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PODCAST

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group

business entrepreneurship

All Episodes

48:22

Ep032 – Chris Lorenzo, Seafarer | From 18-30s...

Swim Against The Tide ·

2025/04/10

In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.Chris emphasizes the resilience of travel, the

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49:24

Ep031 – Charlotte Harrington, Belu Water | Delivering...

Swim Against The Tide ·

2025/04/03

In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the

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49:57

Ep030 – Rob Russell, AC Group | Selling the ultimate...

Swim Against The Tide ·

2025/03/27

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team

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54:38

Ep029 – Huw Owen, Travel Local | Globally connecting...

Swim Against The Tide ·

2025/03/20

In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of

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67:02

Ep028 – Sara Davies | Building a business: from side...

Swim Against The Tide ·

2025/03/13

This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.Sara talks deeply about the importance

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52:14

Ep027 – Siddhi Mittal, yhangry | Building a $1bn...

Swim Against The Tide ·

2025/03/06

In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! Siddhi emphasizes the importance of understanding customer needs, the

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52:00

Ep026 – Simon Gray, Boost Drinks | Successful...

Swim Against The Tide ·

2025/02/27

In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business

en

57:12

Ep025 – Dale Smith, Host & Stay | Revolutionising an...

Swim Against The Tide ·

2025/02/20

In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.Dale emphasizes the importance of balancing quality and volume in

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50:16

Ep024 – James Rutter, Cook | Serving up a brilliant...

Swim Against The Tide ·

2025/02/13

In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. James highlights the significance of a strong team and company culture, detailing how Cook fosters a

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55:20

Ep023 – Vincent Hodder, Leeds Bradford Airport |...

Swim Against The Tide ·

2025/02/06

In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds

en

63:02

Ep022 – James Bott, Boxbar Tech | Serving up a...

Swim Against The Tide ·

2025/01/31

In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store

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55:20

Ep022 – Vincent Hodder, COMPANY | TITLE| SATT

Swim Against The Tide ·

2025/01/30

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51:38

Ep021 – Matt Carr, Carrs Pasties | Keeping it in the...

Swim Against The Tide ·

2025/01/24

In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. Matt also outlines future ambitions for Carr's Pasties,

en

48:09

Ep020 – Brian Reid, Deli Lites | Keeping a nation...

Swim Against The Tide ·

2025/01/16

This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture

en

47:44

Ep19 – Ricky Flax, Delightful Food Group | Delivering...

Swim Against The Tide ·

2025/01/09

Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food

en

54:45

Ep018 – Ollie Raison, F1 Arcade | Socially...

Swim Against The Tide ·

2025/01/02

In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. He reflects on his accidental

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48:54

Ep017 – Ollie Marshall, Maplin Electronics |...

Swim Against The Tide ·

2024/12/26

In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative

en

47:32

Ep016 – Paul Turton, PACT Coffee | Differentiating in...

Swim Against The Tide ·

2024/12/19

In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee

en

55:34

Ep015 – Patrick & John Woods, Linwoods | Building a...

Swim Against The Tide ·

2024/12/13

This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to

en

54:41

Ep014 – Will Lee, Clearpoint Recycling | Building...

Swim Against The Tide ·

2024/12/05

In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles

en

73 results

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