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PODCAST

The Unfounders

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you

business careers

All Episodes

41:46

#32 - Ian Wilkinson - Hunter & Gather

The Unfounders ·

2025/03/30

Today's guest is Ian Wilkinson Sales Director at the powerhouse of a brand Hunter & Gather. They focus on providing real foods with clean ingredients in a world full of UPF's.In the last 12 months, the business has flown from £6.5 million to £11.1 million and with 80% of that coming from online and D2C sales!In this conversation we talk about the importance of building a community as a way of fostering customer loyalty.We dig into Ian's career working at brands like Danone, Twinings,

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32:24

#31 - Sophie Hall - SPOON

The Unfounders ·

2025/03/23

Today's guest is the wonderful Sophie Hall - Operations + Product Manager at Spoon Cereals.Operations is rarely given the spotlight it deserves despite it being the backbone of a business. You can't grow a brand if you can't get products from A to B and everything that's involved in making that happen!Brands need people as passionate about Ops like Sophie to help take care of things and it was great to dig into her journey, some of the tools she uses to streamline processes, her love

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46:06

#30 - David Morrin - Wholefoods Wholesale [How to Be...

The Unfounders ·

2025/03/16

"Take yourself around the counter - if you have a problem or an issue, take that barrier out the way"Today's episode is with David Morrin, the Commercial Director at Whole Foods Wholesale Ireland, shares his extensive experience in the health food industry. He discusses the differences between the Irish and UK markets, the importance of building relationships with brands, and the evolving trends in health and wellness products across his 20 year career.We discuss the need for empathy in

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46:01

#29 - Sarah Fairbairn - MOTH Drinks

The Unfounders ·

2025/03/09

Ever wondered what it's like to build a fantastic workplace from the inside out? This week, we're diving deep with Sarah Fairbairn, the Head of People at MOTH Drinks, and she's spilling all the secrets! Sarah shares her journey through various roles in HR, highlighting her experiences at Made.com, Moth Drinks and more.She discusses the challenges faced during the administration of Made.com (missing out on maternity leave), the importance of employee engagement and retention strategies,

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46:26

#28 - Lewis Alexander Baxter - Kurogo, FUNC, Building...

The Unfounders ·

2025/03/02

Today I speak to one of the most inspirational 26 year olds I have ever met!Lewis Alexander Baxter is the COO of Kurogo, a personal branding agency, and we discuss the importance of building a personal brand no matter whether you're an entrepreneur, or an employee.Lewis also opens up about his experiences with grief and mental health after losing his mother, emphasising the need for open conversations around these topics. He's super passionate about getting more young people in charities

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60:53

#27 - Mike Spurr - The Good Pulse Co [20 Years R&D at...

The Unfounders ·

2025/02/23

Today's guest is Mike Spurr, the R&D lead at The Good Pulse Co. A company specialising in plant-based cheese made from split peas.Mike shares his journey from nearly 20 years at PepsiCo to the startup world, discussing the challenges and innovations in food scienceThe conversation delves into the importance of communication, curiosity, and the lessons learned from both successes and failures in R&DMike emphasises the need for boldness in asking questions and the value of understanding

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45:15

#26 - Luke Chadwick - Local Beer [From Banking to Beer]

The Unfounders ·

2025/02/16

Life's heavy enough... Your beer doesn't have to be!Today's guest is Luke Chadwick - On Trade Manager at Local BeerLocal are on a mission to lighten up the beer industry with their award-winning, lower-calorie, floaty session pale aleLuke made the move from banking to beer, stepping away from the corporate life at Santander and diving head first into the drink space.He is SUPER passionate about the local pub community. From the landlords, the staff, the chefs, and of course the

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47:39

#25 - Dean Wilson Hartles - The Restaurant Group

The Unfounders ·

2025/02/09

Dean Wilson Hartles is the Director of Food & Drink Concessions at The Restaurant Group (TRG) and has been there for 11 years now.In this conversation I loved digging in to how Dean fell into the world of cheffing by accident as a teenager just over some inspiring conversations with the chefs on his break.How he worked his way up in the industry in various kitchens, working under the incredible Mark Hix. To eventually earning a 2 AA Rosette during his first year as Head Chef.We talked about how

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34:47

#24 - Lydia Granger - BOL Foods

The Unfounders ·

2025/02/02

Today's guest is the wonderful ray of sunshine Lydia Granger - Content Marketing Manager at BOL Foods.We are huge fans of the BOL range at home, from their soups and meal pots, to their new power shakes set to do big things in 2025.Lydia went from studying art and language at University, into a few internships in design agencies.From here she ended up in the world of FMCG and has been with BOL for nearly 4 years.It was great to understand how her passions and skills turned into a career.What her

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44:23

#23 - Tom Forsythe - Good & Proper Tea (Ex...

The Unfounders ·

2025/01/26

Today's guest is a biggie! ⁠Tom Forsythe⁠ was one of the brilliant people behind Sainsbury's Future Brands program, a pioneering program designed to help challenger brands thrive in retail.He's now back in the world of challenger brands as the Managing Director at ⁠Good & Proper Tea⁠ along with founder and wife ⁠Emilie Holmes⁠.In this conversation we dig into:- Tom's early career experience at PwC- Why accelerators & incubators are so important for the industry - Potential

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45:49

#22 - Jorge Longman - Bio & Me

The Unfounders ·

2025/01/19

Today's guest is Jorge Longman - National Account Controller at the gut-health superstars Bio & Me.I met Jorge at a YF course for category management last year and I KNEW I had to get him on.He's a man who know's his stuff, and this conversation is rich with insights and tangible lessons for anyone working in the world of retail.We dive into:His first sales role at American Tobacco after moving away from the idea of being a PE Teacher.Moving on to The Big Prawn Company and the

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48:15

#21 - Rosie Long - Blue Turaco Coffee

The Unfounders ·

2025/01/13

Rosie Long is an FMCG superstar, with incredible experience in brands like Tea Pigs, Indie Bay and more.She's now the Managing Director at Blue Turaco Coffee - But what makes their coffee so special? Well POWERFUL COFFEE = POWERFUL IMPACTBlue Turaco is the first coffee brand in the UK that is owned by an African farmer - Wycliffe Sande.We discuss his story of being a farmer & founder and why they're on a mission to champion robusta coffee.How they support direct trade with small hold

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43:50

#20 - Sam Jonhstone - Living Things Soda

The Unfounders ·

2025/01/06

Happy New Year! Today's guest is the charming Sam Johnstone - Commercial Manager at Living Things Soda.In this episode we discuss fractional working, what that means, the pro's and cons and way's of making it work.His time working for a number of amazing challenger brands like Minor Figures, Hunter & Gather, Eleat, Saved and more.Why he's now gone back to working full time for just one brand.And SO much moreAs always, thanks for tuning in and let me know what you thought of this

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41:46

#19 - Jessamy Beeson-Jones - Ex Karma Drinks,...

The Unfounders ·

2024/12/30

This podcast was recorded on Jessamy’s last day as Country Manager at Karma Drinks - and it’s a beauty!Jess is such a powerhouse in the FMCG world and she does it all with a smile.We discuss her time at Popchips, working under our previous guest Ruth Fittock and what that whole experience was like.Working her way up at Karma drinks across a 5 year career all the way to Country Manager.Freelance consulting for brilliant brands like Everleaf and Arrowtown Drinks where she was involved in the latest

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42:26

#18 - Martha Jensen - Bold Bean Co

The Unfounders ·

2024/12/23

How do you get people OBSESSED by beans? Well that's exactly what Bold Bean have done!Today I am joined with Martha Jensen, the amazing Brand Manager at Bold Bean Co.Unless you've been living under a rock, you have probably seen and heard all about them, with many celebrity admirers like Jordan North, Ottolenghi, Nigella and Tim Spector.We dig into how they've built such an amazing brandWhat it's like to work remotely and stay connectedHow they continually engage their customers

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42:29

#17 - Tash Cook - DASH Water

The Unfounders ·

2024/12/16

Today I am joined by OOH National Account Manager Tash, from DASH(The fact it rhymes is not lost on her don't worry!)DASH have developed a delicious range of sparkling waters, infused with wonky fruit and no sugar, sweeteners or calories.In this conversation we dig into what it's like to take on the big players in the soft drink space head on.Tash's time working at some other amazing brands including Blanco Nino, MOTH and the masters of data, Worldpanel by Kantar.And even life working on

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45:42

#16 - India Rawlin - TrueStart Coffee

The Unfounders ·

2024/12/09

Today I am joined by the delightful ⁠India Rawlin⁠ - Brand Manager at ⁠TrueStart Coffee⁠.India's career path is fascinating - travelling the world to places like India, Mozambique, Argentina and New Zealand whilst working in a number of different businesses along the way.The stories and lessons she's picked up along the way have so much value, and add to the impact she's now providing at TrueStart.We dig into their first major OOH campaign that created a PR reach of well over 5 million -

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39:46

#15 - Emily Smith - Mooncup

The Unfounders ·

2024/12/02

Emily Smith is Head of Sales at Mooncup - pioneers of forward thinking, sustainable, plastic & chemical free period products.She is a powerful voice in the community - fighting for positive change when it comes to period care and menstrual health inclusivity.Emmy is a passionate yoga teacher, running classes alongside her sales role.This conversation was fascinating - especially as a male knowing very little about the space, but now with a daughter, something I am aware I should be clued up

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43:27

#14 - Holleigh Stevenson - FMCG Marketing Consultant...

The Unfounders ·

2024/11/25

Holleigh and I connected over her involvement on Zach Taylor's new incredible hard kombucha brand Stiff Tea as I was obsessed with the bran as soon as I saw it.We talked about the experience of bringing someone else's brand to life - and how she fell into the consultancy world (and accepting this title!)We dug into all her various experience in managing bars, working at music festivals, the beer industry - and the amazing work she does as a trustee for Home Start Manchester.This was such a

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43:29

#13 - Daisy Larkan - LAYLO = Premium Boxed + Canned Wine

The Unfounders ·

2024/11/18

What if boxed and canned wine could be premium?Well that's exactly what LAYLO do - and boy do they do it well!Today's guest is the wonderful Daisy Larkan, BDM at Laylo and the co-owner of First Draft Bar & Kitchen with her husband.We dive into the stigma around boxed and canned wine, and why it's whats on the inside that counts!From sustainability & freshness of boxed wine, to being a book editor to making the decision to open a venue with her husband - we dug into SO many

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73 results

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