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PODCAST

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

technology

All Episodes

00:29:42

125: Product Team Basics - What Are Epics and Stories?

People of Product ·

2023/02/13

George and Dan delve into the world of epics, both in literature and in the tech industry. Learn how epics and stories in the digital product world can be deconstructed into smaller, more manageable chunks in order to achieve success.

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00:28:40

124: Do You Actually Need a Product Roadmap?

People of Product ·

2023/02/06

Having a roadmap is important, even in an Agile environment, because it provides a shared understanding of where a project is headed. In this week's episode, Dan and George discuss the process of creating a roadmap, including the timeline and the stages involved, such as planning, prototyping, and user engagement. They also touch on the benefit of being agile and making adjustments as necessary, while still maintaining the overall direction towards the project's north star.

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00:28:45

123: How to Get a New Product Team Aligned

People of Product ·

2023/01/30

The best products are built by creative individuals working together towards a common goal. However, with the diversity of skillsets, experience levels, and influences present in a team, achieving alignment can be a challenge. George and Dan discuss how to overcome obstacles and maintain a productive and aligned product team in this week's episode of People of Product.

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00:29:22

122: How to Start a Custom Software Initiative in...

People of Product ·

2023/01/23

The idea of starting a custom software initiative within your company is a daunting one. From gathering buy-in from leadership to conducting user interviews, in this week's episode, we'll break down some of the best ways to tackle the overwhelming beginnings of a custom software initiative.

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00:19:59

121: What is a Digital Product?

People of Product ·

2023/01/17

After 100+ episodes and talking with listeners, we realized that one of the biggest challenges is simply getting back to the basics of product work. In this episode, we want to define a term we often use: digital product. What is a digital product, and what is it not? Who creates digital products and why?

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00:01:19

We're taking a short break!

People of Product ·

2022/09/06

We're taking a break to reset and consider different formats and pacing for People of Product. We'll be back in the fall with more amazing episodes about people doing the best work of their lives!

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00:32:33

120: How to Avoid the Silent Killer of Work (ft. Dr. T)

People of Product ·

2022/08/21

In the post-pandemic era, people are burnt out. We’re searching for ways to have better human connection and productivity at work. But those things can only happen in spaces with psychological safety. The challenge is that it takes even MORE intentionality to foster. In this episode, Dr. Tharaka Gunarathne (psychiatrist & consultant with FORM) shares his methods for how to foster high levels of trust at work while avoiding further burnout.

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00:58:45

119: How to Finally Land a Job in UX (ft. Sarah Doody)

People of Product ·

2022/07/25

The job market in tech is volatile. But there are factors within your control to land the gig you’re looking for. In this episode, Sarah Doody - Founder & CEO of Career Strategy Lab - shares advice from years of talking with candidates, hiring managers, and UX teams. Hear what you can do to escape the all-too-common journey of 100 plus failed applications.

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00:32:48

118: Letting Inspiration Take Hold

People of Product ·

2022/07/11

Inspiration is everywhere! In the workplace, it can be especially powerful when turned into action. With an abundance of things to latch onto, it’s helpful to know where the best inspiration comes from. In this episode, Dan & George share how to better tune into sources of inspiration and apply the strongest motivations in a meaningful way.

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00:42:37

117: The 12 Tools Our Tech Company Loves

People of Product ·

2022/06/27

From instant messaging to video conferencing tools, there are scores of new products for highly collaborative teams to sift through. But how do you pick the best for your needs? In this episode, we share the tools we use today at Crema and the potential challenges of using each.

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00:42:08

116: An Inside Look at Innovation in Sports (ft. Jen...

People of Product ·

2022/06/13

Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn’t stop at creating great fan experiences. They’re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions this future-setting incubator is dealing with today.

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00:45:02

115: Strategic Marketing of Tech Products (ft....

People of Product ·

2022/05/31

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.Martina's book "LOVED" is

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00:49:11

114: Resisting Virtual Isolation to Boost Velocity

People of Product ·

2022/05/16

Let’s face it. There’s a natural barrier to communication in remote work. When the luxury of proximity is gone, velocity and trust can dwindle. In this episode, Dan & George break down the different types of isolation, the consequences, and ways to overcome silos.

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00:38:29

113: How to Acquire Top Tech Talent

People of Product ·

2022/05/02

Winning experienced candidates out of the small technical talent pool is TOUGH. Increased demand and salary inflation has made hiring a real challenge in the age of digital transformation. In this episode, we share how we've been successful in hiring the most highly sought-after roles on the job market (without a recruiter).

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00:46:57

112: Tech Empowering Team Agreements and Consensus...

People of Product ·

2022/04/18

We’ve all seen the increasing dissatisfaction in the workforce and the “great resignation” take its toll. Today teams have to be constantly assessing the collective “agreements” made about how work gets done or people will check out. Aaron Dignan - founder of The Ready and author of Brave New Work - is back on the show. In this episode, Aaron & George discuss how teams create consensus and clarity around their norms and policies and Murmur’s newest digital tool that is facilitating this sociocratic

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00:54:44

111: Developers Thinking like Designers

People of Product ·

2022/04/04

Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member CK Hicks shares how developers provide perspective for both technical feasibility and innovative possibility.

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00:36:46

110: A Designer's Role in Early-Stage Innovation

People of Product ·

2022/03/21

Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space.

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00:52:24

109: Unpacking the “Ecology of Product” in Workshops

People of Product ·

2022/03/07

Many have gone through “workshops” that are more like glorified business improv sessions. But high-impact facilitated sessions dedicated to unearthing the real problem can help teams get aligned on the best possible solution. In this episode, expert facilitator Justin Mertes describes the outcomes of early-stage tech exploration and the real consequences of jumping into the work without a deep understanding of the context.

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00:35:18

108: Introducing Exploratory Services

People of Product ·

2022/02/21

Crema can help make the most meaningful and impactful products when we come in as early as possible to explore all of the possibilities. Before you lay the foundation, you have to make sure you’re headed in the right direction. Hear why our team is deepening our exploratory services this year and what it might mean for your project.

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00:52:01

107: Web 3.0 | Why You Should Care

People of Product ·

2022/02/07

There are a lot of differing opinions on the true significance and future impact of Web 3. Is it all hype? Novelty? Or a true paradigm shift that will change the internet as we know it? In the last episode of this 3-part series, we share why our team is exploring Web 3 and the direction we think things are headed.

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