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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Welcome to Thriving Practice - the podcast that proves you can build a profitable, efficient healthcare practice while actually enjoying your life. Executive Coach Tracy Cherpeski brings you a powerhouse lineup of top-tier practice owners, industry experts, and association leaders who are at the absolute top of their professional game - all united in helping private practices stay private and thrive. Tracy"s solo episodes deliver decades of hard-won wisdom, and don"t miss the candid "snack episodes"

business entrepreneurship

All Episodes

13:07

Practice CEO: The Evolution of Independent Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/04/25

In this special "snack episode" of the Thriving Practice Podcast, Miranda Dorta interviews Tracy Cherpeski about the evolution of the healthcare industry since 2010. Tracy shares insights on current challenges facing independent practices, emerging business models, and essential skills for practice owners to thrive in today's healthcare landscape. From the concerning trend of private equity acquisitions to promising signs of physicians returning to independent practice, Tracy offers her perspective

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45:28

Escape Velocity: Breaking Free from Full-Time...

Thriving Practice with Tracy Cherpeski ·

2025/04/23

In this episode, we speak with Dr. Amir Baluch, a semi-retired anesthesiologist and founder of Blue Capital Partners, about alternative investment strategies for healthcare providers. Dr. Baluch shares insights on creating passive income streams, the importance of diversification beyond traditional stocks and bonds, and how strategic investments can "buy back time" for busy practitioners. While much of his financial advice offers valuable perspective for healthcare providers looking to reduce

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09:45

Thriving Practice Podcast: Practice Leadership -...

Thriving Practice with Tracy Cherpeski ·

2025/04/18

In this special "snack episode" of the Thriving Practice Podcast, our Manager of Operations and PR, Miranda Dorta, turns the mic around to interview Tracy Cherpeski, examining the reality of healthcare practice leadership. This candid, unscripted conversation explores how practice owners can achieve sustainable growth without sacrificing personal well-being. Tracy shares her evidence-based approaches to sustainability, effective boundary setting, and the systems that support healthcare practice

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41:13

Creating Programs That Transform Patient Results with...

Thriving Practice with Tracy Cherpeski ·

2025/04/16

In this episode of the Thriving Practice Podcast, host Tracy Cherpeski interviews Joanna Sapir, a business strategist who specializes in helping wellness practitioners build thriving practices without burning out. Airing during Stress Awareness Month, this conversation explores Joanna's revolutionary approach of "stop selling sessions, start creating programs" that helps practitioners create more predictable business models while delivering better outcomes for clients. Drawing from her own burnout

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30:17

The Silent Epidemic: How Stress Impacts Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/04/09

Episode OverviewIn this special solo episode for Stress Awareness Month, host Tracy Cherpeski shares insights from the Sonoma-Mendocino Lake County Healthcare Expo and Conference on physician wellness and burnout. Drawing from her 15+ years of consulting experience with healthcare practices, Tracy discusses how the unique challenges faced by independent practitioners affect both personal wellbeing and business success. Key Highlights The Burnout Crisis: 63% of physicians report at least one

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40:03

Stop Working for Free: A CFO's Guide to Medical...

Thriving Practice with Tracy Cherpeski ·

2025/04/02

In this essential episode, we dive deep into the Profit First methodology and its game-changing impact on medical practices. Susanne Mariga, fractional CFO and co-author of "Profit First for Minority Business Enterprises," shares how implementing a simple five-bank-account system can create intentional profitability while improving patient care. This conversation addresses the critical gap in business education for medical professionals and offers practical solutions for building sustainable,

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12:37

Beyond the Agenda: Creating Psychological Safety in...

Thriving Practice with Tracy Cherpeski ·

2025/03/28

In this special "snack episode" of the Thriving Practice Podcast, Miranda Dorta turns the tables and interviews Tracy Cherpeski about the human side of group leadership. This candid, unscripted conversation explores Tracy's insights on facilitation, psychological safety, and the subtle dynamics that shape group interactions. Tracy shares personal stories and practical wisdom gained from years of experience working with healthcare providers and corporate clients.Episode Highlights: Tracy shares a

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36:11

Numbers, Notes, and Confidence: A Musical CFO's...

Thriving Practice with Tracy Cherpeski ·

2025/03/26

In this episode, we dive into the world of financial clarity and confidence with Virtual CFO Danielle Hendon. From her unexpected journey from opera singer to CPA, to her mission of transforming business owners' relationship with their numbers, Danielle shares valuable insights about what it really means to be in command (not just in control) of your business finances.Key Episode Highlights: - What a fractional CFO does and why it matters for practice owners - The critical difference between being

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10:56

From Survival to Mission: A Founder's Evolution in...

Thriving Practice with Tracy Cherpeski ·

2025/03/21

In this special "snack episode" of the Thriving Practice podcast, host Miranda Dorta interviews Tracy Cherpeski about her journey in building a mission-driven company. Tracy shares her unexpected path into coaching, beginning as a necessity during a major life transition with young children, and evolving into a focused healthcare provider coaching practice. The conversation reveals how her initial desire for career flexibility transformed into a larger vision of creating systemic change in

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40:12

The Human Touch: Building Healthcare Practices Worth...

Thriving Practice with Tracy Cherpeski ·

2025/03/19

Many healthcare providers are excellent clinicians but weren't trained in business fundamentals. In this episode, physical therapy practice consultant Michael Silva shares insights from his journey from frustrated employee to successful practice owner to helping others build sustainable private practices. Drawing from over 25 years of experience, Michael emphasizes how exceptional patient experience and solid business systems create practices worth preserving.Key Takeaways: - Why focusing on

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39:11

The Secret Weapon for Healthcare Practices:...

Thriving Practice with Tracy Cherpeski ·

2025/03/12

In this episode, we sit down with Lizette Peña, CPA and fractional CFO at Ascent CFO Solutions, to explore how fractional CFO services can help healthcare practices thrive. With over 30 years of experience, Lizette shares valuable insights on managing the business side of medicine while keeping focus on patient care.Key Discussion Points: The role of a fractional CFO and how it differs from a full-time CFO Why healthcare practices specifically benefit from fractional CFO services Essential KPIs

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19:08

The CEO Nobody Told You You Already Are, EP 165

Thriving Practice with Tracy Cherpeski ·

2025/03/05

Did you know that the moment you opened your practice, you became a CEO? It's true - yet no one ever prepares healthcare providers for this crucial role. In this episode, Tracy explores the powerful mindset shift that occurs when practitioners embrace their identity not just as skilled healthcare providers, but as chief executives of thriving healthcare businesses.Through real stories from practice owners and practical insights from business research, discover how thinking like a CEO can transform

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11:26

Tough Nuts, Big Hearts: A Raw Look at Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/02/28

In this candid "snack episode," Miranda Dorta turns the tables and interviews Tracy Cherpeski about transformative moments in her coaching practice. Through unscripted conversations, Tracy shares powerful insights about working with healthcare providers, revealing how vulnerability, cultural awareness, and thoughtful leadership shape successful medical practices. From emergency room physicians transitioning to private practice to international healthcare providers navigating different systems,

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30:13

From Hours to Minutes: Streamlining Prior...

Thriving Practice with Tracy Cherpeski ·

2025/02/28

In this episode of Thriving Practice, we welcome back Kyle Kiser, co-founder of ArriveHealth, to discuss the company's remarkable growth and its innovative solutions in healthcare technology. Since our last conversation a little over a year ago, ArriveHealth has doubled its revenue, a testament to the value of their real-time benefit network. Kyle shares how their technology is streamlining the prescription process by providing real-time, patient-specific cost information at the point of care. We

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39:32

The 44% Profit Strategy: Transforming Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/02/26

In this episode of Thriving Practice, Tracy sits down with Carrie Cook, a seasoned profit strategist who's transforming the financial landscape for healthcare entrepreneurs. With a unique background spanning 30 years in medicine and an MBA in finance, Carrie brings a wealth of knowledge to the table. She dives deep into the often-overlooked realm of profit strategy in healthcare practices, offering invaluable insights on how providers can build financially robust businesses without compromising

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49:42

Technology That Gives Your Team Their Time Back:...

Thriving Practice with Tracy Cherpeski ·

2025/02/21

Does your team spend hours on repetitive tasks that drain their energy and pull them away from patient care? Software development expert William Velasco reveals how the right technology solutions can transform your practice operations without losing the human touch. With nearly two decades of experience helping businesses maximize efficiency, William shares practical insights on how practices can use smart systems to enhance both team satisfaction and patient experience.In this value-packed

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51:11

Eat More, Feel Better? Debunking Diet Myths and...

Thriving Practice with Tracy Cherpeski ·

2025/02/19

In this episode, we dive deep into the world of functional medicine with Dr. Cima, a chiropractor and functional medicine expert with decades of experience. Dr. Cima shares his journey and insights on becoming a "doctor of the future."Key Topics: The three pillars of health: chemical, physical, and mental-emotional Understanding functional medicine and its holistic approach to wellness The importance of proper nutrition, especially protein intake Simple, actionable steps for improving overall

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12:21

Private Equity in Healthcare: A Candid Conversation -...

Thriving Practice with Tracy Cherpeski ·

2025/02/14

In this snack episode of the Thriving Practice Podcast, Manager of Operations and PR, Miranda Dorta, turns the microphone around to interview our host, Tracy Cherpeski about the critical topic of private equity in healthcare. Through an unscripted and authentic conversation, Tracy shares valuable insights about the impact of private equity ownership on healthcare delivery, from small family practices to large specialty groups. Drawing from her extensive experience supporting healthcare providers,

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34:39

SEO Secrets for Healthcare Providers: Optimize Your...

Thriving Practice with Tracy Cherpeski ·

2025/02/14

In this episode of Thriving Practice, host Tracy dives into the world of digital marketing for healthcare and wellness practices with web design expert Samantha Mabe, founder of Lemon and the Sea. Samantha shares her wealth of knowledge on creating effective, patient-attracting websites specifically tailored for health practitioners. From the crucial elements of a professional medical website to the nuances of healthcare SEO, this episode is packed with actionable insights. Discover why your

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42:42

Becoming Your Own Banker: Infinite Banking to Build...

Thriving Practice with Tracy Cherpeski ·

2025/02/12

Dr. Rob Scranton introduces us to the concept of Infinite Banking, a 200-year-old strategy that could revolutionize how practitioners approach wealth building and financial security. Learn how you can become your own banker, recapture expenses, and create a stable financial future.Key Points Discussed: Introduction to the Infinite Banking Concept (IBC) The benefits of creating your own banking system How to recapture expenses for major purchases like cars or practice equipment The historical

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