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PODCAST

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

technology

All Episodes

37:09

164: Building Cybersecurity Products People Will Pay...

People of Product ·

2025/10/29

The dangerous gap between “like” and “buy”It’s safe to say that Mark’s career has given him a well-rounded perspective. He’s built products, sold products, serviced products, and advised on products in the cybersecurity space. This 360-degree view has made one tough, but important truth obvious:“People can say that they like what you do, but that’s very, very different than them getting out of their pocketbook and spending money on it. That is two different scenarios, completely different

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40:07

164: Fear Is Not The Enemy of Growth (ft. Aaron Nordyke)

People of Product ·

2025/09/25

What if fear isn’t the enemy of growth, but a compass pointing toward where you ought to go next? Aaron Nordyke, Head of Product at Drypowder, has built his career by leaning into discomfort rather than avoiding it. From engineering leadership to his first product role at a pre-seed startup, Aaron shares how emotions signal professional values, why balanced teams outperform individual expertise, and how trust is built through daily consistency rather than grand gestures. This is a testament for

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37:20

162: The Fastest Path to Creating Value ft. Jason...

People of Product ·

2025/08/11

Even the sharpest product managers can fall into the “project manager” trap. Jason Houseworth, CPO at OpenLane, believes it’s happening in the industry more than PMs care to admit. In this episode, hear Jason’s view on why people tend to get caught up in managing activities instead of creating value. We cover using AI as a collaboration partner (instead of a tool), thinking like an entrepreneur in an enterprise environment, and getting uncomfortably close to the user. A killer combo to create value

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43:45

161: Building AI Literacy at Scale ft. Dan Williamson

People of Product ·

2025/07/30

Description: Most companies jump straight to AI use cases, whereas Dan Williamson at Ryan Companies US, Inc. started with education first. Rather than chasing the bells and whistles or sexy use cases, his team focused on helping people rethink their roles and understand how this tech will change their work.Dan explains why he looks for willing business partners instead of fighting resistance, how rockstar superintendents became his best AI evangelists, and what happens when you prioritize

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42:07

160: The Product Sense Advantage ft. Julia Kanter

People of Product ·

2025/07/11

Description: Designers are coding, engineers are writing specs, and product managers are prototyping with tools that didn't exist 3 months ago. Julia Kanter, Senior Director of Product at Zillow, has watched her team's roles become more pixelated as the tectonic plates beneath the product landscape keep shifting. She explains why the need for product sense has become more acute when everyone can do a bit of everything. And why approaching this moment with curiosity, agency, and humility might be the

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46:12

159: How to Build What Matters and Ignore the Rest...

People of Product ·

2025/03/10

Prioritization is one of the hardest parts of product management — and most teams are getting it wrong. They’re chasing the loudest voices instead of real impact. They’re getting distracted by shiny objects like AI.They fail to solve incongruencies between various areas of their organizations before executing.Mark Vanderweide, Chief Product & Technology Officer at Bungii, has seen this play out across startups, enterprise organizations, and M&A deals. In this episode, he breaks down how great

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39:22

158: How to Read the Data Like a Story and Make...

People of Product ·

2025/02/24

Data vs. gut instinct. What really drives the best product decisions?Nate Juraschek, Head of Product at Telarus, has spent 20+ years navigating the highs and lows of product leadership—from Sprint and H&R Block to fast-moving startups. Along the way, he’s learned one truth: data is only as good as the story you tell with it.Topics covered in this episode include: * How to use data as a guide when following gut instincts * Why curiosity is the secret weapon of great product leaders* The most powerful

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45:55

157: No Clear Path Into Product ft. MoneyLion's Pat...

People of Product ·

2025/02/03

Pat McLoughlin is the Director of Product at MoneyLion and former founder and CEO of Digs, a fintech platform for residential real estate. Digs provides tools that help renters save for their first home and homeowners maximize wealth while working with real estate agents and mortgage lenders.In this episode, Pat tells the story of how Digs came to be, and how he pivoted from pursuing architecture as a career to following a new interest in real estate, fintech, and educating first-time homebuyers

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34:21

156: How to Build an Innovation-Driven Culture (and...

People of Product ·

2024/12/02

Alicia Lopez, Chief Innovation Officer at Flatiron Corp, is an innovation enthusiast with a rich background in civil engineering and over 25 years of experience in the construction industry. Originally from Spain, Alicia has worked globally—from India to the Middle East—bringing a holistic approach to innovation.In this week’s episode, Alicia shares her insights on building a culture of innovation, aligning it with company goals, and emphasizing the strategic importance of fostering collaboration

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50:22

155: The Hype and Reality of AI Solutions in AEC ft....

People of Product ·

2024/11/18

Tannis Liviniuk is the Digital Advancement Executive at Zachry Group and has a background in industrial construction, working on an array of different projects from greenfield and brownfield to shutdowns, freeze-ups, and fire rebuilds.In this week’s episode, we dive into the challenges of user adoption of new tools, the importance of understanding the end user, and the ethical questions surrounding AI. Other topics covered include:* the role of AI in data management* the ethics of AI and technology

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42:22

154: Construction Tech’s Biggest Misstep |...

People of Product ·

2024/11/04

Tyler Campbell is the owner of Storybuilder Creative and co-host of the Construction Brothers podcast. His background in steel detailing coupled with experience creating videos in the commercial construction industry grants Tyler with unique insights into areas where construction tech falls short and how it can be improved. Topics include: * Challenges with technology adoption* The importance of proximity * Generational shifts in the industry* Technologists in the fieldBrought to you by Crema - Get

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50:18

153: How the Most Important Industry in the World is...

People of Product ·

2024/10/21

Dustin Burns is the VP of Technology at McCownGordon Construction. His approach to technology impacts corporate culture, creating higher associate engagement and productivity. Dustin believes technology is useless if it doesn’t help people, and that construction is the most important industry in the world. In this week’s episode, he breaks down how new tech solutions are transforming the AEC industry — from preventing rework and reducing safety risk to changing the way the next generation views

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43:25

152: From Silos to Synergy - Autodesk's Eveart Foster...

People of Product ·

2024/10/07

What does it take to build the future environments that support where we live, work, and play? Eveart Foster is the Integrations Subject Matter Expert at Autodesk and has had a unique opportunity throughout his career to see the entire life cycle of the built world experience, from engineering and design to pre-construction planning. This week Eveart takes us through the role of data maturity in the architecture, engineering, and construction world. Other topics covered include:* the importance of

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42:35

151: The Secret to Building Effective Teams Using...

People of Product ·

2024/09/23

The path to product management can be an unconventional one. This week, Jessica Dubin shares her story of transitioning from the education sector, where she graduated from Harvard University's Graduate School of Education, to becoming Chief Product Officer at Remesh, an AI-focused research platform. Along the way, she observed how context influences how we work, serve our users, and develop products.In this episode, we’ll discuss:* navigating leadership and organizational challenges* balancing

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49:07

150: The Perils of Shiny Object Syndrome in Rapidly...

People of Product ·

2024/09/09

We all want our teams to be agile, but when is agile too agile? This week I’m joined by Hannah Clark, editor at TheProductManager.com and host of The Product Manager Podcast. Hannah shares insights from startup project managers at various levels who navigate challenges like “shiny object syndrome,” lack of collaboration while working remotely, and other issues that arise in rapidly scaling startups.Topics covered include:* the disconnect between product development and people management* balancing

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47:54

149: Building Tomorrow's Data Infrastructure with...

People of Product ·

2024/08/26

Currently serving as President of Diode Ventures, the infrastructure development arm of Black & Veatch, Brad Hardin has worked as a LEED-accredited architect, construction manager, and technology leader in a national and international capacity with a focus on business development/procurement, technology strategy, and growth. Join me in this week’s conversation with Brad as we discuss the crucial role of infrastructure development for the future of artificial intelligence and how to integrate

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43:24

148: Reimagining Job Sites of the Future with Jeff...

People of Product ·

2024/08/12

Imagine the job site of the future, where autonomous drones are moving material across the worksite and earth is being moved by vehicles being operated by people across the world, all driven by AI. These are a few of the things we get to talk about this week on the podcast with Jeff Danley. Jeff Danley, is the Director of Innovation at Burns & McDonnell, and he has over 20 years of experience driving innovation at the intersection of technology and business. He’s been at the forefront of

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40:12

147: From Blueprints to AI - Exploring ARCO's...

People of Product ·

2024/07/29

Join me in a conversation with Eric Whobrey, VP of Innovation at ARCO Construction, as we explore the parallels between the design-build process in technology and construction and how Eric navigates the tension between making sure that the organization is rowing in the same direction while also giving permission to experiment, innovate, and maybe even stretch the rules a little bit every once in a while.In this episode, we’ll talk about:* challenges and opportunities in balancing organizational

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45:13

146: JE Dunn’s Century-Long Journey to Tech...

People of Product ·

2024/07/15

Construction leaders, this one is for you! This week on the podcast, we hear how J.E. Dunn Construction is piloting cutting-edge technology within their 100-year-old organization. They acknowledged that legacy and tradition are important, but so is future casting. Mark Stocks, VP and Director of Enterprise Architecture and his team are successfully balancing practicality and genuine innovation in an industry where it’s tough to do. In Q3 of 2024, Mark’s team is focusing on clean data and the ‘big

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8:35

Bonus: People of Product is Back! What's Next?

People of Product ·

2024/07/08

People of Product is back from a hiatus! In this brief episode, we'll fill you in on what to expect from the next season. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com

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175 results

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