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PODCAST

PlayAbly Podcast: Gamifying E-commerce for the Future

The PlayAbly Podcast Where Ecommerce Meets Entertainment—and Retention Gets Real.Welcome to the PlayAbly Podcast—your go-to audio destination for bold ideas at the intersection of ecommerce, psychology, and performance marketing. If you"re a DTC founder, retention marketer, or CRM strategist looking to boost LTV, loyalty, and customer engagement, you"re in the right place.Each episode breaks down the latest trends in retail gamification, interactive promotions, and gamified Shopify experiences. From

business marketing

All Episodes

11:03

PlayAbly Podcast Episode 9: Black Friday Strategy Part 1

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/11/06

Black Friday Episode 1 of a 3 Part SeriesIn this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out this season and why creating an experience beyond the sale is key. Plus, hear insights from recent client projects and the trends coming out o...

en-us

13:45

PlayAbly Podcast Episode 8: Landing Pages, Turning...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/11/03

In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, such as gamification quizzes and interactive ecommerce elements, can elevate customer engagement and drive faster conversions.Ready to learn more? V...

en-us

17:01

PlayAbly Podcast Episode 7: ShopTalk Fall Recap

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/25

In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping experiences, while Angelo reflects on how PlayAbly’s personalized games stood out in the crowd.Missed the event? Catch up on the latest trends in eCo...

en-us

11:30

PlayAbly Podcast Episode 6: Boosting Paid Media with...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/17

In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts can give you the flexibility and conversions you need.Gabi shares real-world examples of brands that shifted their focus to optimizing blog content, ...

en-us

18:11

PlayAbly Episode 5: Avoiding Costly Mistakes in...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/14

In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrating platforms—especially when moving from WooCommerce or WordPress to Shopify.Listen as John discusses real-life horror stories from brands that un...

en-us

16:07

PlayAbly Podcast Episode 4: Creating Games That Fit...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/10

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.Discover how PlayAbly designs interactive experiences tailored to different customer personas and how t...

en-us

16:10

PlayAbly Podcast Episode 3: Beating Algorithm Changes...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/07

In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in ad performance that many ecommerce brands are facing.Ray shares valuable insights on the common mi...

en-us

5:17

PlayAbly Podcast Episode 2: Lessons from Barry’s...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/10/03

In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for more. We discuss how Barry’s leverages player archetypes like achievers and competitors to motivate attendees, and Angelo offers suggestions for h...

en-us

14:47

PlayAbly Podcast Episode 1: Taylor Swift and the...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/09/25

In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.Tune in as we examine how Taylor’s challenge reflects broader trends in mark...

en-us

49 results

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