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PODCAST

Business of Aesthetics Podcast Show

Business of Aesthetics

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

health & fitness medicine

All Episodes

25:03

Tired of Missed Opportunities? How Chatbots Can Save...

Business of Aesthetics Podcast Show ·

2024/12/19

Welcome to the latest episode of the Business of Aesthetics Podcast show. In today’s episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital

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01:14:37

How to Incorporate Membership Plans to Grow Your...

Business of Aesthetics Podcast Show ·

2024/12/11

By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.

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43:48

The Art and Science of Rhinoplasty

Business of Aesthetics Podcast Show ·

2024/12/04

In this episode of the Business of Aesthetics Podcast, host Michael Walker interviews Dr. David Cangello, a renowned plastic surgeon based in New York City. Dr. Cangello discusses his journey into plastic surgery, the artistry behind rhinoplasty, and the psychological and emotional transformations his patients experience. From groundbreaking preservation rhinoplasty techniques to advancements like ultrasonic piezo instruments, Dr. Cangello shares his insights into the evolving field of aesthetic

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28:28

Getting found online: Local SEO 101 for Medspas

Business of Aesthetics Podcast Show ·

2024/11/27

In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and

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51:26

One Woman, One Room, One Million

Business of Aesthetics Podcast Show ·

2024/11/20

In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine. Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique,

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30:40

Innovations in cosmetic medicine

Business of Aesthetics Podcast Show ·

2024/11/13

Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and

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43:08

Zero to 3 Million Annually as a Facial Plastic...

Business of Aesthetics Podcast Show ·

2024/11/06

In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.

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46:01

Building a Dream Practice: Dr. Claire Melancon on...

Business of Aesthetics Podcast Show ·

2024/10/30

In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring competitive dynamics within the plastic surgery community.

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36:00

Navigating the Tech Landscape: A Practitioner’s Guide

Business of Aesthetics Podcast Show ·

2024/10/24

In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both

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24:23

Acceptance of aging: Dr. Kay helps make the journey...

Business of Aesthetics Podcast Show ·

2024/10/17

In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI

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25:06

Optimizing Google Ads and Social Media Ads

Business of Aesthetics Podcast Show ·

2024/10/10

In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and

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27:28

Zero to 3 Million + By Year 2

Business of Aesthetics Podcast Show ·

2024/10/03

In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler

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44:55

Lessons Learned over 20 Years as Owner of A Cosmetic...

Business of Aesthetics Podcast Show ·

2024/09/26

Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to avoid common mistakes in the aesthetic business. The episode covers everything from practice growth strategies, work-life balance, and leadership

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34:23

Med Spa Dream Team: How to Build Yours

Business of Aesthetics Podcast Show ·

2024/09/19

In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and lessons Kim learned while creating her dream team. If you’re looking for insights on growing your own aesthetics business and building a team that feels

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27:40

The Making of a plastic surgeon

Business of Aesthetics Podcast Show ·

2024/09/12

In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world’s leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.

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25:23

Digital Marketing Strategies for Growing Aesthetic...

Business of Aesthetics Podcast Show ·

2024/09/05

In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great

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01:09:00

Dissecting real-world wins and woes in aesthetic...

Business of Aesthetics Podcast Show ·

2024/08/29

Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you're a seasoned practice owner or

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44:47

Whatever you want, you can be - with Dr. Grace Lee Peng

Business of Aesthetics Podcast Show ·

2024/08/22

In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving field of aesthetic surgery. Whether you're an aspiring surgeon, a fellow in the field, or someone interested in the dynamics of balancing work and

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34:32

The Power of KPIs: Driving Success in Medical...

Business of Aesthetics Podcast Show ·

2024/08/15

In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metrics that align with their goals. She recommends starting with basic KPIs such as monthly revenue and profitability per treatment. Jessica also advises

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01:08:43

Growing your Aesthetic Practice with Male Patients

Business of Aesthetics Podcast Show ·

2024/08/08

In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches

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259 results

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