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PODCAST

Beauty and the Brand

‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the latest

arts fashion & beauty

All Episodes

52:48

From ZERO to THOUSANDS: Growing an Audience Before...

Beauty and the Brand ·

2024/12/03

Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has set her apart in the clean beauty industry. It’s a conversation about resilience, innovation, and

en

51:38

Optimizing Fertility for Him and Her with Vida...

Beauty and the Brand ·

2024/11/26

Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in

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46:48

Protect Your Brand Before You Lose It: Legal...

Beauty and the Brand ·

2024/11/19

Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s

en

31:51

Hard Lessons and Big Wins: The Path to a Lasting Brand

Beauty and the Brand ·

2024/11/15

This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With takeaways on navigating retail, gathering meaningful customer feedback, and approaching marketing with

en

01:05:53

Bootstrapped and Booming: How Lissy Skincare Hit $1...

Beauty and the Brand ·

2024/11/05

Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without

en

01:06:00

How Indie Brands Can Stand Out in Media with Aimee...

Beauty and the Brand ·

2024/10/29

Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond

en

01:06:17

Ethical Marketing: How Indie Beauty Brands are...

Beauty and the Brand ·

2024/10/22

Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths about what it takes to stand out in today’s crowded market. Michelle shares advice on crafting messaging

en

01:03:26

Succulents and Skin Health: Creating a Skincare Brand...

Beauty and the Brand ·

2024/10/15

Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the

en

49:27

How to Create a Skincare Brand Rooted in Nature and...

Beauty and the Brand ·

2024/10/08

Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This

en

48:49

Inside the Fragrance Industry: Secrets to Building a...

Beauty and the Brand ·

2024/10/01

Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also gives practical advice for founders on scaling their brands and navigating the complexities of retail

en

01:02:44

Building a Brand That Destigmatizes Periods with Jana...

Beauty and the Brand ·

2024/09/24

Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, breaking through social media bans, and balancing sustainability with profitability. Whether it’s

en

01:08:20

Water-Safe Beauty: The Hidden Pollution in Skincare...

Beauty and the Brand ·

2024/09/17

Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging

en

28:04

Maximize Your Black Friday & Cyber Monday Sales...

Beauty and the Brand ·

2024/09/10

In this episode, Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on

en

55:05

ARCONA® Skincare: How One Woman's Vision Transformed...

Beauty and the Brand ·

2024/09/03

In this episode, Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the power of mentorship, the significance of customer feedback, and the lessons learned from

en

32:26

Behind the Glamour: The Grit and Grind of Launching a...

Beauty and the Brand ·

2024/09/03

In this episode, Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success

en

01:39

Step into the World of Beauty and the Brand

Beauty and the Brand ·

2024/08/30

Welcome to "Beauty and the Brand," the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a beauty industry expert and award-winning founder, this podcast pulls back the curtain on what it really takes to launch, grow, and scale a successful beauty brand. With insider interviews, actionable strategies, and real-world advice, Aggie shares the highs and lows of building her own brand from scratch, offering listeners the inspiration and guidance they need to

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