders

Scaling DevTools ·

2025/04/03

Pete Hamilton and Chris Evans are cofounders of Incident.io. Incident is an incident management tool. We discuss:How they think about brand and how it comes from their deep understanding of incident cultureLawrence’s article asking for new macbooks that went viralGallows humor in incidents Why incident.io started on Heroku despite being an incident response platform—and why “shipping fast” mattered more than “scaling perfectly.”The benefit of building for users who are just like youHow

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54:19

David Cramer, founder of Sentry - why you should...

Scaling DevTools ·

2025/03/27

David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don’t achieve huge success. Plus we talk about the importance of good branding.We discuss:The biggest mistake small startup founders make by not exploring potential acquisitions.The role of ego in startupsProduct-market-fitHiring entrepreneurial talent and why acqui-hiring is so big.The significance of branding beyond just marketing – how it builds trust, recognition, and demand.Sentry’s approach

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32:57

raylib founder Ramon Santamaria - #2 most popular...

Scaling DevTools ·

2025/03/20

Ramon, creator of Raylib, joins us to discuss his journey from building an educational tool to establishing one of the most popular open-source game engines. As of February 2025, Raylib is the second most popular open-source game engine behind Godot, boasting 25,000 GitHub stars, 13,000 Discord community members, and over 8,000 subreddit members. Ramon has transitioned from lecturing and consulting to focusing on his paid tools built around Raylib.We discuss:How Raylib started as a teaching

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49:19

Temporal founders: Samar Abbas and Maxim Fateev

Scaling DevTools ·

2025/03/13

Maxim Fateev and Samar Abbas from Temporal join us to discuss how their durable execution platform ensures processes complete reliably at scale.We discuss:How Temporal gained enterprise adoption with companies like Airbnb, HashiCorp, and Snapchat.Why Temporal compensates salespeople based on customer consumption.Temporal’s role in Snapchat’s story processing and Taco Bell’s Taco Tuesday scalability.How Temporal earns enterprise trust through security, reliability, and scalability.The

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47:07

Nikita Shamgunov - founder of Neon: storytelling,...

Scaling DevTools ·

2025/03/06

Nikita Shamgunov is the founder of Neon, an open-source serverless Postgres company. Before Neon, Nikita co-founded MemSQL, now SingleStore, which is valued at over a billion dollars. He has also worked as a VC at Khosla Ventures and held engineering roles at Meta and Microsoft. Nikita is known for his strategic thinking and transparency about his decision-making process.We discuss:The importance of storytelling and providing a clear narrative for your companyWhen to introduce a sales team

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47:07

How to name your startup: David Placek - named...

Scaling DevTools ·

2025/02/27

David Placek from Lexicon - the man who named Vercel and Azure - explains the importance of selecting a name that goes beyond simply describing what a product does. He shares what you can do to come up with a great name. We cover:Common Naming Pitfalls: Discusses why names that merely describe a product or service fail to capture imagination and differentiation.The Strategic Impact of a Name: Explains how a well-chosen name can deliver significant returns on investment by reinforcing brand

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57:06

Mitchell Hashimoto: Ghostty, libghostty & chasing the...

Scaling DevTools ·

2025/02/20

Mitchell Hashimoto - famously the founder of HashiCorp (creators of Terraform, Vault etc.) joins the show to discuss his latest open-source project, Ghostty, a modern terminal emulator. We discuss:Designing dev tools with a focus on human experience.Taking on large technical projects and breaking them down into achievable steps.Open source sustainability and the role of financial support.The impossible goal of building a perfect human experience with software.Passion and hiring—why

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56:07

Guillermo Rauch, founder of Vercel: Developer...

Scaling DevTools ·

2025/02/14

Guillermo Rauch is the founder of Vercel. Vercel is a cloud infra platform so easy to use that it’s almost become a category: “I’m building the Vercel of X”. Vercel also recently launched v0 which is potentially the next evolution of web development - type what you want and it builds it and deploys it for you. He’s also the creator Next.js, socket.io and a ton of other open source tools and startups. Plus he’s a prolific investor in DevTools. I’ve missed a ton of his achievements here but

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52:57

Jacob Eiting - CEO of RevenueCat: Extreme dogfooding

Scaling DevTools ·

2025/02/07

Jacob Eiting, CEO of RevenueCat, joins us to discuss mobile developers and how they're different, RevenueCat's recent acquisition of Dipsea - and how it helps them dogfood.We also go hard on content - something RevenueCat is great at.We also talk about charisma in founders (but don't worry neither of us said rizz)This was especially fun because I actually used RevenueCat way before I started this show. We discuss:How RevenueCat simplifies in-app subscriptions and why mobile monetization is

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38:35

Taylor Otwell - founder of Laravel

Scaling DevTools ·

2025/01/30

Taylor Otwell is the creator of the Laravel framework. Taylor has created numerous paid products that have generated millions, such as:Laravel Forge (server provisioning/management)Laravel Vapor (serverless Laravel hosting with AWS)Laravel Envoyer (zero downtime PHP deployments)Laravel Nova (Laravel admin panel)In this interview, Taylor shares why he is now building Laravel Cloud - an infrastructure platform for Laravel apps and why Laravel Cloud needed VC funding.We also cover:The

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19:34

Four tips for early stage DevTools

Scaling DevTools ·

2025/01/23

In this episode, I pull out some of the key DevTools lessons I've learned in the last 120 interviews. Including:The importance of deeply understanding the problem you're solving by talking to developers directly, as emphasized by Adam Frankl.Ant Wilson's advice on experimenting with different go-to-market strategies and channels rather than relying on conventional wisdom. Zeno Rocha's emphasis on the importance of the last mile—packaging and presentation. He shares how spending more time on

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45:50

Søren Bramer Schmidt - founder & CEO of Prisma

Scaling DevTools ·

2025/01/16

Søren Bramer Schmidt, co-founder and CEO of Prisma, joins us to discuss the journey of building one of the largest developer communities in DevTools. Søren shares how Prisma's deliberate strategies have shaped its growth, feature prioritization, and the launch of new products like Prisma Postgres. We also explore the challenges of managing a vast user base and how Prisma is adapting to shifts in application development.We discuss:How intentional partnerships with educators and influencers

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54:00

The future of DevRel, with "Danger" Keith Casey

Scaling DevTools ·

2025/01/09

Keith Casey aka Danger Casey is a Senior Product Manager at Pangea - a Security Platform as a Service.Before Pangea, Keith was Director of Product Marketing at ngrok and worked at Okta and Twilio in a variety of roles - including DevRel. Keith also curates API Developer Weekly.In this episode we discuss Keith's writings on the future of DevRel.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like

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46:17

Louis Knight-Webb from Bloop.ai - the YC startup...

Scaling DevTools ·

2025/01/02

Louis Knight-Webb is the CEO and co-founder of Bloop.Bloop helps with modernizing legacy software, particularly focusing on COBOL and mainframes. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Takeaways:- Mainframes and COBOL are still foundational in many industries.- Bloop started with a focus on code search but evolved to address legacy code modernization.-

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44:43

Guy Podjarny, Snyk and Tessl founder - The future of...

Scaling DevTools ·

2024/12/23

Guy Podjarny is the founder of Tessl - a startup that is rethinking how we build software.Guy previously founded Snyk - a dependency scanning tool worth billions of dollars. Before Snyk, Guy founded Blaze, which he sold to Akamai.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. In this conversation, we talk about the future of programming and the future of

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38:13

Tessa Kriesel - the DevTools sprint

Scaling DevTools ·

2024/12/19

Tessa Kriesel is the founder of builtfor.dev, where she helps DevTools founders with GTM.In this episode we talk about how she helps founders improve their go to market strategy in a short sprint.Links:Built for DevsTessa Kriesel This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/

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47:49

Sid Maestre from APIMatic: APIs build vs buy

Scaling DevTools ·

2024/12/16

We dig into the the build vs. buy dilemma for APIs, and the role of OpenAPI in effective documentation. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.We explore how AI is transforming the landscape of APIs and developer tools, and discuss the future of coding.The choice between building and buying SDKs depends on company maturity.OpenAPI is crucial for

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51:29

Jake Cooper from Railway | Remote work/team culture,...

Scaling DevTools ·

2024/12/12

Jake Cooper is the founder of Railway - an infrastructure platform that let's you build powerful infrastructure in a simple way. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. In this episode we discuss:- Building a remote team with a flat structure- Railway's sales team doing their best Minority Report impression- Why leverage matters- Building their own data

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38:28

Daksh Gupta from Greptile - do marketing differently

Scaling DevTools ·

2024/12/05

In this conversation, Daksh Gupta, the CEO of Greptile - an AI code understanding API - shares:Why it’s important to do unique types of marketing, like making an energy drinkWhy most people misunderstand salesHow companies are buying AI tools and why it will probably change soonThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:Greptile greptile.com Mintlify

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40:01

Ankur Goyal from Braintrust

Scaling DevTools ·

2024/11/29

Ankur Goyal is the founder of Braintrust, a year old LLM eval platform that is already used by Figma, Vercel and Stripe and just raised $36m from a16z. It's a rocketship.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Key Success Factors- Started with a targeted list of ~50 companies already working with AI- Focused on early adopters and innovators in the

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171 results

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